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19 Mar
This is the Most Interesting Module in the BMM Course for Women

In Blog

Marketing has been defined in various ways by different experts in the field. A definition that all marketing classes include is given by Philip Kotler, where he said that ‘’the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.’’ To put this in layman’s terms, marketing involves research of the market, creating an outcome to appeal to the customers (the product) and maintaining customer relations. In the BMM Course for Women, we had the opportunity to experience the world of marketing, first hand.

              The subject is full of practical concepts, which generally many institutions disagree with. In an education system where memorizing the concepts is more important than learning them, it’s pretty understandable. With a two-month long experience and getting a hands-on experience of the subject at an amateur level, I believe marketing is definitely an applied course. The assessment has not just taught our batch in the BMM Course for Women, how to execute a target market analysis, but also provided us with a professional practice.

              The assessment started with our faculty giving us a head-start through introductory lectures about core concepts. This was done only to help us have an insight of how to work out our plan. Assigned industries were namely consumables, jewelry, luxury apparel, banking, hospitality, education, travel agency and technology. Although industries were allotted to us, we were liberal to select the brands of our choice and our plan of action. There was enough creative freedom for us to express our brands better during the final presentation.

              One of the in-house faculty in the BMM Course for Women, Beulah Pereira, helped us throughout the process to make sure the presentations would go smoothly. And yes, they did. Starting with the various analysis such as industry, brand, S.W.O.T., PESTLE and competitor, helped us better understand the brands, the way they work and their marketing strategies. It was almost like a walkthrough into starting the second section of the assessment, which was when we had to let our creativity and innovations flow. This was the part where there was not a right or a wrong report, a group just had to do better than the other groups. Since there were deadlines and a mock presentation, the groups had an idea of how professionally the final presentation would be done. The deadlines drove a motivation in groups to do better. There was also ranking involved for every deadline, so groups could know their progress and also, get another source of determination.

              Some of the groups even conducted surveys to understand their target market better. The survey also helped understand why the particular innovation was a need. The demographics and psychographics followed shortly, which meant segmentation. At the time, it felt like a heavy term but is not. To put simply, it means answering the ‘w’ questions about your target market. Targeting and Segmentation were not even as difficult as everyone had thought it to be, while the marketing mix and positioning was a challenging task. Positioning had no right path, as long as it spread the marketing message that the group was aiming for.

              Marketing mix was one of the most amusing part of the entire assessment, according to my personal opinion. The group had to describe and design the product, calculate the costing, decide how the product would reach the customer and finally, promoting it. There was so much freedom in this section, we could select the billboards and channels of our choice. Positioning was defined by the marketing mix. The elements that the group would mention in the mix had to be incorporated within the positioning.

              On the day of the final presentation, every group did really well. It takes immense effort and patience to pull off such a project for two months. With a team that one is not sure will co-operate or not, was a completely separate concern. Since every group has a different industry, each group was unique in its own way. They expressed themselves through the translucent channel of brand marketing. It was a collection of different perceptions and opinions presented in systematic manner. One of the best team managers, Delicia Dsouza, precisely of the technology industry, said, ‘‘The assessment was challenging and there were ups & downs within, but in the end with the help of each teammate’s efforts, it went well; while there was healthy competition within groups.”

              The assessment taught the BMM Course for Women Batch of 2018-21 some really professional lessons of working in a team, co-operating with one another and in the end, putting aside all the disparities to present very well. Some people got a clearer view of whether marketing is their cup of tea or there’s more subjects to explore in Bachelors of Mass Media in the coming semesters. All in all, as rightly said by the team manager of jewelry in this assessment, Zeba Shaikh,

“No other way could have been better to learn Marketing”

 

Ready to challenge yourself with interesting projects and assignements? Then, the BMM Course for Women maybe for you. Hop onto our website and have a look at the other modules, or simply drop us a line at info@stpaulsice.com

 

)…

4 Mar
Sneak Peek on What It Takes to be a Broadcast Journalist

In Blog

This is an interesting look at what it takes to be a broadcast journalist out in the field, covering people's movements - and NO modcons anywhere. You need to be tough, adaptable and fiercely committed to the job. Otherwise, find something else to do. BTW, the writer is an alumnus and she is currently with Mirror Now as. Senior correspondent. This article was originally posted on Mirror Now

Behind the scenes – A peek into the lives of protesting farmers

In the process of delivering news and reporting the woes of the masses, there are often times that the individual’s story is lost in transition for the want of addressing the issue that haunts thousands.

