Scope of Public Relations After Bachelor of Arts (BA)

Public Relations (PR) is a rapidly growing field which has gained importance and relevance in recent years. With the increase in social media and the higher need for effective communication, Public Relations has made a mark for itself as a relevant and unavoidable field of business and communication. If you are a B.A. graduate and are considering a career in PR, then this article is for you. Here, we will discuss the scope of public relations after B.A.

Let us first understand what Public Relations is. Public Relations is the practice of creating and maintaining relationships between an organization and its various stakeholders. This includes customers, employees, shareholders, investors, and the general public. The aim of PR is to create a positive image of the organization and to build trust and credibility with its stakeholders.

Bachelor of Arts is an extremely versatile and flexible course, which helps you to venture into the field of Public Relations and opens up a variety of career options.  As a BA graduate, you have the option to pursue a career in PR in various industries such as corporate, non-profit, government, and education. 

To have a successful career in PR you will need to have incredible communication skills, both verbal and written. You should also have great organizational skills and you should also know how to handle and work through high-pressure situations. A degree in Journalism, Mass Communication or PR might help but is not always required or essential to venture into PR as a career. 

After having completed your B.A. here are some career options that you can consider:

PR Executive

In this role, you would be responsible for managing the organization’s communication with its stakeholders. The PR executive ensures that all communication is prepared efficiently and positively and sent out to the stakeholders efficiently. A PR executive’s responsibilities would include creating press releases, organizing events, and managing social media accounts. You will also be responsible for developing, implementing, monitoring, and evaluating the communications and ensuring that the response received is maximum and positive. 

Communications Specialist

As a Communications Specialist, you would be responsible for developing and executing communication strategies for the organization. As a communication specialist, you will be responsible for ensuring that the message is crafted and delivered effectively, reaches all stakeholders, and evokes a positive response from all the concerned stakeholders. This would involve creating content for various channels such as social media, blogs, and newsletters in a way that is unique, true to the brand, and impressionable.

Media Relations Specialist

In this role, you would be responsible for managing the organization’s relationship with the media. You will be responsible for promoting and protecting the company’s reputation by developing and executing media and public relations strategies. You will be a liaison between your organization and all the relevant media outlets and platforms to ensure your media presence is positive and favorable. This would involve creating press releases and pitching stories to journalists.

Public Affairs Specialist

As a Public Affairs Specialist, you would be responsible for managing the organization’s relationship with government agencies and policymakers. You will work with media and communication groups on current issues or crises. This would involve lobbying on behalf of the organization and ensuring that its interests are represented. When working in crisis communication, they deal with media during emergencies or problematic incidents. They train peers and appropriate staff members with skills and tips for speaking to the press and inform them of protocols while presenting possible interview scenarios.

Event Coordinator

In this role, you would be responsible for organizing events such as product launches, conferences, and exhibitions. As an event coordinator, you will make sure that client/brand events are conceptualized and worked through from scratch. This would involve managing all aspects of the event, from planning to execution.

In conclusion, Public Relations is an exciting field with many opportunities for Bachelor of Arts graduates. With the increasing importance of effective communication in today’s world, the demand for PR professionals is on the rise. The possible career opportunities for you in PR can be: 

• PR Executive
• Communications Specialist
• Media Relations Specialist
• Public Affairs Specialist
• Event Coordinator

If you have a passion for building relationships and the necessary skills, then a career in PR could be a great fit for you and add to your profile upgrade after you complete your B.A. degree.

Written by Vighnesh Shaji and optimized by Odell Dias