Digital marketing has taken the world by storm. Brands have now started moving on the digital bandwagon for their promotional activities and it is only going to increase as the years pass.
It has never been more crucial for companies to assemble a team of marketeers that can use their skills and knowledge to truly make their presence felt.
Here are 5 key points to keep in mind while assembling your team of digital avengers:
MAKE THEM FEEL VALUED LIKE HAWKEYE
It was Hawkeye who convinced Scarlett Witch that her skills and abilities can make a difference. This stands true for employees as well. If you can make your team feel like their work is of value and take their feedback and suggestions, they will go the extra mile for your companies goals. Research conducted by the University of Warwick found that happy employees were 12% more productive.
EXPERIMENT LIKE THE HULK
The Hulk was a result of experiments conducted by Bruce Banner, albeit the result of the experiment were not what Bruce intended, however what came out of it was something much greater.
As a company, do not be afraid of letting your digital marketing team try and experiment with different marketing trends. For example, Target Corporation, the second-largest discount retailer in the United States, has a digital marketing team that experiments different strategies to accomplish their marketing efforts.
They sponsored Gwen Stefani’s performance at the Grammy Awards, orchestrated their company’s billion dollar mobile coupon app business and were also behind the Target Media Network, which lets Target shoppers connect with brands on mobile by using creative content marketing.
LEAD WITH SPECIFIC GOALS LIKE CAPTAIN AMERICA
Captain America has a knack of assigning his team with goals for every assignment they tackle. Each Avenger has a part to play and the captain leads them like no other.
The same can be equated when assigning a digital marketing strategy. Every strategy should be assigned a specific revenue goal.
This will give the team a target to work on as well as make them feel like an integral part of the companies growth.
USE A WEB OF COMMUNICATION STRATEGIES LIKE THE SPIDERMAN
Swinging from building to building, spinning webs of all sizes, Spiderman doesn’t cease to amaze us with his feats of awesomeness. May it be his outstanding reflexes or his super strength, he uses all his skills to his full potential.
While spreading your companies message, it’s extremely important to use all available methods of communication strategies.
Don’t hesitate to use videos, articles, content, speeches, webinars and much more to your advantage.
TECH IT UP LIKE THE IRON MAN
We all know that Tony Stark’s amazing invention of the arc reactor brought forth the birth of the Iron Man suit.
Take Tony’s example and accelerate your marketing with the help of all the available tech tools from your niche.
Now you don’t have to go to a cave to build something as amazing as the arc reactor, thanks to the internet, there are a lot of free social media tools available for your disposal.
Forming a strong digital marketing is hard work, however, we don’t need to look far for inspiration.
Just follow these few steps and of course put in a lot of consistent and hard work on your marketing plans and your digital marketing team will be a force to reckon with.