Difference Between An Anchor and a Reporter

In the vast world of media, anchors and reporters play crucial roles in delivering information and sparking discussions. But what exactly sets them apart? Let’s break it down. Defining Anchors and Reporters: Anchors, also known as news moderators, are the familiar faces you see on TV guiding you through the day’s events. They keep the[…]

PG Diploma in Public Relations and Corporate Communication: Admission, Colleges, Syllabus

Are you fascinated by influencing how brands and organizations are perceived? Do you enjoy crafting compelling messaging and managing public image? If so, a career in Public Relations and Corporate Communications may be a great fit for you. The Postgraduate Diploma in Public Relations and Corporate Communication stands as a beacon for individuals seeking to[…]

Golden Rules of Crisis Communication

In today’s fast-paced and unpredictable business landscape, the inevitability of a crisis looms over every organization.  It is not a question of whether a crisis will happen, but rather a matter of when it will happen. Whether it’s a public relations debacle, a product failure, a natural disaster, or an unforeseen market shift, the way[…]

How to Become a Journalist in 2023

The world of journalism has evolved rapidly in recent years, and 2023 is no exception. With the advent of digital technology, social media, and the constant flow of information, the role of a journalist has become more dynamic and challenging than ever before. In this article, we will explore how to be a journalist in[…]

Difference between SEO and SEM

In the fast-paced and dynamic realm of digital marketing, two terms frequently bandied about are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Though these terms are often used interchangeably, it is vital to comprehend that they encompass distinct strategies, each with its unique methodologies, objectives, and outcomes.  In this extensive article, we will[…]

Do’s and Don’ts of a Press Release

In today’s fast-moving world of media, a well-crafted press release can be a game-changer for businesses, organizations, and individuals aiming to connect with the media and the public. It’s a powerful tool that can help you gain invaluable media coverage, boost awareness, and effectively promote your products, services, or events. But, mastering the art of[…]

What is Content Marketing?

In today’s fast-paced world, where ads and promotions are practically everywhere you look, it’s no longer enough to just shout about your products or services. Lately, there’s been a growing trend in businesses realizing the power of creating content that’s actually valuable, informative, and interesting. It’s like they’ve caught on to the fact that people[…]

10 PR Power Principles

Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their stakeholders. It plays an essential role in shaping a company’s reputation and image and its interactions with the public.  In today’s interconnected world, effective communication plays a pivotal role in shaping an organization’s reputation and image. It is[…]

Scroll to top