CREATE A MARKETING PLAN IN 6 EASY STEPS
With insane competition between companies to attract customers, it is imperative for marketers to strategize and create effective plans to meet their organizational goals. If you’re a newbie who’s boggled by all the information available and don’t know where to start, here are 6 easy steps to create a marketing plan quickly.
DATA COLLECTION
What we have will determine how best we can proceed with our marketing plan. Make sure you collate every little detail which includes not only numbers but also customer sentiments, intentions, market outlook, ideas, feelings, and illusions. If you need tools to help you with Data collection, here are 17 Helpful Market Research Tools & Resources
ANALYSIS
Once you have collected all the data, it’s time to analyze it in detail. Understand the strengths and weaknesses and be as objective as possible while analyzing your facts. The goal is to look for opportunities to achieve your marketing goals
PLANNING
The first step towards planning is to decide what you want to achieve. Start brainstorming with your team to come up with ideas, strategies, and concepts. The more creative and innovative you get, the better plans you come up with! This is one of the most crucial steps in creating a marketing plan.
It’s time to get your hands dirty!
With all the data collection done and planning in place, it’s time to implement the ideas. Communicate your ideas effectively to your peers and make sure there is good coordination. Set the wheels in motion.
Check your Progress
Now that the vehicle is moving, it’s necessary to make sure you’re headed in the right direction. This is the time you can get a clear picture of any changes required so that you can implement them to your plan. Mistakes are fine but correcting them is mandatory.
OUTCOME
Now is when your hard work will pay off, so sit back and relax and watch your baby grow. But hey, don’t get comfortable, it’s time to start working on your next project.
