Best Advertising Course

Any Graduate
10 months
400+ Hours
Created by potrace 1.16, written by Peter Selinger 2001-2019

The Postgraduate Advance Diploma Course in Advertising & Marketing is a 10-month, full-time course, which comprises of the perfect balance between theory and practical, application-based assignments. Designed to cater to the fast-paced, growing landscape of the advertising industry, this is one of the best advertising courses in Mumbai.

In the PG Advance Diploma in Advertising and Marketing course, students will learn the nuances of mass communication techniques, including copywriting, brand management, media planning and buying, client servicing, account planning, business development that form the core of the media industry.

There are no formal examinations but the knowledge is tested throughout with practical individual and group assignments Through a live client project at the end of the year, students apply their learnings practically and a jury comprising of industry professionals provide the feedback. The highlight is the ad film that they create for a real product beginning from ideating, learning about lighting, camera angles, scripting, directing and editing.

Internships are guaranteed in some of our best agencies that include M&C Saatchi, Watconsult, Schbang, etc,


1Introduction to Advertising
2Introduction to Public Relations
3Copy writing
4Creative Development Process
5Brand Management
6Account Planning & Client Servicing
7Media Planning & Sales
8Consumer Behaviour
9Ad campaign and strategy
10Market Research


12Brand Storytelling
13Digital Marketing & Social Media
16Event Planning & Management
17Graphic Design
18Improv Theatre
19Making of an Ad Film
20Creative & Script Writing
21Video Editing
22Live Client
23Corporate Social Responsibility
Monil Shah
Monil Shah Account Manager at - Scarecrow M&C Saatchi
Read More
My journey at SPICE was quite magical. I felt lost after my graduation in Mass Media. I happened to come across courses at St Pauls, and paying heed the guidance as to what all is on offer, I enrolled myself for a PG course in Advertising & IMC which I used to give shape to my career as per my interests. Over time, during the course, I gained a lot of knowledge and practical strategies that benefited me personally and professionally. Studies were not just theoretical but also practical and this exposure made me aware and ready to face the challenges that came my way.
The scenario was comforting, not limiting myself to the classroom but also participating in various events and activities that took place, which helped me be more confident. Not forgetting the faculty team who were so reassuring -my every doubt and decision were analysed and backed by them - and most importantly their observations and work experience added up to the right kind of exposure needed.
My journey at SPICE is now a beautiful cherished memory.
Devesh Dugar
Devesh DugarSr. Solution Strategist at Schbang, Mumbai
Read More
St Pauls is the place where I first got acquainted with advertising and marketing (Adv & IMC) as a post-graduate student. Thanks to the professors there, I instantly fell in love with it. As a newcomer to Mumbai city, St Pauls offered me a family-like feeling and warmth I didn't even have to ask for. This is also where I became more aware of my capabilities and learnt how to channel them well. The best part about the curriculum - apart from the admirable teaching faculty - is that there are no exams, but just a wide range of assignments, giving you a hint of what's waiting out there for you to take on.
Purva Joshi
Purva Joshi Grey Worldwide Account Executive
Read More
I am now working as an Account Executive with Grey Worldwide where I handle three accounts.
Apoorva Agashe
Apoorva Agashe Retainer Reporter in the Crime and Investigations team in Mid- Day,
Read More
I had a lovely time in the institution, the mentors here are very helpful and their advice would help you prosper in life. The staff is very helpful and cooperative and the assignments would help you a lot in your career.
Christalle Fernandes
Christalle FernandesFeatures writer intern at Sunday Mid-day
Read More
I joined the college to understand the field and improve my writing, and it was a memorable journey! It was what made me think of features journalism as a potential career option. We had a great time doing assignments and learning from our professors.
Anurag Gawde
Anurag GawdeAgency Producer - Schbang Motion Pictures
Read More
My course at SPICE really helped me achieve a lot of confidence and success in my field of work.

I gained hands on knowledge in professional communication, production and general etiquettes practiced in the industry.
Sunny Stephen Pammy
Sunny Stephen PammyCopy Supervisor, Ogilvy
Read More
St Pauls gave me a rich experience of what the advertising industry is going to be like.
Till this day I follow the things I learned during my time.
Harnoor Parmar
Harnoor ParmarBrand Services Director- Leo Burnett
Read More
St Pauls Institute of Communcation gave me the right foundation to establish myself and my professional route. It gave me the apt platform to build my skills and the right people to interact with (inclusive of the staff, professors and other students). Not to forget, even the guest lecturers that involved the top specialist’s tier, who came for a candid chat gave us so much perspective about life and how they strived through all twists and turns, giving me a reality check at the beginning of my career.
Caroline Fernandes
Caroline FernandesAccount Executive - Adfactors PR
Read More
St Pauls Institute of Communication Education has given me wings to fly high. It has helped me believe that the dream I dreamt, a few years back can be turned into reality! This is one of the best institutes for mass communication. With the amazing faculty and facilities provided here. You won't regret your decision when you join SPICE!
Vivica Dsouza
Vivica DsouzaAccount Executive - Adfactors PR
Read More
St Pauls is an institute that prepares you for every challenge in the media industry. The faculty equips you with the necessary skills and encourages you to chew more than you can bite. The standard of assignments and projects helps you build your portfolio beyond your time at SPICE. Very grateful to have been a part of this institute.
Alagammai M
Alagammai M Management Associate at MSL
Read More
My experience St Pauls was enriching, both academically and personally. The faculty were amazing and really fun and diverse student body fostered a vibrant learning environment.
Is the postgraduate in Advertising and Marketing program a masters or a diploma program?

