Public Relations Course

Any Graduate
10 months
400+ Hours
Created by potrace 1.16, written by Peter Selinger 2001-2019

The Public Relations & IMC course is a 10-month PG Advance Diploma programme at St Pauls Institute of Communication Education, designed to nurture and train budding public relations enthusiasts into powerful industry consultants to manage several stakeholders across online & offline mediums

Spanning topics on the fundamentals of PR, the course covers areas of written and verbal communications skills, consumer behaviour & marketing, but also technical areas such as media engagement, digital media, political communications, data analytics, client management and event management, in-depth.

With the perfect mix of theory and practical, students will learn the principle concepts of public relations, finance, lifestyle, corporate communications from planning to execution, making this one of the best PR courses in India.

A PR course is incomplete without practical experience. With 100% internships guaranteed, all are students intern at some of Mumbai’s best PR agencies, including MSLGroup.

To increase their competitive advantage, students will also work on a Live Client Project, to better hone their PR and communication skills.


1Introduction to Public Relations
2Introduction to Advertising
3Creative Development Process
4Brand Management
5Account Planning & Client Servicing
6PR Campaign
7Consumer Behaviour
8Market Research
10Brand Story telling
11Digital Marketing & Social Media
13Corporate Communications


14Crisis Management
15P R Measurement
16Media Relations
18Event Planning & Management
19Graphic Design
20Improv Theatre
21Making of a Corporate Film
22Creative & Script Writing
23Video Editing
24Live Client
25Corporate Social Responsibility


Dylan D’souza ( Batch 2015- 2016 )
Dylan D’souza ( Batch 2015- 2016 )Digital Media Strategist, Digi Osmosis
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Studying at St Pauls Institute was by far the best learning experience I’ve had till date as this college not only focuses on the theory aspect of the media industry but it also floods you with a tremendous amount of practical knowledge, which is really helpful when you actually get out there in the real world to work. The professors are great and they really get out the best in you and help you realize what you are really good at. If you're looking to join one the best colleges for journalism, advertising and public relations, then look no further than SPICE
Santia Gora ( Batch 2013- 2014 )
Santia Gora ( Batch 2013- 2014 )Reporter, NDTV India
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We started with the basics; I will never forget the initial lectures in which we got a detailed understanding of news. We also gained first-hand news experience with our student paper, SPICE Enquirer- The Activist. The City Reporting module helped me explore Mumbai, a city to which I was a newcomer. With our Law and Media classes, I was able to enter the ATS Office and the Police Commissioner’s office. While working on a documentary, I got an insight into the lives of the underprivileged and marginalized. During the broadcast module, I became more camera friendly and interviewed politicians. SPICE has brought me to a point where I can proudly call myself a journalist.
Anil Dias ( Batch 2012- 2013)
Anil Dias ( Batch 2012- 2013)Correspondent / Reporter, The Times of India, Sports
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The Journalism course at SPICE is a great learning experience. The faculty is amazing and the experience that the industry experts bring is unbeatable. Everyone at SPICE goes all out to help us with whatever difficulty we have and the facilities provided are great. In short, they leave no stone unturned in ensuring that all our needs (and more) are met.The Journalism course at SPICE is a great learning experience. The faculty is amazing and the experience that the industry experts bring is unbeatable. Everyone at SPICE goes all out to help us with whatever difficulty we have and the facilities provided are great. In short, they leave no stone unturned in ensuring that all our needs (and more) are met.
Monil Shah
Monil Shah Account Manager at - Scarecrow M&C Saatchi
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My journey at SPICE was quite magical. I felt lost after my graduation in Mass Media. I happened to come across courses at St Pauls, and paying heed the guidance as to what all is on offer, I enrolled myself for a PG course in Advertising & IMC which I used to give shape to my career as per my interests. Over time, during the course, I gained a lot of knowledge and practical strategies that benefited me personally and professionally. Studies were not just theoretical but also practical and this exposure made me aware and ready to face the challenges that came my way.
The scenario was comforting, not limiting myself to the classroom but also participating in various events and activities that took place, which helped me be more confident. Not forgetting the faculty team who were so reassuring -my every doubt and decision were analysed and backed by them - and most importantly their observations and work experience added up to the right kind of exposure needed.
My journey at SPICE is now a beautiful cherished memory.
Devesh Dugar
Devesh DugarSr. Solution Strategist at Schbang, Mumbai
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St Pauls is the place where I first got acquainted with advertising and marketing (Adv & IMC) as a post-graduate student. Thanks to the professors there, I instantly fell in love with it. As a newcomer to Mumbai city, St Pauls offered me a family-like feeling and warmth I didn't even have to ask for. This is also where I became more aware of my capabilities and learnt how to channel them well. The best part about the curriculum - apart from the admirable teaching faculty - is that there are no exams, but just a wide range of assignments, giving you a hint of what's waiting out there for you to take on.
Purva Joshi
Purva Joshi Grey Worldwide Account Executive
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I am now working as an Account Executive with Grey Worldwide where I handle three accounts.
Apoorva Agashe
Apoorva Agashe Retainer Reporter in the Crime and Investigations team in Mid- Day,
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I had a lovely time in the institution, the mentors here are very helpful and their advice would help you prosper in life. The staff is very helpful and cooperative and the assignments would help you a lot in your career.
Christalle Fernandes
Christalle FernandesFeatures writer intern at Sunday Mid-day
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I joined the college to understand the field and improve my writing, and it was a memorable journey! It was what made me think of features journalism as a potential career option. We had a great time doing assignments and learning from our professors.
Anurag Gawde
Anurag GawdeAgency Producer - Schbang Motion Pictures
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My course at SPICE really helped me achieve a lot of confidence and success in my field of work.

