Difference between SEO and SEM

In the fast-paced and dynamic realm of digital marketing, two terms frequently bandied about are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Though these terms are often used interchangeably, it is vital to comprehend that they encompass distinct strategies, each with its unique methodologies, objectives, and outcomes.  In this extensive article, we will […]

Do’s and Don’ts of a Press Release

In today’s fast-moving world of media, a well-crafted press release can be a game-changer for businesses, organizations, and individuals aiming to connect with the media and the public. It’s a powerful tool that can help you gain invaluable media coverage, boost awareness, and effectively promote your products, services, or events. But, mastering the art of […]

What is Content Marketing?

In today’s fast-paced world, where ads and promotions are practically everywhere you look, it’s no longer enough to just shout about your products or services. Lately, there’s been a growing trend in businesses realizing the power of creating content that’s actually valuable, informative, and interesting. It’s like they’ve caught on to the fact that people […]

10 PR Power Principles

Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their stakeholders. It plays an essential role in shaping a company’s reputation and image and its interactions with the public.  In today’s interconnected world, effective communication plays a pivotal role in shaping an organization’s reputation and image. It is […]

Top PG Advertising Courses in Mumbai

Mumbai, the commercial and creative hub of India, offers many opportunities for aspiring advertising professionals to pursue post-graduate (PG) courses in advertising. These specialized courses are designed to equip students with the necessary skills and knowledge to thrive in the fast-paced and dynamic world of advertising. In this article, we will explore various PG advertising […]

Sakshi Lad gets a job as a Junior Social Media Manager at True North Marketers – Spice Success Stories

Our BA in Multimedia and Mass Communication Alumni, Sakshi Lad bags a job at True North Marketers as a Junior Social Media Manager. We wish her all the best in her career.

What is Programmatic Advertising?

In the ever-evolving world of digital marketing, Programmatic Advertising has emerged as a game-changer, revolutionizing the way brands connect with their target audiences. In today’s article, you will gain an in-depth understanding of what is Programmatic Advertising and how it works. Understanding Programmatic Advertising Programmatic Advertising refers to the automated process of buying and selling […]

10 Don’ts of Crisis Management

In today’s fast-paced and interconnected world, organizations of all sizes and global scales face the inevitability and impact of crises. Effective crisis management essentially helps to protect a company’s reputation, minimize damage, and ensure its long-term survival. In this article, we will explore the fundamentals of crisis management and shed light on the ten crucial […]

Scope of Public Relations After Bachelor of Arts (BA)

Public Relations (PR) is a rapidly growing field which has gained importance and relevance in recent years. With the increase in social media and the higher need for effective communication, Public Relations has made a mark for itself as a relevant and unavoidable field of business and communication. If you are a B.A. graduate and […]

Scope of Advertising After BA – Bachelor of Arts

If you have recently graduated with a Bachelor of Arts degree in advertising or a related field, you might be considering what can be future career prospects to choose from. As lucrative as it is, Advertising is the process of promoting and selling products, services, or ideas using various forms of media, including television, radio, […]

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