It is a well-known fact that in films, a lot happens behind the scenes that doesn't make it to the screen. The same is the case with TV news. In the process of delivering news and reporting the woes of the masses, there are often times that the individual’s story is lost in transition for the want of addressing the issue that haunts thousands.

On February 20, 2019, a sea of 15,000 tribal farmers from all over Maharashtra started a long march from Nashik to Mumbai. They had done a similar march in 2018 to make the government aware of their hardships. 

The protest was reported extensively. The key issues, demands of the farmers, their deplorable condition was highlighted across media. However, there were quite a few stories that could not find time on screen.

As my cameraperson Uday and I were there with the farmers for two days, we got a chance to take a closer look into their lives. 

It started on the morning of February 20, from a place called Dindori, 28 kilometres from Nashik. The farmers from nearby areas started gathering to walk to Nashik and join the long march. We started speaking to the farmers and tried to capture some moments. When I was taking some pictures, an old tribal farmer asked me to click him. He gave me clear instructions that it should be a ‘good picture’ and he should look ‘happy’.

His words were simple and hard-hitting, “I want to show the government that we farmers smile even in the worst situations.”

Being an average photographer, I had to click 5-6 pictures, and having exacting standards, it was only the sixth picture which according to him, was OK.

We went to Nashik from Dindori with the farmers. On the next morning, the long march started and we also started walking with them. After walking for six hours, the farmers stopped at Rajur Bahula for lunch. As we were continuously reporting, the farmers made sure we were hydrated as it was a hot afternoon. They only had one thing to say 'tey aaple waaste kartey.'

Meanwhile, the farmers' leaders were in a meeting with the representatives of the Maharashtra government. It was taking hours and we all were waiting on the same ground. 

There were no arrangements for makeshift toilets. Once it became dark, my bladder was not ready to cooperate with me anymore. I asked the women farmers about how they were managing. They told me that they had to answer nature’s calls in the open. I was not shocked to hear that. 

I don't know why, but somehow the people (read MEN) of our country are convinced that women don't need to pee. And even if they want to, they definitely don't need washrooms!

Ranjana, Ittha Bai and two more women came to my rescue. They took me near some bushes and told me to get on with my business. I couldn't, as there were people around. Ranjana assured me no one would look, but my bladder wouldn't cooperate. Then those wonderful, generous, big-hearted women used the pallus of their sarees and made a semi-circle behind me. I was never in a funnier situation before this, and trust me, I have been in many of them. Four women witnessing the process, whatever happened to privacy!

Anyway, I finished as quickly as possible. But I laughed really hard once I was done. And marvelled at how women (especially rural women) in this country have to compromise their privacy on a daily basis. I couldn't thank the women enough. After their kind act, they also posed for me, happily.

After a couple of hours, my stomach started begging for food. The story was developing and we did not have anything to eat. Once again, the farmers came to our rescue. They did what they are doing since centuries, they fed us.

The farmers were sitting in groups and eating peacefully. We sat with them and started eating.

The way people were sitting, the way the food was served, the way people were eating… it all was in a beautiful rhythm. Sunita came and sat next to me. She told me that she came to give me company while I was eating. She told me that she saw me clicking pictures and wanted to see them. After that, she asked me to click her picture. I was more than happy to do as requested. Her simplicity was so unadulterated.

At midnight, the march was called off as the government agreed to fulfil the demands of the farmers. While leaving the grounds, we also clicked our heroes in uniform, the cops who walked with the farmers and were with them on that tiring and never-ending day. 

After our last live, walkthrough and PTC, our work was over but the cops were still there and they had to be on the duty until all the farmers left the ground safely.

The views expressed by the author are personal and do not in any way represent those of Times Network.

)…

8 Mar
Why You Should Pursue the B.Voc in Graphics and Multimedia Course at SPICE

In Blog

Often find yourself fiddling around with design software and thinking of making it your career path? Well, you’re in the right place.

St Pauls Institute of Communication Education offers the Bachelor of Vocational Education (Graphics and Multimedia) (B.Voc Graphics and Multimedia) course for a few years now, and is affiliated to TATA Institute of Social Sciences (SVE).

The course extends over a period of 3 years. Each year, consists of two semesters. Not required . But in a course like this, you will learn almost everything about graphic designing,animation, 3D modelling and alot more  from the theory to the practical.

We’re going to break down a few important things in the B. Voc in Graphics and Multimedia course that would excite almost anyone who aspires to get into the field of Graphics and Multimedia. .

Here we go.

Internships Every Semester

This is unique to St Pauls Institute of Communication Education, Mumbai. After the semester is over, students then have to complete 360 hours of internship.

