ENQUIRE
REGISTER NOW
Click on the Register Now button, fill the form, pay the registration fees & our course coordinator will help you with the admission process.
Brand Management is a mix of art, science and philosophy, all in healthy measures. Neither of these are, by themselves, enough to navigate this space. In this course, we will talk about some concepts that will help you not just in managing brands better, but also in understanding them as living beings, just like us, who will wither, if not cared for! At the end of this five days course, you will have a deeper understanding of how the brand and marketing world around us works, and should be better prepared for a career in communication.
Click on the Register Now button, fill the form, pay the registration fees & our course coordinator will help you with the admission process.
Salient Features of this Course
Graduates (10+2+3) with background or interest in the field of brand/marketing communication, with or without work experience. Or, entrepreneurs who wish to understand how they can create greater value for their brands.
We ensure every student is given individual attention and equal opportunities to participate in classwork. By the end of the course, you will be able to apply all the concepts practically for your brand
5 day course with 1.5 hours sessions designed for effective short term learning. Course starts on 15th Feb 2022, 6:00 Pm to 7.30 Pm and is added with exhaustive interactive classwork
An interactive introduction session, where we will set the record straight about the most basic concepts. No further misconceptions of what a brand is will remain. We will look at the origin of brands, how they have evolved over time, why they are important, and why should you bother to understand how to manage them.
Exercise: MCQ based exercise
Exercise: Creating a practical brand identity
Day 3 aims at giving you one of the simplest, yet most crucial brand management concepts – the Value Proposition. We will dive deep into what a brand does for a customer, and why, from the plethora of choices, a customer would make a buying decision that defies all monetary logic!
Exercise: Creating a Practical Value Proposition
We will now learn to tie together the concepts learnt previously, and aim to occupy a space in the human brain. This is no mean feat! Many brands try and fail to occupy the space they want, and the ones that succeed, end up being memorable, profitable and long lasting.
Exercise: Concept based exercise
This day wraps up the concept intensive course with a plethora of examples and case studies that aim to amply explain how these concepts work in practice.
We will look at some big brands that have successfully navigated the human mindspace to create value all over the world.
Exercise: MCQ based test covering the course
Course Fees: ₹599
EXCLUSIVE LIMITED PERIOD OFFER FOR YOU
==========================================================================
*Government Taxes are liable to changes.
IMPORTANT :
NOTE:
QUICK LINKS
GET IN TOUCH