Shashi Baliga: A Life Well Lived April 6, 1953 – May 2, 2021 Shashi always complained about the traffic, pollution, and garbage in Mumbai. God eventually resigned himself to the fact that these problems are insurmountable, even for the Almighty. So, he found another way to make her wish come true and took her away […]
Written by Sanchari Banerjee (Journalism 2016-17) After studying Journalism at St. Pauls Institute of Communication Education (SPICE), I did a broadcast internship with a national television channel, which is where I was exposed to production. But I also enjoyed facing the camera, so when I moved to market intelligence magazine Polymerupdate, my reporting skills were […]
If you want to start a career in public relations, there are a few ways to get into this dynamic industry. However, understanding the key skills required to enter the field of PR and what the job demands, will give you insight on whether you’re fit for the profile or if you will need specialized […]
Public relations is a term that’s often misunderstood in India. The uninitiated believe that public relations is a marketing or sales function. That it involves interacting with the public to sell or promote a product.
This definition isn’t entirely incorrect but doesn’t really convey the full meaning of the term. Public relations stands somewhere between the fine line of sales and marketing to people and internal affairs of the company. It has several other purposes as well.
Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive.
However, there’s a lot more to an advertising agency than simply it’s crazy work style.
Few of the core questions that students have while considering advertising as a career is that what will they actually learn in an advertising college. Is pursuing a specialized degree in advertising even worth it? Will it help them in their career and make them stand apart from the rest of the crowd?