For the first semester, students intern within the institute itself. The internship runs for approximately 2 months on campus. Each day, students are given tasks to complete. These tasks include designing creatives as part of campaigns for the institute, designing creatives for social media and even creating posters, banners and logos for the institute’s media festival, Mediathon. While the students do intern within the institute, we also keep the option open to provide internships externally as well for those who would like to explore options in the first semester itself.

Through these internships, students get extensive experience in designing creatives on-the-go and to get a peek into what work life is really like.

Here are some examples of what our current F.Y.B.Voc students designed during their internship in the first semester. Pretty cool, right?

graaphics and multimedia course

Further, by keeping up with numerous deadlines, the B. Voc in Graphics and Multimedia students garner good time-management skills, which is something that’s very important at any workplace.

After the first semester, SPICE provides internships to the students out in the industry. Since the institute is known for its bespoke industry connections, our students often benefit from this.

Internships not only gives them  first-hand experience with working in a company, but it also facilitates in helping students make their own connections, which could possibly lead to permanent placements later.

Professional Image Editing

Before 3D Modelling and Animation even came into the picture, there was the good old-fashioned image editing. This still remains at the very heart of every graphic design course and the B. Voc in Graphics and Multimedia degree at SPICE is no exception.

What’s more, you won’t only be listening to long lectures, there’s also extensive practicals in class, that will help you get the hang of using image editing softwares. If you design some awesome creatives, you can even use it in your portfolio.

Some of the softwares that you will be using for professional image editing are those that are used extensively in the industry:

Learn from experienced faculty on all the nuances and shortcuts of using softwares like these and you’re well on your way to designing top-notch creatives that will give you the edge over your competition.

Video editing software

If you’re looking to work in a film production house or simply learn to edit your own videos, then this course has got you covered. Some of the modules in the B. Voc in Graphics and Multimedia course at SPICE is curated specifically for learning the tools of the trade when it comes to video editing.

For this, you will learn how to use Adobe Premiere Pro, the number one video editing software which is used extensively in media houses and film production companies.

And that’s not all. The cherry on the proverbial cake is that there are supporting modules that will help you create scripts, shoot the video and lastly, edit it. So, at the end of it all, you will be fully equipped to script, film and edit videos. And in this day and age, to have an edge over the rest, it is important to know all aspect of video production, from start to finish.

Besides Adobe Premiere Pro, you will also learn to use Adobe After Effects. This is a software that is often used to add additional effects to videos, during the post-production phase.

So for video editing, you will these softwares extensively:

Animation

Ever wondered how those cartoon characters are created? Well, those are actually motion graphics.

Creating motion graphics aka. Animations is one the most desired skill sets in the media industry . Besides image and video editing, it is also necessary for graphic design students to learn the nuances of creating animated characters.

There will be assignments where you will have to use your knowledge of creating animated graphics, as well.

For this, you will learn to use Adobe After Effects and learn the ins and outs of this software to become a professional animated graphic designer.

For creating animations, this is the software you will use:

3D Modelling

Anyone interested in graphic design knows how relevant 3D Modelling is. This art has become increasingly popular over the years and it’s almost impossible to make amazing movies like The Hobbit: The Desolation of Smaug. True, it was Benedict Cumberbatch’s character and all, but… okay, I’m digressing, but you get the point.

Now the process of developing this brilliant mathematical representation of any surface of an object in to three dimensions is something you will learn in the B. Voc in Graphics and Multimedia course at SPICE.

Master the basics of 3D Modelling software and you’re set to work anywhere.

The software you will learn for 3D Modelling is:

  • 3D Max

To Wrap It Up

Needless to say, there is huge scope in the graphic and multimedia industry. But, one sure-shot way of entering this industry, having a competitive advantage is by doing the B.Voc in Graphics and Multimedia course at SPICE.

The reason is obvious: you’ll have theoretical and practical knowledge. With massive exposure through internships, you will be job-ready.

So, if you want to know more, go visit our website here or give us a call on +91-22-26435709. We can’t wait to hear from you.

)…

14 Feb
How BMM can Empower Women

In Blog

Mass Media is defined as a medium of communication targeting a larger audience with its expanding horizon of career opportunities. The varied arena of the field impacts positively by spreading knowledge, shaping public relations and expressing one’s viewpoints on any particular subject.

The media platforms are as distinct, as they are significant. Beginning with only announcing news vocally, to now tweeting about the incidents 24/7, media has definitely come a long way. To study it is as difficult as understanding it’s significance. The Bachelor of Mass Media (BMM) course is one of the most versatile courses that offer journalism, advertising, marketing, public relations, and political sciences, among other fields.

