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  5 Best Social Media Marketing Campaigns Which Will Inspire You

5 Best Social Media Marketing Campaigns Which Will Inspire You

 In Blog

Social media marketing is undoubtedly an integral part of any digital marketing strategy because it has so much potential.

In fact, according to Social Media Today, customers tend to spend more money (20-40 percent) on brands who engage directly with them on social media. It’s a no-brainer therefore, that social media marketing does in fact occupy a large portion of the digital marketing budget.

Why it’s so popular is quite simple: well, most of your customers are on social media for a big chunk of their day, so why not interact with them on a platform they use the most?

Many companies have invested heavily in creating and nurturing their social media presence, along with coming up with some pretty cool social media marketing campaigns, many of which turned out to be so cool, that they will forever be remembered.

Intrigued? Well, we’re going to take a look at some of the best social media marketing campaigns which I think every digital marketer can use as a source of inspiration.

 

#1 KFC Twitter Campaign

Kentucky Fried Chicken is a brand known for fiercely guarding the secret of the ingredients used to season their chicken. Many have tried to decode this over the years, but nobody could figure it out.

KFC’s social media marketing manager decided to have some fun. The brand’s Twitter account has approximately 1.31 million followers. However, it follows only 11 accounts: the five Spice Girls- Scary, Posh, Baby, Sporty and Ginger and 6 guys named Herb- Herb Scribner, Herb Waters, UC-Santa Clara head coach Herb Sendek, MMA referee Herb Dean, Los Angeles city council president Herb Wesson Jr and legendary jazz musician Herb Alpert.

 

But the code behind this was mysterious and Twitter users went crazy trying to crack it.

Finally, one Twitter user ‘Edge’ figured it out and tweeted about it. The 11 people the brand follows - the 5 Spice Girls and 6 guys named Herb translates to the ingredients the brand uses to season its chicken: 5 spices and 6 herbs.

This revelation lead to a tsunami of reactions. The tweet got about 1, 87,000 likes, 91,000 retweets and almost 2000 comments.

Long story short, KFC was suddenly in the limelight for this brilliant social media marketing campaign and got a lot of positive coverage.

Needless to say, a simple idea such as this can lead to a full-blown success.

#2 National Geographic’s ‘Your Shot’ Instagram Campaign

National Geographic’s Instagram is always bursting at the seams with amazing, jaw-dropping images of nature and the wild. To take it up a notch, the staff at Nat Geo began a community on Instagram with a sub-domain, called ‘natgeoyourshot’.

The campaign ‘Your Shot’ was open to photographers who were interested in signing-up and submitting their photos.

Once a week, the Your Shot editors would select 12 image entries and they would be featured on Nat Geo’s blog and other social media channels. What’s more, if they were good enough, they could go on an assignment with other Nat Geo experts. They could also comment on others’ work and curate photo narratives by following a certain theme.

You must be wondering what lead to the ultimate success of this campaign. Well, the whole point of a social media marketing campaign is to nurture customer engagement and this is exactly what the campaign achieved. It got photographers and others to share their pictures and it also got the rest of the audience to come together and create discussions about these images.

So you don’t necessarily have to spend a whole lot on social media. Even an idea which incorporates your audience’s involvement is good enough.  

 

#3 Apple’s #ShotOniPhone

Apple Inc. is famously known for its low-key marketing tactics and this one is no different. In fact, iPhones are known for their awesome image quality. So, when the time came to launch yet another iconic iPhone, Apple turned to the classic user generated content.

iPhone users simply had to click pictures with their iPhones and upload it, with the hashtag #ShotOniPhone. What was once simply a hashtag for a product launch, is now a standard hashtag used when any image is shared on Instagram using an iPhone.

Many mobile companies are vouching that their mobile phone has the best camera. That’s all fun and games, but when you get your customers involved with such proof of quality, now that’s a whole different ball game.

#4 Eggo - Stranger Things 2

When Netflix’s hit Stranger Things 2 dropped on Halloween last year, fans around the world went crazy. I mean, we all love that show. The kids are cute and the plot just keeps getting better (low-key tempted to binge on the show right now!).

Eggo is actually Eleven’s (the girl in the show) favorite thing to eat. So it was only fitting for the brand to step it up this time around. So, Eggo teamed up with Netflix and pulled off one of the best social media marketing campaigns we’ve seen. The main aim of the campaign was to create awareness of the show’s season 2 premiere.

So, Eggo went to town with this, by retweeting people with the frozen waffle boxes, dropping some sneak peeks into the show and also sharing some wicked waffle concoctions. So basically the brand cleverly tapped into the Stranger Things fandom’s love for Eggo by interacting with the fans and just having some fun.

