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  6 Reasons Why You Should Do the Digital Marketing Certificate Course

6 Reasons Why You Should Do the Digital Marketing Certificate Course

 In Blog

Digital Marketing is a hot industry. While some career paths start out with a bang and eventually slow down, the Digital Marketing industry just continues to grow, and it seems like it's only going to continue to explode in the year 2019. 

In fact, according to a joint study conducted by Assocham-Resurgent, over 120 million Indian consumers were expected to shop online in the year 2018. 

This is a clear indication that the demand for skilled digital marketers in India is only set to rise. 

Now in order to ensure that this need is fulfilled, we have created the ultimate digital marketing certification course after consulting with industry experts, digital marketers, business owners and entrepreneurs. 

In order to be a successful online marketer, there are some key skills that you would need to possess to make an impact on your brand, company or business. The digital marketing certificate course will train you in those core skills and more. Here are 6 things that you will learn after completing the course: 

Understanding your Target Audience 

 In order to make sure your brands' message reaches the right person, you need to understand who your target audience is, what are their interests, where do they shop, what are their likes and dislikes and where and how do they spend most of their time online.

The course will help you create buyer personas so that you're able to understand consumer behaviour and the buyer journey. Once you create the ideal buyer persona, you will then be in a better position to create the perfect advertising campaign to attract customers. 

Effective Branding Strategies

A good digital marketer needs to know how to position his company's core message to its customers effectively. This is where branding comes into play. 

You will learn the principles and fundamentals of branding. Importance of brand positioning, how to leverage your brand effectively, and various brand strategies and case studies. 

Search Engine Optimisation

Search Engine Optimisation (SEO) stands for the method of increasing the quality and quantity of traffic to your website organically (Free) without any form of paid advertising. 

Search engines such as Google, Yahoo and Bing have primary search results that they consider relevant. SEO comprises of the steps and strategies involved to increase the ranking of your own website so that it appears on the top results of the search engines. 

SEO in itself is a vast module. You will be taught the following as part of the digital marketing course

1.) What is SEO?

2.) Introduction to SERP 

3.) What are search engines?

4.) How search engines work

5.) Major functions of a search engine

6.) What are keywords?

7.) Different types of keywords

8.) Google keyword planner tool

9.) Keywords research process

10.) Understanding keywords mix

11.) Google Operator: So that you can find anything on the web

12.) On page optimization

13.) Off Page optimization

14.) Local SEO

15.) Top tools for SEO

16.) Monitoring SEO process

17.) Preparing SEO reports

18.) How to create SEO Strategy for your business

19.) What is link juice?

20.) Importance of domain and page authority

21.) How to optimize exact keywords for your business

22.) What is Google Panda Algorithm?

23.) What is Google Penguin?

24.) What is Google EMD Update?

25.) How to save your site from Google Panda, Penguin and EMD Update

26.) How to recover your site from Panda, Penguin and EMD

27.) Practical element: Write on-site content, optimise it

Content Marketing

Content marketing is a strategic marketing approach which involves creating high quality, valuable content in the form of blog articles, videos, infographics etc consistently with the aim of attracting a specific target audience that eventually converts into customers. 

Some of the aspects of content marketing that will be taught to you in the course are as follows: 

1.) What is Blogging 

2.) How a Blog works for Business

3.) Blog, Popular Blog Platforms and Settings- An Introduction 

4.) Blogging & Blogger  ( We will use Blogger & Wordpress as Demo) 

5.) Glimpses on Contemporary Blogging

6.) Creating Great Blog Content 

7.) Vlogging vs. Blogging

8.) How to promote a Blog

9.) Blogger Network

10.) Use of Blog in Digital Marketing Context

11.) Blogging for Specific domain: Business, Social Sector, etc

12.) Blogging strategy for business

13.) Practical element: Content writing workshop

Paid Advertising

Paid advertising also known as Search Engine Marketing (SEM) is the process of paying companies such as Google, Yahoo, Bing or website owners to show your ads on the search results or website.

You will be charged every time someone clicks or views your ad rather than earning it organically or naturally. 

Paid Marketing is an important aspect of digital marketing and is a quick way of acquiring customers. While SEO takes time to rank your website on the top of search results, with the help of paid marketing, you can get your site to the top for a budget quickly. 

Here is what you will learn in the paid marketing module: 

1.) Google AdWords Fundamentals

2.) Creating Effective Campaigns

3.) Writing Powerful Ad Copy

4.) Targeting and Bidding Strategies

5.) Keyword Optimization

6.) Ad Extensions

7.) Display and Remarketing Ads

8.) Conversion Tracking

9.) Practical element: AdWords workshop

Social Media Marketing

Social Media Marketing (SMM) is the process of utilizing social media platforms to share content and engage with customers with the goal of increasing brand awareness and broaden customer reach. 

Social Media is a crucial part of Digital Marketing. As part of the digital marketing certificate course, you will learn the following:

1.) Introduction to Social Media Marketing

2.) Selecting the right Social Media Channel

3.) Social Bookmarking and Web 2.0

4.) Social Media Strategy

5.) Paid Marketing on Social Media

6.) Social Media Automation

7.) Social Listening

8.) Practical element: Creating an SMM plan; getting familiar with Facebook AdsManager

Bonus Reason 

Now while I have listed 6 reasons to pursue the digital marketing certificate course, digital marketing is a lot more than just these 6 modules. 

There is Email Marketing, Mobile Marketing, Influencer Marketing, Understanding Website Analytics, setting up and managing e-commerce websites and so much more.

Digital Marketing Certificate Course

However, the course covers each and every module in detail. Once you complete the course, not only will you bolster your resume with a digital marketing certification, but more importantly, you will be equipped with the skills to ace in the digital marketing world. 

Odell Dias

About Odell Dias

Odell Dias is a Digital Marketing Strategist with over 4 years of experience in the marketing field. He is also the Founder of Rightly Digital - Online Marketing Made Easy. A resource for digital marketing and online marketing strategies and campaign reviews

  • arpit khurana
    arpit khurana

    We offer the best digital marketing course in pune with job placements. Our online marketing courses are based on a learning by doing approach. Students at NSDM INDIA are trained to develop complete digital marketing campaign strategies from start to finish that involves conceiving, creating, promoting, executing and measuring the success of an online business.

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