While the course enjoys the interest of youngsters over the years, some colleges are offering this course exclusively for women. Ever wondered the impact that may have on women? For years, we’ve been searching for answers on what empowers women. A BMM course offered exclusively to women could have some role to play in it.   

More than 50 years ago, when citizens of India counted days till their last breath in the fear of standing up to the Britishers, our leaders emerged with the press to provoke outrage throughout the masses. This is one of the many precise examples of how significant empowering the masses can be, in impacting every soul and mind. It requires critical thinking and a sense of understanding that proves its way ahead of time.

For years, the issue of gender bias has been a matter of contention in India. However, the undeniable scenario going on for centuries now is the injustice suffered by women. Women have been denied education and freedom. They have survived through violence, slavery and abandonment. The condition of women in the media is no different. It is therefore important to find out whether courses like Bachelor of Mass Media (BMM), could act as agents in bringing about a change, at least in the media industry.

bmm course for media pink journalism

Women are often not given a chance to report on important stories and articles, limiting them to ‘pink’ and ‘soft’ topics such as fashion and lifestyle. While in the entertainment media objectification of women continues. Even with a slight shift in the social aspect globally and progressive thinking, the third world and smaller countries tend to still undergo these issues a lot.

While India has seen a shift in its societal thinking, it still has a long way to go to achieve a non-gender biased state. Media has proved critical in bringing this change within the diverse country for its own good. The struggle has definitely made women globally understand their fundamental rights. The path has been paved by lesser known leaders, namely Simone de Beauvoir, a French philosopher and writer who criticized the patriarchy and the idea of women belonging to passive roles. She brought in the concept of modern feminism, which is equal rights for equal opportunities. All she had to do was pen down her thoughts that have been carried and followed around by generations now.

As rightly said by the Cosmopolitan editor-in-chief Joanna Coles, “The really shocking thing is how few female leaders there are still, and that’s what we need to be working on.” 

From women like Simone to Oprah to Malala, there is one thing in common, and that is the fury amongst themselves to fight for justice and equality. To educate every suffering women, trapped in households or refused fair share that they are worth more than what they are accustomed to right now. This will only happen till women keep speaking up and demand a change which should happen collectively.

Women now have various opportunities and platforms to put forward their thoughts freely. There has been a slow, yet tremendous increase in the percentage of women working in different fields.

Specifically, media is a field for anyone to become outspoken and that is exactly what the BMM course offers. Throughout the course of three years, a student has the ability to think critically and use the right words to frame their thoughts perfectly.

Even though one decides to opt for Journalism or Advertising, they still have a profound basic knowledge of the other subjects as well. BMM is one of the most interesting courses because not only is it academic but also very practical. There are barely any institutions offering mass media courses, centred entirely on women.

In the institutions that do, it brings about the unity amongst the class as a whole. The BMM course for women is provided in very few institutions, but such opportunities do provide women from different backgrounds with confidence and self-love.

Each woman studying this course deeply does have an ambition of helping in the feminism struggle on graduating by not blindly following the concept but by understanding the core idea of it. This makes the experience a lot easier by surrounding oneself with like-minded individuals, who will lift and support when in need.

IISuperwomanII

Along with the help of great mentors and supportive women, your hard work is prone to bear fruits. An idea of ‘Girl Love’ that has been spread globally by influencer Lilly Singh, famously known by her YouTube name as iiSuperwomanii. She believes in girls supporting girls and has been conveying this to her followers and viewers for years now.

Women who take up leading positions set the standards for respect. In an article in the News Laundry, Pallavi Pundir, a former reporter at The Indian Express said, “Women who lead, makes things easier for other women."

Despite the fact that women are joining the media, they still struggle to reach the highest positions, mainly due to male dominance, family restrictions, and lack of facilities, security and inflexible working hours. Women looking for a career in media are usually discouraged, moreover, there is no fair share.

 Since entering the BMM course is vigorous with heated competition requiring dedication and time, women at senior positions are forced to back out due to family commitments. This has to change starting from the foundation to the higher ranks. Some degree colleges have turned tables by keeping the BMM course for women.

 Institutions like Sophia College, St. Pauls Institute of Communication Education and SNDT College, that solely offer mass media courses for women, is a great start that is encouraging and being supportive to women to enter this industry. The doors open for women from stern backgrounds who get the opportunity to enter the BMM course without any restrictions

Agreed, women have a long journey towards complete victory, but it cannot be done without powerful women leaders. Instead, let us all be the leaders of tomorrow for young girls with dreams that can become reality. To make a safe haven for them, so they are not forced to quit.

