It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.
Public relations is a term that’s often misunderstood in India. The uninitiated believe that public relations is a marketing or sales function. That it involves interacting with the public to sell or promote a product.
This definition isn’t entirely incorrect but doesn’t really convey the full meaning of the term. Public relations stands somewhere between the fine line of sales and marketing to people and internal affairs of the company. It has several other purposes as well.
Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive.
However, there’s a lot more to an advertising agency than simply it’s crazy work style.
Few of the core questions that students have while considering advertising as a career is that what will they actually learn in an advertising college. Is pursuing a specialized degree in advertising even worth it? Will it help them in their career and make them stand apart from the rest of the crowd?