Commencement of lectures: First Week of September 2021
Total number of lectures: 54 hours.
Programme Design:
- Modern Day Marketing
- Principals & Tactics of Marketing
- Psychology of Marketing
- Platform Orientation introduction to different platforms
- Different type of Ads – Ecommerce, Messenger, Facebook
- Instagram Marketing
- Social Media Optimization
- Affiliate Marketing & Influencer
- LinkedIn
- Pinterest
- Twitter
- Quora
- Email Marketing
- Build Landing Page & Start Sending Out Email to Your Targeted Audience.
- Copywriting – Blogging, Creative writing Content Marketing Machine
- Website Development (WordPress)
- Setting up and driving traffic to your Website.
- Client servicing & Account Management
- Online Reputation Management (ORM)
- Google Adsense
- Google Analytics
- YouTube Marketing
- SEO (Search Engine Optimization)
- Lead Generation
- Case Studies from a Tech Startup perspective
Extra inputs: (Bonus) Over and above the regular digital marketing topics we will also have sessions on Podcast and Digital Creatives
Certificate of completion
Who will benefit?
Whether you are a student, marketing executive or a general manager, this virtual program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business. You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations.
Marketing leaders are charged with driving organic growth for their businesses. This live online program prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.
A realistic part of today’s advertising/media world is client servicing/account management and most courses don’t cover this at SPICE we ensure that the program is designed in such a way that all aspects of a prospective job seeker are addressed.
Eligibility:
Applicants should have completed their HSC or class 12 or equivalent.
FEES: Rs 5,000/- + Inclusive of GST*
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*Government Taxes are liable to changes.
IMPORTANT :
- All fee payments will made online.
Online Fee Payment - For all payments made, you must specify your name & course in the particulars: FirstName_LastName_Programme
NOTE:
- Once you have made the payment, please update the course counsellor, by sending an email to admissions@stpaulsice.com confirming the payment details.
- Fees once paid, will not be refunded