In Memoriam

Shashi Baliga: A Life Well Lived April 6, 1953 – May 2, 2021 Shashi always complained about the traffic, pollution, and garbage in Mumbai. God eventually resigned himself to the fact that these problems are insurmountable, even for the Almighty. So, he found another way to make her wish come true and took her away […]

From SPICE, Mumbai to DW News, Berlin, it’s been a four-year ride for this alumna

Written by Sanchari Banerjee (Journalism 2016-17) After studying Journalism at St. Pauls Institute of Communication Education (SPICE), I did a broadcast internship with a national television channel, which is where I was exposed to production. But I also enjoyed facing the camera, so when I moved to market intelligence magazine Polymerupdate, my reporting skills were […]

How do I Start a Career in Public Relations?

If you want to start a career in public relations, there are a few ways to get into this dynamic industry. However, understanding the key skills required to enter the field of PR and what the job demands, will give you insight on whether you’re fit for the profile or if you will need specialized […]

When a near debacle lead to great learning – Adverting Alumnus Story

It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.

Inverted Pyramid Style of Writing in Journalism

It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.

How Public Relations Can Help a Small Business Grow

Public relations is a term that’s often misunderstood in India. The uninitiated believe that public relations is a marketing or sales function. That it involves interacting with the public to sell or promote a product.
This definition isn’t entirely incorrect but doesn’t really convey the full meaning of the term. Public relations stands somewhere between the fine line of sales and marketing to people and internal affairs of the company. It has several other purposes as well.

How does an Advertising Agency Work by Hayden Scott

Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive.

However, there’s a lot more to an advertising agency than simply it’s crazy work style.

Advertising College – Is It Really Worth It?

Few of the core questions that students have while considering advertising as a career is that what will they actually learn in an advertising college. Is pursuing a specialized degree in advertising even worth it? Will it help them in their career and make them stand apart from the rest of the crowd?

B.Voc in Graphic and Multimedia Course: Syllabus, Eligibility Criteria, Scope & Internships

It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.

Frequently Asked Questions FAQ’s about SPICE

It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.