I gained hands on knowledge in professional communication, production and general etiquettes practiced in the industry.
Sunny Stephen Pammy
Sunny Stephen PammyCopy Supervisor, Ogilvy
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St Pauls gave me a rich experience of what the advertising industry is going to be like.
Till this day I follow the things I learned during my time.
Harnoor Parmar
Harnoor ParmarBrand Services Director- Leo Burnett
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St Pauls Institute of Communcation gave me the right foundation to establish myself and my professional route. It gave me the apt platform to build my skills and the right people to interact with (inclusive of the staff, professors and other students). Not to forget, even the guest lecturers that involved the top specialist’s tier, who came for a candid chat gave us so much perspective about life and how they strived through all twists and turns, giving me a reality check at the beginning of my career.
Caroline Fernandes
Caroline FernandesAccount Executive - Adfactors PR
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St Pauls Institute of Communication Education has given me wings to fly high. It has helped me believe that the dream I dreamt, a few years back can be turned into reality! This is one of the best institutes for mass communication. With the amazing faculty and facilities provided here. You won't regret your decision when you join SPICE!
Vivica Dsouza
Vivica DsouzaAccount Executive - Adfactors PR
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St Pauls is an institute that prepares you for every challenge in the media industry. The faculty equips you with the necessary skills and encourages you to chew more than you can bite. The standard of assignments and projects helps you build your portfolio beyond your time at SPICE. Very grateful to have been a part of this institute.
Alagammai M
Alagammai M Management Associate at MSL
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My experience St Pauls was enriching, both academically and personally. The faculty were amazing and really fun and diverse student body fostered a vibrant learning environment.
Is the postgraduate in Public Relations & IMC program a masters or a diploma program?

It is a post-graduate advance diploma certificate course, which is well-received by the Media Industry. A look at our website will reveal where our alumni are currently working.

What is the duration of the course?

This is a ten month course, but one year if you include the internship period

Is it online or offline?

Due to the pandemic it is conducted online. However, even now the practical aspects of the course are being conducted offline. For the future, it will be a mix of online and offline, to minimize commuting problems for our students and teachers, as well as to save time. Think of an offline/online mix of 70:30. 

Do you provide placements?

We guarantee internships for all the students and assist them for final placements. In a lot of cases, the students are offered permanent positions at the places where they intern. Internships have one more advantage. They put you in touch with other internships. In case they are not, every effort is made by the institute to help them in getting placed. 

What is a average starting salary?

The average salary can vary from Rs.15,000 to Rs.40,000 per month.  A PR manager can earn a minimum of around Rs.6 lakhs per annum in India on an average.

What is the fee for these courses?

The PG in Public Relations & IMC Course Fee is Rs 3,00,000 inclusive of GST

How will the entrance exam be conducted?

After your online or offline application, you will be contacted for an entrance examination.  For Mumbai and surrounding areas, these are conducted at our Institute in Mumbai.  However, due to the lockdown, the exams were conducted online. This is followed by a personal / online interview with the head of the programme that you have applied for. 

How do I apply for the course?

You can for the Public Relations Course by filling the application form on the website, upload the documents and make an online payment towards the application form.

The application form is here: PG Advance Diploma in Public Relations & IMC

The documents required are:

  • One Passport size photograph
  • Original photo ID & address proof
  • Original 6th Semester mark sheet. Students awaiting the degree results may submit the photocopies of the 5th Semester ( most recent exam undertaken) mark sheet
  • Application Fee is Rs.1500 (Non refundable and to be paid online)

You can also contact us on +91-9769905813 / and our counsellor will get in touch with you and guide you through the process. 

How do I prepare for the entrance exam?

The entrance exam has been devised to test your awareness of current affairs, general knowledge and Basic English Grammar so general reading of the daily newspapers and general knowledge will hold you in good stead.

Do you provide accommodation?

We do not provide accommodation but we will assist with the contacts we have garnered over the years. It is preferable that you stay as close to the college as possible.

What was percentage of students that got placed last year?

Almost 100% of our students were either placed or opted out of the placement procedure for various reasons. Last year due to the pandemic our average was affected but over the year all of the students did get placed.

What is the USP of SPICE?

Great infrastructure, constant updating of curriculum based on market needs, faculty from the industry and a willingness to change based on feedback.

Engaged teachers, a feeling that you have joined a family. Ask our alumni! 

We give our students one-on-one personal attention an ensure they retain what they learn with guaranteed internships and placement assistance. In fact, most of our students gets placed, thus making St Pauls Institute, Mumbai (SPICE) one of the best colleges to offer advertising and public relations courses

What is the Eligibility for this course?
  • Applicants from any discipline may apply – Arts, B Commerce, Science, B.Sc IT, BAFT, BMM, BMS, Engineering, B Tech, MBA, Hotel Management, etc., who have completed their graduation (12+3) from a recognized Indian University
  • Students who are awaiting their examination (third year graduate level) results are eligible to apply for the Postgraduate Programmes. However, certificates will be awarded only on receipt of their final semester mark sheets.
  • Applicants must be between 21- 35 years of age
  • As English is the language of instruction at St Pauls Institute of Communication Education, Mumbai, proficiency in speaking, listening to, reading and writing English is essential.


Want to join the best Public Relations and IMC course in Mumbai? Click on the Enquire Now button, fill the form & our course coordinator will help you with the admission process

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