Bottomline is, tap into the little things that your audience loves and use it to up your social media marketing game!

#5 Airbnb’s We Are Here Campaign

Oh Airbnb! How could we not include this one? The brand has a history of some pretty cool social media marketing campaigns, but this time, with the We Are Here campaign, they have really outdone themselves.

The We Are Here campaign essentially made use of the live video feature on Facebook and Airbnb shot videos of awesome things that tourists could potentially do at the destination. By doing this, customers looking to travel will not only get an insight into the place they want to visit, but also will get a good idea of the culture of the destination, even before arriving there.

Now that’s valuable content right there. And for all their efforts, Airbnb’s We Are Here campaign won a Shorty Award, after it garnered over 6.2 million views of the 6 live streams around the world, with Miami, Paris and Tokyo being the top viewed. Miami alone had over 2 million views.

Are you inspired to learn how to master the art of creating a brilliant social media marketing campaign? Then look no further. Here’s where you can get more information about it and you’re well on your way to awesomeness.

Beulah Pereira

About Beulah Pereira

Beulah Pereira is a Master of Marketing graduate from Curtin University, Australia. She has worked in several digital marketing agencies in Australia and is now part of the digital marketing team at SPICE. She also lectures at SPICE, and is the unit coordinator of Digital Marketing Certificate Course. Beulah is an active academic researcher, with one conference paper and three journal articles under-review in notable marketing journals.

