The Public Relations & IMC course is a 10-month postgraduate programme at St Pauls Institute of Communication Education, designed to nurture and train budding public relations enthusiasts into powerful industry consultants to manage several stakeholders across online & offline mediums
Spanning topics on the fundamentals of PR, the course covers areas of written and verbal communications skills, consumer behaviour & marketing, but also technical areas such as media engagement, digital media, political communications, data analytics, client management and event management, in-depth.
With the perfect mix of theory and practical, students will learn the principle concepts of public relations, finance, lifestyle, corporate communications from planning to execution, making this one of the best PR courses in India.
A PR course is incomplete without practical experience. With 100% internships guaranteed, all are students intern at some of Mumbai’s best PR agencies, including MSLGroup.
To increase their competitive advantage, students will also work on a Live Client Project, to better hone their PR and communication skills.
You will also learn core competencies that every PR strategist and corporate communication professional requires.
Students learn the fundamentals such as written and verbal communication, consumer behavior, data analytics, event management, corporate social responsibility and much more. This course does not include any written examinations. Students will be examined based on their performance in assignments and in-class activities.. If you’re looking for a pg diploma in public relations and advertising, or a postgraduate diploma public relations & IMC, then this course is the perfect choice for you.
🎓 Accredited by: Maharashtra State Board of Skill, Vocational Education and Training
1. Online applicants must ensure they are ready to appear for the exam/interview at the given time-slot.
2. Personal interviews are conducted on campus as well.
3. In order to partake in the entrance exam on-campus/online:
4. Entrance Exam & Personal Interview dates :
Do contact the counselor on +91 98338 06739 or email: email@example.com for more information.
Internship & Project Management – Students undergo internships with PR agencies and get hands-on experience of working with an agency. Along with theoretical inputs, projects and assignments are given on a regular basis to gauge the understanding and implementation of the theory.
Master classes are held with journalists, event management professionals and PR professionals on a regular basis through the duration of the course to ensure knowledge-sharing about best practices in the industry with the students.
Live Client and PR Film making: The programme ends with a live client project as well as with the students creating a film profiling the client under the expert tutelage of film makers from the industry.
It is a post-graduate certificate course, which is well-received by the Media Industry. A look at our website will reveal where our alumni are currently working.
This is a ten month course, but one year if you include the internship period
Due to the pandemic it is conducted online. However, even now the practical aspects of the course are being conducted offline. For the future, it will be a mix of online and offline, to minimize commuting problems for our students and teachers, as well as to save time. Think of an offline/online mix of 70:30.
We guarantee internships for all the students and assist them for final placements. In a lot of cases, the students are offered permanent positions at the places where they intern. Internships have one more advantage. They put you in touch with other internships. In case they are not, every effort is made by the institute to help them in getting placed.
The average salary can vary from Rs.15,000 to Rs.40,000 per month. A PR manager can earn a minimum of around Rs.6 lakhs per annum in India on an average.
The PG in Public Relations & IMC Course Fee is Rs 2,36,000 inclusive of GST
After your online or offline application, you will be contacted for an entrance examination. For Mumbai and surrounding areas, these are conducted at our Institute in Mumbai. However, due to the lockdown, the exams were conducted online. This is followed by a personal / online interview with the head of the programme that you have applied for.
You can for the Public Relations Course by filling the application form on the website, upload the documents and make an online payment towards the application form.
The documents required are:
You can also contact us on +91-9769905813 / firstname.lastname@example.org and our counsellor will get in touch with you and guide you through the process.
The entrance exam has been devised to test your awareness of current affairs, general knowledge and Basic English Grammar so general reading of the daily newspapers and general knowledge will hold you in good stead.
We do not provide accommodation but we will assist with the contacts we have garnered over the years. It is preferable that you stay as close to the college as possible.
Almost 100% of our students were either placed or opted out of the placement procedure for various reasons. Last year due to the pandemic our average was affected but over the year all of the students did get placed.
Great infrastructure, constant updating of curriculum based on market needs, faculty from the industry and a willingness to change based on feedback.
Engaged teachers, a feeling that you have joined a family. Ask our alumni!
We give our students one-on-one personal attention an ensure they retain what they learn with guaranteed internships and placement assistance. In fact, most of our students gets placed, thus making St Pauls Institute, Mumbai (SPICE) one of the best colleges to offer advertising and public relations courses
Want to join the best Public Relations and IMC course in Mumbai? Click on the Enquire Now button, fill the form & our course coordinator will help you with the admission process