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Digital Marketing and Entrepreneurship 

Duration
3 months
Eligibility
12th Pass & Above
Trainer: Ms. Saloni Rajawat

Certificate Course in Digital Marketing and Entrepreneurship.   This course is aimed at providing a 360 degree overview to all students about concepts such as digital marketing,cyber law and IT governance, marketing, self development, with live projects & internships.

 

Apply Here for a Digital Marketing and Entrepreneurship

COURSE SYLLABUS

1  Digital Marketing Training

2  Cyber law and related information technology concepts overview

3  Self-development (soft skills, presentation skills, business etiquettes, new skill development)

4  Self Development & Marketing and Sales Training {LIVE TRAINING}

5  Introduction to Cyber Law & Related Concepts

6  Homework & Live projects with live training and job/internship assistance.

  • Module 1: Digital Marketing Fundamentals

  • Module 2: Website Planning and Structure

  • Module 3: Facebook Marketing for Business

  • Module 4: Google Adwords and PPC Advertising

  • Module 5: YouTube and Video Marketing

  • Module 6: Email Marketing for Business

  • Module 7: Lead Generation & Marketing Automation

  • Module 8: e-commerce and Payment Gateway

  • Module 9: Re-marketing Strategies – Advanced Level

  • Module 10: Google Plus for Business

  • Module 11: LinkedIn and Twitter Marketing

  • Module 12: Google Analytics and Webmaster Tool

  • Module 13: Search Engine Optimization (SEO)

  • Module 14: Affiliate Marketing & Google AdSense

  1. Introduction to Cyber Law 1.1 What is Cyber Law?

    1.2 The need for Cyber Law
    1.3 Jurisprudence of the Indian Cyber Law 1.4 Evolution of cyber law

    1. 1.4.1  Computer

    2. 1.4.2  Data

    3. 1.4.3  Computer software

    4. 1.4.4  Computer system

    5. 1.4.5  Computer network

    1.5 Evolution of Cyber crime

    1. 1.5.1  Financial crimes

    2. 1.5.2  Cyber pornography

    3. 1.5.3  Sale of illegal articles

    4. 1.5.4  Gambling online

    5. 1.5.5  Crimes related to intellectual property

    6. 1.5.6  Email spoofing

    7. 1.5.7  Forgery

    8. 1.5.8  Cyber defamation

    9. 1.5.9  Online stalking

    10. 1.5.10  Web defacement

    11. 1.5.11  Email bombing

    12. 1.5.12  Data diddling

    13. 1.5.13  Salami attacks

    14. 1.5.14  Denial of service attack

    15. 1.5.15  Worm/virus attacks

    16. 1.5.16  Trojans and key loggers

    17. 1.5.17  Internet time theft

    18. 1.5.18  Web jacking

    19. 1.5.19  Email frauds

    20. 1.5.20  Cyber terrorism

    21. 1.5.21  Encryption by terrorists

  2. Domain Name

    1. 2.1  What is domain name

    2. 2.2  Domain names disputes

    3. 2.3  The INDRP rules

    4. 2.4  Peer to peer sharing

  3. Legislative framework
    3.1 Information Technology Act

    3.2 Indian Penal code
    3.3 Indian Evidence act
    3.4 Code of criminal procedure
    3.5 Bankers book evidence act
    3.6 Payment and settlement systems act

  4. Overview of the Indian Cyber Law
    4.1 Negotiable Instruments (Amendments, Misc. Provisions) Act

  5. Cryptography
    5.1 How cryptography works

    5.2 Keys
    5.3 Symmetric cryptography 5.4 Asymmetric cryptography

  6. International Framework
    6.1 International treaties

    6.2 Laws of major countries

Who is this course built for?

  •   This course is for Students interested in careers in digital marketing and online business.

  •   This course is for individuals with well written and spoken english communication.

  •   This course is for people who have little or no experience required.

Table of contents: Self Development

1. Leadership
2. Communication in organisations
3. Interpersonal relations
4. Stress Management
5. Group Dynamics and Team Building 6. Conflict Management
7. Business etiquette
8. Time Management
9. Motivation
10. Presentation Skills

1. Digital Marketing for Dummies


2. Don’t Make Me Think Revisited: A Common Sense Approach to Web Usability


3. Google Adwords for Beginners: A Do-It-Yourself Guide to PPC Advertising


4. Introduction to Programmatic Advertising


6. Blogging: A Practical Guide to Plan Your Blog: Start Your Profitable Home-Based Business with a Successful Blog

 

7. Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

 

8. Social Media Marketing All-In-One for Dummies

 

9. The Webinar Way: The Single Most Effective Way to Promote Your Services, Drive Leads & Sell a Ton of Product

OUR ALUMNI WORK AT
FREQUENTLY ASKED QUESTIONS
What is the duration of the course?

This is a three month course starting in September 2023. Monday to Saturday from 2 PM to 6 PM

What is the USP of SPICE?

Great infrastructure, constant updating of curriculum based on market needs, faculty from the industry and a willingness to change based on feedback.

Great atmosphere, engaged teachers, a feeling that you have joined a family. Ask our alumni! 

Is it online or offline?

This is an offline course. You will need to come to the college

What is a average starting salary?

The average starting salary after completing the film, television and OTT proudction course is approxtimately INR 5.5 LPA, which after gaining substantial years of experience can go up to as much as INR 60 LPA.

What is the fee for these courses?

The Certificate course in Filmmaking, TV and OTT Production Fee is Rs. NA/-, inclusive of GST.

How do I apply for the course?

You can fill in the application form on the website, upload the documents and make an online payment towards the application form.

The documents required are:

  • One Passport size photograph
  • Original photo ID & address proof
  • Application Fee is Rs.200 (Non refundable and to be paid online)

You can also contact us on +91-9769905813 / admissions@stpaulsice.com and our counsellor will get in touch with you and guide you through the process. 

ENQUIRE NOW

Click on the Enquire Now button, fill the form & our course coordinator will help you with the admission process

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