Inverted triangle or inverted pyramid style is one of the most popular and common styles of writing in journalism. This technique uses the formula of 5W’s & 1H that is:
Who
What
When
Where
Why
How
When you write a news article in the inverted pyramid style, the news should be presented in the descending order of its importance. It is specifically differentiated into 3 levels.
THE LEAD
The top part is called the lead and as the name suggests contains the most critical information. The lead of a news article should contain every single bit of important information about the incident or event that took place. It should mention when it happened, where it happened, why it happened, what exactly happened and how it all happened. This part should basically contain the content which makes it newsworthy. By reading just the lead part the reader should be able to gauge what the article is about and its context. The reader can quit reading the article anytime because he/she would have already grasped vital information from the article.
BODY
The middle part is addressed as the body. They contain subsequent paragraphs giving additional facts related to the incident. It generally gives the information on the background of people involved in the incident, any arguments or disputes that have occurred, any shreds of evidence etc. They may also contain some important quotes made by some officials or people related to the incident. This part generally builds anticipation among readers and helps readers understand the facts that lead to the incident. In other words, it gives the causes for the incident. It drives the audience deep into the whole scenario. Many articles also provide the source of the information in order to prove its credibility. Photos and videos of the incident are also added in this part.
TAIL/CONCLUSION
The third and final part is known as the tail/conclusion. This section contains information regarding events that are occurring related to the incident. They might also contain references regarding similar incidents that had occurred. For example, refer https://www.ndtv.com/india-news/no-need-to-talk-about-bringing-back-article-370-says-sharad-pawar-2118631
The mentioned link is of the latest article by NDTV. This article perfectly explains the inverted pyramid format. When you analyse this article in the lead it mentions all the 5W’s and 1 H. It answers accurately
Who Sharad Pawar is to PM Modi
What the article is about, that is scrapping of article 370
When did it occur that is Oct 17
Why because he was discussing whether to bring back article 370 or not and
How is that he spoke during a rally in Niphad.
The second part mentions many important quotes which give additional information about the entire situation. And finally the last part refers to forthcoming Maharastra elections and what all issues Sharad Pawar is going to raise and what are his chances of pulling off a victory.
These are topics which are remotely related to the main context but it is put up there for those readers who would like to know more about that particular event. Journalists generally prefer to write in this format because it is easier to consume a story if all the main facts are presented first instead of beating around the bush.
Inverted triangle or inverted pyramid style is one of the most popular and common styles of writing in journalism. This technique uses the formula of 5W’s & 1H that is:
Who
What
When
Where
Why
How
When you write a news article in the inverted pyramid style, the news should be presented in the descending order of its importance. It is specifically differentiated into 3 levels.
THE LEAD
The top part is called the lead and as the name suggests contains the most critical information. The lead of a news article should contain every single bit of important information about the incident or event that took place. It should mention when it happened, where it happened, why it happened, what exactly happened and how it all happened. This part should basically contain the content which makes it newsworthy. By reading just the lead part the reader should be able to gauge what the article is about and its context. The reader can quit reading the article anytime because he/she would have already grasped vital information from the article.
BODY
The middle part is addressed as the body. They contain subsequent paragraphs giving additional facts related to the incident. It generally gives the information on the background of people involved in the incident, any arguments or disputes that have occurred, any shreds of evidence etc. They may also contain some important quotes made by some officials or people related to the incident. This part generally builds anticipation among readers and helps readers understand the facts that lead to the incident. In other words, it gives the causes for the incident. It drives the audience deep into the whole scenario. Many articles also provide the source of the information in order to prove its credibility. Photos and videos of the incident are also added in this part.
TAIL/CONCLUSION
The third and final part is known as the tail/conclusion. This section contains information regarding events that are occurring related to the incident. They might also contain references regarding similar incidents that had occurred. For example, refer https://www.ndtv.com/india-news/no-need-to-talk-about-bringing-back-article-370-says-sharad-pawar-2118631
The mentioned link is of the latest article by NDTV. This article perfectly explains the inverted pyramid format. When you analyse this article in the lead it mentions all the 5W’s and 1 H. It answers accurately
Who Sharad Pawar is to PM Modi
What the article is about, that is scrapping of article 370
When did it occur that is Oct 17
Why because he was discussing whether to bring back article 370 or not and
How is that he spoke during a rally in Niphad.
The second part mentions many important quotes which give additional information about the entire situation. And finally the last part refers to forthcoming Maharastra elections and what all issues Sharad Pawar is going to raise and what are his chances of pulling off a victory.
These are topics which are remotely related to the main context but it is put up there for those readers who would like to know more about that particular event. Journalists generally prefer to write in this format because it is easier to consume a story if all the main facts are presented first instead of beating around the bush.
FAQs About the Inverted Pyramid Style of Journalism
What is the inverted pyramid style in journalism?
The inverted pyramid style is a method of writing news articles where the most critical information is presented at the beginning, followed by additional details and context, and concluding with less important or related information.Why is the inverted pyramid style popular in journalism?
This style is popular because it prioritizes the most important information, allowing readers to grasp the key points quickly without having to read the entire article. It is also useful for editors to trim content from the bottom without losing critical details.What are the key components of the inverted pyramid structure?
The three main components are:- Lead: Contains the 5W’s (Who, What, When, Where, Why) and 1H (How).
- Body: Offers additional facts, background information, quotes, and evidence.
- Tail/Conclusion: Includes related events, references to similar incidents, or future implications.
How does the lead differ from the body in this structure?
The lead contains the most critical and newsworthy information, while the body provides context, background, and supporting details, such as quotes and evidence.What role does the conclusion play in an inverted pyramid article?
The conclusion provides supplementary information, such as future events related to the incident, references to similar past incidents, or less critical but still relevant details.What are the advantages of using the inverted pyramid style?
- Easy consumption of news for readers.
- Efficient editing by trimming less critical information from the bottom.
- Quick scanning of essential details, especially in digital news formats.
Can the inverted pyramid style be used for all types of articles?
While it is ideal for hard news and breaking news, it may not be suitable for features, opinion pieces, or narrative-style journalism that rely on storytelling techniques.Why is it important to include all 5W’s and 1H in the lead?
Including the 5W’s and 1H ensures the lead answers all the key questions readers need to understand the context and importance of the news at a glance.What makes the inverted pyramid style reader-friendly?
This style allows readers to get the most important information upfront, saving time and making it easier to decide whether to read further for additional context.How does the inverted pyramid style impact digital journalism?
In the digital age, where readers often skim articles, the inverted pyramid style ensures that the key information is conveyed quickly, improving engagement and retention on websites and social media platforms.
Author
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Odell is a Digital Marketing enthusiast and specializes in Content Marketing, Paid Advertising, Social Media Marketing & much more. He is also the Digital Marketing Manager at St Pauls Institute of Communication Education & founder of Rightly Digital, an online platform that helps people achieve their marketing goals
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