Are you fascinated by influencing how brands and organizations are perceived? Do you enjoy crafting compelling messaging and managing public image? If so, a career in Public Relations and Corporate Communications may be a great fit for you.
The Postgraduate Diploma in Public Relations and Corporate Communication stands as a beacon for individuals seeking to master the strategic realm of public relations.
This guide will walk you through everything you need to know, from the admission process to insights on top colleges.
Admission Process
Aspiring candidates eyeing the PG Diploma in Public Relations and Corporate Communication must successfully navigate the admission requirements.
To be eligible for admission, applicants must have passed the 10+2 exam in any stream from a recognized board of education. A minimum of 50% aggregate marks in the 10+2 exams is required to apply.
In summary, the academic criteria for admission are:
- Completion of 10+2 in any stream (arts, science, commerce etc.)
- 10+2 must be from a recognized educational board
- Minimum 50% aggregate marks obtained in the 10+2 exams
Similar to other postgraduate diploma programs, the duration of PG Diploma in Public Relations and Corporate Communication courses spans between 10 to 12 months. The application process offers both online and offline options. The online method involves submitting applications through the university or institute’s website, while the offline route requires in-person submission at the designated admissions office.
Selection is based on a combination of entrance exam results, undergraduate performance, and possibly other national-level exams. Universities release merit lists, determining the admission of applicants into the program.
PG Diploma in Public Relations and Corporate Communication Eligibility Criteria
- Graduates in any discipline from a recognized Indian University may apply.
- Students who are awaiting their examination (third-year graduate level) results are eligible to apply for the Postgraduate Programmes. However, certificates will be awarded only on receipt of their final semester mark sheets
- Age restrictions are typically not a factor in eligibility.
Top Colleges
Several esteemed colleges and institutes offer PG Diploma courses in Public Relations and Corporate Communication. Here are some noteworthy ones:
Syllabus
The PG Diploma in Public Relations and Corporate Communication program is meticulously designed to provide students with a deep understanding of communication strategies, crisis management, stakeholder engagement, and corporate storytelling. The curriculum typically includes the following subjects:
| Semester I | Semester II |
| Introduction to Public Relations | Crisis Management |
| Introduction to Advertising | PR Measurement |
| Creative Development Process | Media Relations |
| Brand Management | Podcast |
| Account Planning & Client Servicing | Event Planning & Management |
| PR Campaign | Graphic Design |
| Consumer Behaviour | Improv Theatre |
| Market Research | Making of a Corporate Film |
| Marketing | Creative & Script Writing |
| Brand Storytelling | Video Editing |
| Digital Marketing & Social Media | Live Client |
| IMC | Corporate Social Responsibility |
| Corporate Communications |
The program often incorporates practical projects, case studies, and industry interactions to offer students hands-on experience in real-world public relations scenarios.
Enrolling in a PG Diploma in Public Relations and Corporate Communication opens doors to a realm where effective communication is not just an art but a strategic imperative.
These programs not only impart theoretical knowledge but also emphasize practical skills and industry exposure, ensuring that graduates are well-equipped to navigate the dynamic and challenging landscape of public relations.
For those aspiring to shape narratives, build brand reputations, and excel in the strategic communication domain, institutions like St Pauls Institute of Communication Education, SIMC, MICA, IIMM, XIC etc provide the ideal platforms. By blending academic excellence with industry relevance, these institutes pave the way for individuals to become the next generation of leaders in the field of public relations and corporate communication.
The PG Diploma in Public Relations and Corporate Communication St Pauls Institute of Communication Education serves as a gateway to a fulfilling career in PR. With its blend of theoretical knowledge, practical skills, and industry exposure, students are well-prepared to navigate the exciting challenges of the media industry.
Enrolling in this program not only opens doors to a dynamic profession but also equips individuals with the tools and expertise needed to thrive in the ever-evolving field of PR and Corporate Communication.
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