Difference between SEO and SEM

In the fast-paced and dynamic realm of digital marketing, two terms frequently bandied about are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Though these terms are often used interchangeably, it is vital to comprehend that they encompass distinct strategies, each with its unique methodologies, objectives, and outcomes.  In this extensive article, we will […]

Do’s and Don’ts of a Press Release

In today’s fast-moving world of media, a well-crafted press release can be a game-changer for businesses, organizations, and individuals aiming to connect with the media and the public. It’s a powerful tool that can help you gain invaluable media coverage, boost awareness, and effectively promote your products, services, or events. But, mastering the art of […]

What is Content Marketing?

In today’s fast-paced world, where ads and promotions are practically everywhere you look, it’s no longer enough to just shout about your products or services. Lately, there’s been a growing trend in businesses realizing the power of creating content that’s actually valuable, informative, and interesting. It’s like they’ve caught on to the fact that people […]

10 PR Power Principles

Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their stakeholders. It plays an essential role in shaping a company’s reputation and image and its interactions with the public.  In today’s interconnected world, effective communication plays a pivotal role in shaping an organization’s reputation and image. It is […]

Top PG Advertising Courses in Mumbai

Mumbai, the commercial and creative hub of India, offers many opportunities for aspiring advertising professionals to pursue post-graduate (PG) courses in advertising. These specialized courses are designed to equip students with the necessary skills and knowledge to thrive in the fast-paced and dynamic world of advertising. In this article, we will explore various PG advertising […]

10 Don’ts of Crisis Management

In today’s fast-paced and interconnected world, organizations of all sizes and global scales face the inevitability and impact of crises. Effective crisis management essentially helps to protect a company’s reputation, minimize damage, and ensure its long-term survival. In this article, we will explore the fundamentals of crisis management and shed light on the ten crucial […]

Scope of Public Relations After Bachelor of Arts (BA)

Public Relations (PR) is a rapidly growing field which has gained importance and relevance in recent years. With the increase in social media and the higher need for effective communication, Public Relations has made a mark for itself as a relevant and unavoidable field of business and communication. If you are a B.A. graduate and […]

Scope of Journalism After BA – Bachelor of Arts

Journalism is the practice of gathering, reporting, and analyzing news and information for the purpose of informing the public. It involves researching, interviewing sources, and writing articles or producing content for various media outlets, such as newspapers, magazines, television, radio, and online platforms. Journalism is a field that provides a lot of opportunities for those […]

The Future of Public Relations

Public relations (PR) has always been important for businesses and organisations to communicate with their customers and build a positive reputation. In the past, PR mainly involved press releases, dealing with the media, and managing crises. However, with new technologies emerging, the field of PR has changed significantly, and it will continue to evolve. It […]

Is Print Journalism Dead?

The rise of digital media has undoubtedly disrupted the traditional print journalism industry, prompting many to question whether or not print journalism is dead. With the convenience and accessibility of online news outlets, many readers have abandoned print newspapers and magazines in favour of their digital counterparts. However, while print journalism may be facing significant […]

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