It is a post-graduate certificate course, which is well-received by the Media Industry. A look at our website will reveal where our alumni are currently working. 

What is the duration of the course?

The post graduation in advertising and marketing is a ten month course, but one year if you include the internship period

Is it online or offline?

Due to the pandemic it is conducted online. However, even now the practical aspects of the course are being conducted offline. For the future, it will be a mix of online and offline, to minimize commuting problems for our students and teachers, as well as to save time. Think of an offline/online mix of 70:30. 

Do you provide placements?

We guarantee internships for all the students and assist them for final placements. In a lot of cases, the students are offered permanent positions at the places where they intern. Internships have one more advantage. They put you in touch with other internships. In case they are not, every effort is made by the institute to help them in getting placed.

What is a average starting salary?

The average salary can vary from Rs.15,000 to Rs.40,000 per month.  Last year, one student made it into a job paying Rs.42,000 per month, three months in to the pandemic. Past experience has shown that salary hikes are quite generous and a student can aspire to earn a minimum of around Rs.6 lakhs per annum or more within a span of three years, if their performance is good

What is the fee for these courses?

The PG in Advertising & IMC Course Fee is Rs 2,36,000 inclusive of GST

How will the entrance exam be conducted?

After your online or offline application, you will be contacted for an entrance examination.  For Mumbai and surrounding areas, these are conducted at our Institute in Mumbai.  However, due to the lockdown, the exams were conducted online. This is followed by a personal / online interview with the head of the programme that you have applied for. 

How do I apply for the course?

You can apply for the pg in advertising and marketing course by filling the application form on the website, upload the documents and make an online payment towards the application form.

The documents required are:

  • One Passport size photograph
  • Original photo ID & address proof
  • Original 6th Semester mark sheet. Students awaiting the degree results may submit the photocopies of the 5th Semester ( most recent exam undertaken) mark sheet
  • Application Fee is Rs.1500 (Non refundable and to be paid online)

You can also contact us on +91-9769905813 / and our counsellor will get in touch with you and guide you through the process. 

How do I prepare for the entrance exam?

The entrance exam has been devised to test your awareness of current affairs, general knowledge and Basic English Grammar so general reading of the daily newspapers and general knowledge will hold you in good stead.

Do you provide accommodation?

We do not provide accommodation but we will assist with the contacts we have garnered over the years. It is preferable that you stay as close to the college as possible.

What was percentage of students that got placed last year?

Almost 100% of our students were either placed or opted out of the placement procedure for various reasons. Last year due to the pandemic our average was affected but over the year all of the students did get placed.

What is the USP of SPICE?

If you’re looking for advertising courses after graduation, then St Pauls Institute, (SPICE) is the perfect choice. Here are few reasons why you should join SPICE:  Great infrastructure, constant updating of curriculum based on market needs, faculty from the industry and a willingness to change based on feedback.

Great atmosphere, engaged teachers, a feeling that you have joined a family. Ask our alumni!

What is the Eligibility for this course?
  • Applicants from any discipline may apply – Arts, B Commerce, Science, B.Sc IT, BAFT, BMM, BMS, Engineering, B Tech, MBA, Hotel Management, etc., who have completed their graduation (12+3) from a recognized Indian University
  • Students who are awaiting their examination (third year graduate level) results are eligible to apply for the Postgraduate Programmes. However, certificates will be awarded only on receipt of their final semester mark sheets.
  • Applicants must be between 21- 35 years of age

As English is the language of instruction at St Pauls Institute of Communication Education, Mumbai, proficiency in speaking, listening to, reading and writing English is essential.

I have completed my BMM in Advertising. Will this course help me?

Absolutely Yes! In fact this is one of the best post graduation courses after bmm advertising. The PG course teaches you practically and helps you gain industry connections. Not only that, you will get to intern at advertising agencies, further building your network in the advertising and marketing world. 


Want to join the best Advertising and Marketing Course in Mumbai? Click on the Enquire Now button, fill the form & our course coordinator will help you with the admission process

Scroll to top