Learn how to use social media to get freelance clients and grow your business. Fill out the Google form below to register and book your seat today
Syllabus
Introduction to Social Media for Freelancing (1 hour)
● Where and how to look for freelancing gigs.
● How to approach potential clients. (Skills required)
● The different types of roles.
● Personal branding vs working for a brand as a freelancer
● Overview of social media platforms & their relevance for freelancers
11:00 am – 12:00 pm: Content Creation and Optimization (1 hour)
● Techniques for creating engaging and effective social media content
● Best practices for optimizing content for different social media platforms
● Tips for repurposing content for maximum reach and impact
12:00 pm – 1:00 pm: Lunch Break (1 hour)
1:00 pm – 2:00 pm: Bettering the SM game (1 hour)
● SEO, hashtags, backend analysis and its importance for freelancers
● Alt-text
● Data analysis
2.00 pm – 3:00 pm: Networking and Collaborating on Social Media (1 hour)
● Empathy & networking: key skills
● Building a network of clients and collaborators on social media
● Building your own brand & brushing up on your skillset
● Using social media to connect with other freelancers and industry professionals
3:00 pm – 3:15 pm: Tea Break (15 minutes)
3:15 pm – 4:15 pm: Freelancing and Project Costs (1 hour)
● How Much to Charge as a Social Media Freelancer
● Project Based, Hourly, Monthly
● How to prepare a Social Media Agreement for your Clients
● How to prepare an invoice for your customers
4:15 pm – 5:00 pm: Q&A and Wrap-up (30 minutes)
● Answering questions and addressing concerns
● Final thoughts and takeaways
● Networking and connecting with other workshop attendees
About the Trainer
Paricher Tavaria is an accomplished creative director and freelance professional with more than 15 years of experience in the field of social media marketing. During her tenure as the creative director at The Max, DDB Mudra Group, she successfully spearheaded several creative campaigns across diverse social media platforms, websites, apps, and print media.
As a Creative Partner at Salt Brand Solutions, Paricher worked with prestigious companies such as Bombay Stock Exchange (BSE), Bombay Realty, Bombay Dyeing, Ananta Group, The Wadia’s Bluegrass Project, Datametica, Pressto, and Cobbler. Her exceptional creative skills and expertise enabled her to deliver outstanding results for these clients.
Moreover, Paricher also served as the Programming Head, Creative & Content Head at Radio Mirchi, where she was responsible for heading programming for an award-winning station. In this role, she created new IPs and collaborated with Bollywood celebrities, local, national, and international clients, making her an indispensable member of the team.