The Post Graduate Diploma students at St Pauls Institute of Communication Education (SPICE) recently concluded their Consumer Behaviour module with an engaging and insightful session conducted by Mrinal Sharma, Founder & Managing Partner at DCode Insights®.
This module introduced students to the psychology behind consumer decision-making—an essential foundation for building impactful strategies in marketing, advertising, and public relations. By understanding how emotions, perceptions, and cultural factors influence choices, our students are now better equipped to approach real-world communication challenges with depth and clarity.
Mrinal Sharma, with his extensive industry experience, guided students through the nuances of consumer psychology, emphasizing how businesses can leverage these insights to craft effective brand messaging, customer engagement strategies, and market positioning.
What’s Next?
The learning journey doesn’t stop here. Students will now move forward into Market Research and Integrated Marketing Communications (IMC), continuing under Mrinal’s mentorship. These upcoming modules will help them connect the dots between theory and practice, ensuring they develop into well-rounded professionals ready to thrive in the dynamic world of communication and media.
At SPICE, we remain committed to offering our students industry-driven education, where every classroom interaction translates into practical learning for tomorrow’s communication leaders.