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While cannabis enthusiasts are indifferent toward the idea of additional safety measures and regulations surrounding product provenance, this is an industry that would need all the help it can get. Regulators, businesses, and entrepreneurs should consider how blockchain technology could be the answer to the challenges faced by the cannabis industry. Blockchain Technology as the “New Internet” Before I start discussing the reasons as to why numerous cannabis firms are utilizing their own blockchain technology, it is only right that I talk a little more about what blockchain technology is and what it can do. A lot of people have been commenting on how blockchain is an “ingenious invention.” In fact, publicly traded companies, such as IBM, are now utilizing blockchain technology as a means to solve numerous issues. As its name suggests, blockchain is a chain of blocks. Blocks refer to digital information, which is then stored in a chain, also known as a public database. With that in mind, these blocks, which are digital pieces of data, have three parts: It stores the details concerning a transaction, which would involve the time, date, and dollar amount of the most recent purchase. It also stores the information concerning those participating in the transaction. However, instead of using a name, blockchain technology reads data through unique digital signatures. Lastly, blocks store data that makes each block unique. A code, which is referred to by many as a “hash,” is assigned to a block which will represent a particular transaction. The code of your previous purchase may look identical to your recent purchase; however, the blocks can easily tell each transaction apart by using the codes. When a block stores new information, that information is added to the blockchain. However, before a blockchain is formed, there are four things that must first happen: A transaction must first occur The transaction must be verified The transaction details must be stored in a block The block must be provided with a hash Why Cannabis Companies Are Embracing Blockchain Technology Similar to most supply chains, the cannabis industry can greatly benefit from the blockchain technology. The enhanced provenance that blockchains can provide brings about the peace of mind in both suppliers and customers. By utilizing blockchain technology, it would be easy to identify how marijuana was grown and by whom, who were the parties involved in every cannabis transaction, and that no link along the cannabis supply chain was involved in any illegal elements. Without further adieu, here are some of the reasons why cannabis companies are embracing blockchain technology. Processing of Payments The processing of payments is probably one of the struggles of the cannabis industry. Despite having the majority of the states in the US legalized either recreational or medical marijuana, the federal law still poses a number of restrictions as to how payment is accepted and stored by cannabis-based firms. Moreover, 300 out of 11,000 banks, in the United States of America allow cannabis business owners to open an account. Since cryptocurrencies and other digital currencies are unregulated and decentralized, this provides cannabis business owners the ability to accept secure and fast payments that are cashless. Since cannabis-based businesses are cash-only businesses, blockchain technology can greatly aid in the accounting processes of the business. With blockchain technology, owners of cannabis companies no longer have to sift through an infinite amount of financial statements. Blockchain technology will not only change how payments are accepted by the cannabis industry but also the entire operation of global commerce. Quality Assurance The production process of cannabis may touch on numerous businesses – from the farmers and growers to the authorized dispensaries, and from cannabis retailers to consumers. Nevertheless, the utilization of blockchain technology in the supply chain of cannabis businesses provides a complete picture of its end-to-end process; thus, ensuring quality assurance. Maintenance Stemming from the previous point, blockchain technology also allows the consumers, regulators, and business owners of cannabis products to pinpoint the inefficiencies in the cannabis end-to-end process. Remember, a supply chain that is supported by the blockchain’s flawless math has the potential to produce an improved overall customer experience. Standard of Transparency Paragon CEO Jessica Versteeg shares with Rolling Stone on how her cannabis startup is utilizing its very own cryptocurrency based on blockchain technology. For VerSteeg, it’s all about transparency in the cannabis space, considering the fact that this industry is facing unclear regulations across borders. The ledger used by the blockchain technology can either reduce or eliminate any trace of human-based complication because it is unchanging. Financial institutions and government agencies that are performing audits on cannabis-related transactions can utilize blockchain technology as a means to keep track of its legality. Limiting Over-Consumption There are still unclear parameters governing the use, sale, and purchase of cannabis in states that have legalized its production and consumption. While there isn’t much difference between the legality of marijuana among the various states, the laws governing cannabis production and consumption are still too difficult to enforce. This difficulty can actually lead to potential criminal networks. What’s worse is that tracing and identifying who is abiding by the regulations and who is going against it has become much more challenging. Needless to say, heavy-handed tactics are prohibited in the context of the legalization of cannabis, and a simple introduction of blockchain technology to monitor and track personal sales would represent a fair middle ground between the current lack of command and more unhandy strategies. There are two companies that use blockchain technology to solve this kind of issue. With IBM’s proposed solutions, there is an increased transparency on the legality of cannabis sales. In addition, BlockMedx is working on various ways in which blockchain can assist in combatting opioid abuse. Facilitating Taxation No matter where you buy it or how much you paid for it, you are always going to face a heavy tax when purchasing marijuana products; this was a huge part of the legalization pitch, after all. In fact, California reported over $2.7 billion wroth of cannabis derived tax. If one is to utilize blockchain ledger technology and that this would be mandated for dispensaries, there is a high chance that sales figures would become certain and stable. By extension, it would lead to accurate taxation and simpler audits for all of the parties involved. The best part is that the revenues from cannabis-related transactions are given back in larger amounts to the citizens of the states who have chosen to legalize marijuana. Again, IBM as one of the companies who proposed to the Canadian Government a particular blockchain solution for ensuring the effective and accurate tracking of cannabis so much so that it would lead to easier taxation. Nevertheless, the act of utilizing blockchain technology can also present a number of disadvantages and risks for the cannabis industry. In fact, a company by the name of Deloitte mentioned how blockchain risks are classified into three categories, which are as follows: Standard Risks Blockchain technology will open cannabis-based companies to various risks that are associated and are actually quite similar to that of the current business processes. This can be considered as a nuance for those who need to account for their transactions. Value Transfer Risks Blockchain technology allows the peer-to-peer transfer of value without any need for a primary intermediary. The value involved in this particular transfer could either be a piece of information, identity, or even assets. With that in mind, this new technological business model exposes the transactions and any interaction made between two parties. As a result, it opens them to new risks that central intermediaries used to manage. Smart Contract Risks When it comes to smart contract risks, these have the potential to encode complex financial, legal, and business arrangements on the blockchain system. Furthermore, it could also result in a higher level of risk associated with the act of mapping these transactions from the physical to the digital structure. Final Thoughts on CBD and Cryptocurrency intersection It is without a doubt that blockchain technology has the ability to transform any business process. It can do so by disintermediating the business’ processes and central entities, improving any of its efficiencies, and allowing the creation of an immutable audit on transactions. According to what has been explained about blockchain technology, and what has been shared regarding the current state of the cannabis industry in the United States of America, it is clear that this industry can benefit from using this developing technology as a means to track and monitor its end-to-end process without ever neglecting marijuana laws. With that in mind, here are my final thoughts on the utilization of blockchain technology by businesses in the cannabis industry: One thing is for sure, blockchain technology brings about an impact in various industries only because companies are choosing to embrace its system. Basically, blockchain technology can assist in the seed-to-sale monitoring and tracking of the cannabis industry. The states that have legalized the use of either recreational or medical marijuana make use of scanning and tracking procedures so that they can monitor the journey of every cannabis product until it reaches the end-user. Nevertheless, the full farm-to-table life cycle is quite difficult to track. This is where the blockchain technology comes in. It can easily fix this particular issue that the cannabis industry is facing. With the used of codes and labels that blockchains bring to the table, all of the information concerning cannabis-related transactions can easily be traced, stored, archived, and searched. More and more companies are now turning to blockchain technology for a more decentralized, secured, and transparent data ledger. With that in mind, I can vouch for having at least a blockchain developer be part of your team. By welcoming blockchain into your business, much like what cannabis companies are doing now, you are allowing easy verification without having the need to be dependent on third-parties.

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