PG Diploma in Advertising and Marketing

Are you passionate about the world of advertising and marketing? Do you aspire to be part of a dynamic industry that thrives on creativity and innovation? The Postgraduate Advance Diploma Course in Advertising & Marketing at St Pauls Institute of Communication Education is designed to propel you into the fast-paced advertising landscape. This 10-month, full-time course is among the best advertising courses in Mumbai, offering a perfect balance between theoretical knowledge and practical, application-based assignments.

Why Choose Our PG Advance Diploma in Advertising and Marketing?

At St Pauls Institute, we understand the ever-evolving nature of the advertising industry. Our comprehensive course ensures that students are well-versed in mass communication techniques, including:

  • Copywriting
  • Brand Management
  • Media Planning and Buying
  • Client Servicing
  • Account Planning
  • Business Development

These core elements are essential for anyone aiming to excel in the media industry. Our curriculum is crafted to keep up with industry demands, ensuring you are always one step ahead.

Practical Learning at Its Best

Unlike traditional courses, our PG Advance Diploma does not involve formal examinations. Instead, your knowledge and skills are tested through continuous practical assignments, both individual and group-based. This hands-on approach culminates in a live client project at the end of the year. Here, you will apply everything you have learned, creating an ad film for a real product. From ideating and scripting to directing and editing, you will experience the complete creative process. Feedback from a jury of industry professionals will further hone your skills.

Guaranteed Internships with Leading Agencies

To provide you with real-world experience, we guarantee internships with some of the top advertising agencies, including M&C Saatchi, Watconsult, and Schbang. These internships are crucial in bridging the gap between academic learning and industry application.

Course Structure and Syllabus

Our course is divided into two semesters. The first semester focuses on core concepts, while the second semester emphasizes practical experience through internships and a live client project. The syllabus covers a broad range of topics:

  1. Introduction to Advertising
  2. Introduction to Public Relations
  3. Copywriting
  4. Creative Development Process
  5. Brand Management
  6. Account Planning & Client Servicing
  7. Media Planning & Sales
  8. Consumer Behaviour
  9. Ad Campaign and Strategy
  10. Market Research
  11. Marketing
  12. Brand Storytelling
  13. Digital Marketing & Social Media
  14. Integrated Marketing Communications (IMC)
  15. Podcast Production
  16. Event Planning & Management
  17. Graphic Design
  18. Improv Theatre
  19. Making of an Ad Film
  20. Creative & Script Writing
  21. Video Editing
  22. Live Client Project
  23. Corporate Social Responsibility (CSR)

Accreditation and Admissions

Our course is accredited by the Maharashtra State Board of Skill, Vocational Education, and Training, ensuring that your qualification is recognized and respected.

Apply for Our PG Diploma in Advertising

Get trained by experienced advertising professionals. Learn with 100% Guaranteed Internships and placement assistance with air-conditioned classrooms.

Author

  • Odell Dias

    Odell is a Digital Marketing enthusiast and specializes in Content Marketing, Paid Advertising, Social Media Marketing & much more. He is also the Digital Marketing Manager at St Pauls Institute of Communication Education & founder of Rightly Digital, an online platform that helps people achieve their marketing goals

    View all posts
Why Choose Our PG Advance Diploma in Advertising and Marketing?

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