Why should you join the Advertising Course at St Pauls Institute of Communication Education – SPICE

The advertising industry in India has seen rapid growth over the past 10 years. According to statista.com, the industry is projected to reach up to 700 billion rupees by 2022 and its growth rate has been at around 11.59 percent in the time frame above. So if you’re considering pursuing an advertising course to enter […]

PG in Advertising and IMC Batch Alumni Elisha D’souza gets a job at PR Pundit

Our postgraduate programme in Advertising and IMC batch alumni, Elisha D’souza gets a job as a junior account associate at PR Pundit. We wish her all the best in this new role.  

SPICE for Women BAMMC Student Ruccha Rathod bags an Internship at VMLY&R

SPICE for Women BAMMC student (popularly known as BMM) Ruccha Rathod gets an Internship at VMLY&R as a Client Solutions Intern. For those of you who don’t know, VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. We wish Ruccha all the best with this […]

SPICE Enquirer Opportunities with our PG Students

We had an introductory session with our postgraduate students on the opportunities that they will get access to because of the SPICE Enquirer.   For those of you who don’t know, www.spiceenquirer.com is a platform where our students get to become content creators and apply what they learn in the classroom in the real world. […]

In Memoriam

Shashi Baliga: A Life Well Lived April 6, 1953 – May 2, 2021 Shashi always complained about the traffic, pollution, and garbage in Mumbai. God eventually resigned himself to the fact that these problems are insurmountable, even for the Almighty. So, he found another way to make her wish come true and took her away […]

From SPICE, Mumbai to DW News, Berlin, it’s been a four-year ride for this alumna

Written by Sanchari Banerjee (Journalism 2016-17) After studying Journalism at St. Pauls Institute of Communication Education (SPICE), I did a broadcast internship with a national television channel, which is where I was exposed to production. But I also enjoyed facing the camera, so when I moved to market intelligence magazine Polymerupdate, my reporting skills were […]

How do I Start a Career in Public Relations?

If you want to start a career in public relations, there are a few ways to get into this dynamic industry. However, understanding the key skills required to enter the field of PR and what the job demands, will give you insight on whether you’re fit for the profile or if you will need specialized […]

When a near debacle lead to great learning – Adverting Alumnus Story

It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.

Inverted Pyramid Style of Writing in Journalism

It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.

How Public Relations Can Help a Small Business Grow

Public relations is a term that’s often misunderstood in India. The uninitiated believe that public relations is a marketing or sales function. That it involves interacting with the public to sell or promote a product.
This definition isn’t entirely incorrect but doesn’t really convey the full meaning of the term. Public relations stands somewhere between the fine line of sales and marketing to people and internal affairs of the company. It has several other purposes as well.