Brand Management

Brand Management is a mix of art, science and philosophy, all in healthy measures. Neither of these are, by themselves, enough to navigate this space. In this course, we will talk about some concepts that will help you not just in managing brands better, but also in understanding them as living beings, just like us, who will wither, if not cared for! At the end of this five days course, you will have a deeper understanding of how the brand and marketing world around us works, and should be better prepared for a career in communication.

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REGISTER NOW

Click on the Register Now button, fill the form, pay the registration fees & our course coordinator will help you with the admission process.

Salient Features of this Course

Eligibility & Career Focus

Graduates (10+2+3) with background or interest in the field of brand/marketing communication, with or without work experience. Or, entrepreneurs who wish to understand how they can create greater value for their brands.

Minimum of 30 students

We ensure every student is given individual attention and equal opportunities to participate in classwork. By the end of the course, you will be able to apply all the concepts practically for your brand

15th to 19th Feb 2022 – 6:00 PM to 7.30 PM

5 day course with 1.5 hours sessions designed for effective short term learning. Course starts on 15th Feb 2022, 6:00 Pm to 7.30 Pm and is added with exhaustive interactive classwork

Objectives & Benefits

The course aims to drive an appreciation of the complex, yet incredibly intuitive world of brands. Specifically, participants who wish to upgrade their skill level in the marketing communication field, or are exploring this field for a possible career, or are looking to understand how they can build and profit from their brands will likely benefit the most.
  • Understanding the key principles of branding
  • Understanding what makes a brand strong over a period of time
  • Understanding how brands can help bring in long term profitability
  • Ability to practically apply the most important concepts to any brand