Mumbai, the commercial and creative hub of India, offers many opportunities for aspiring advertising professionals to pursue post-graduate (PG) courses in advertising. These specialized courses are designed to equip students with the necessary skills and knowledge to thrive in the fast-paced and dynamic world of advertising. In this article, we will explore various PG advertising[…]
In today’s fast-paced and interconnected world, organizations of all sizes and global scales face the inevitability and impact of crises. Effective crisis management essentially helps to protect a company’s reputation, minimize damage, and ensure its long-term survival. In this article, we will explore the fundamentals of crisis management and shed light on the ten crucial[…]
Public Relations (PR) is a rapidly growing field which has gained importance and relevance in recent years. With the increase in social media and the higher need for effective communication, Public Relations has made a mark for itself as a relevant and unavoidable field of business and communication. If you are a B.A. graduate and[…]
Journalism is the practice of gathering, reporting, and analyzing news and information for the purpose of informing the public. It involves researching, interviewing sources, and writing articles or producing content for various media outlets, such as newspapers, magazines, television, radio, and online platforms. Journalism is a field that provides a lot of opportunities for those[…]
Public relations (PR) has always been important for businesses and organisations to communicate with their customers and build a positive reputation. In the past, PR mainly involved press releases, dealing with the media, and managing crises. However, with new technologies emerging, the field of PR has changed significantly, and it will continue to evolve. It[…]
The rise of digital media has undoubtedly disrupted the traditional print journalism industry, prompting many to question whether or not print journalism is dead. With the convenience and accessibility of online news outlets, many readers have abandoned print newspapers and magazines in favour of their digital counterparts. However, while print journalism may be facing significant[…]
Have you ever had to give a presentation in front of an audience and felt the crushing weight of dread? If so, you’re not alone. Public speaking can be an intimidating experience for even the most experienced speaker. However, it doesn’t have to be! With some preparation and practice, giving a speech can be something[…]
What is the Future of Digital Journalism? The future of digital journalism is being rewritten by artificial intelligence. The process of reporting and the way readers consume news are changing dramatically, as the lines between journalism, technology, and entertainment become increasingly blurred. Several platforms have emerged in recent years to produce automated articles for various[…]
With the world, slowly getting back to speed and aiming to move forward faster, 2023 will be the year to capitalise to make up for the time and opportunities lost due to the pandemic. With businesses coping with the COVID impact and experiencing the shift from traditional to digital to hybrid and innovative media platforms,[…]
The world, today is transforming at an unimaginable pace. This has led to a significant shift in how businesses, technology, and society function. Public Relations today is handling changing customer trends, adopting new technologies, and understanding the unique ways in which businesses are communicating with their stakeholders. With businesses coping with the COVID impact and[…]
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