To make every industry equally dominant. Patriarchy in media will keep continuing and thus, there is a need to not normalize the issue. When women are leading and portrayed well as they deserve to be, that will be the moment every woman will finally put her guards down in the victory of a battle that felt never-ending.

)…

31 Dec
6 Reasons Why You Should Do the Digital Marketing Certificate Course

In Blog

Digital Marketing is a hot industry. While some career paths start out with a bang and eventually slow down, the Digital Marketing industry just continues to grow, and it seems like it's only going to continue to explode in the year 2019. 

In fact, according to a joint study conducted by Assocham-Resurgent, over 120 million Indian consumers were expected to shop online in the year 2018. 

This is a clear indication that the demand for skilled digital marketers in India is only set to rise. 

Now in order to ensure that this need is fulfilled, we have created the ultimate digital marketing certification course after consulting with industry experts, digital marketers, business owners and entrepreneurs. 

In order to be a successful online marketer, there are some key skills that you would need to possess to make an impact on your brand, company or business. The digital marketing certificate course will train you in those core skills and more. Here are 6 things that you will learn after completing the course: 

Understanding your Target Audience 

 In order to make sure your brands' message reaches the right person, you need to understand who your target audience is, what are their interests, where do they shop, what are their likes and dislikes and where and how do they spend most of their time online.

The course will help you create buyer personas so that you're able to understand consumer behaviour and the buyer journey. Once you create the ideal buyer persona, you will then be in a better position to create the perfect advertising campaign to attract customers. 

Effective Branding Strategies

A good digital marketer needs to know how to position his company's core message to its customers effectively. This is where branding comes into play. 

You will learn the principles and fundamentals of branding. Importance of brand positioning, how to leverage your brand effectively, and various brand strategies and case studies. 

Search Engine Optimisation

Search Engine Optimisation (SEO) stands for the method of increasing the quality and quantity of traffic to your website organically (Free) without any form of paid advertising. 

Search engines such as Google, Yahoo and Bing have primary search results that they consider relevant. SEO comprises of the steps and strategies involved to increase the ranking of your own website so that it appears on the top results of the search engines. 

SEO in itself is a vast module. You will be taught the following as part of the digital marketing course

1.) What is SEO?

2.) Introduction to SERP 

3.) What are search engines?

4.) How search engines work

5.) Major functions of a search engine

6.) What are keywords?

7.) Different types of keywords

8.) Google keyword planner tool

9.) Keywords research process

10.) Understanding keywords mix

11.) Google Operator: So that you can find anything on the web

12.) On page optimization

13.) Off Page optimization

14.) Local SEO

15.) Top tools for SEO

16.) Monitoring SEO process

17.) Preparing SEO reports

18.) How to create SEO Strategy for your business

19.) What is link juice?

20.) Importance of domain and page authority

21.) How to optimize exact keywords for your business

22.) What is Google Panda Algorithm?

23.) What is Google Penguin?

24.) What is Google EMD Update?

25.) How to save your site from Google Panda, Penguin and EMD Update

26.) How to recover your site from Panda, Penguin and EMD

27.) Practical element: Write on-site content, optimise it

Content Marketing

Content marketing is a strategic marketing approach which involves creating high quality, valuable content in the form of blog articles, videos, infographics etc consistently with the aim of attracting a specific target audience that eventually converts into customers. 

Some of the aspects of content marketing that will be taught to you in the course are as follows: 

1.) What is Blogging 

2.) How a Blog works for Business

3.) Blog, Popular Blog Platforms and Settings- An Introduction 

4.) Blogging & Blogger  ( We will use Blogger & Wordpress as Demo) 

5.) Glimpses on Contemporary Blogging

6.) Creating Great Blog Content 

7.) Vlogging vs. Blogging

8.) How to promote a Blog

9.) Blogger Network

10.) Use of Blog in Digital Marketing Context

11.) Blogging for Specific domain: Business, Social Sector, etc

12.) Blogging strategy for business

13.) Practical element: Content writing workshop

Paid Advertising

Paid advertising also known as Search Engine Marketing (SEM) is the process of paying companies such as Google, Yahoo, Bing or website owners to show your ads on the search results or website.

You will be charged every time someone clicks or views your ad rather than earning it organically or naturally. 

Paid Marketing is an important aspect of digital marketing and is a quick way of acquiring customers. While SEO takes time to rank your website on the top of search results, with the help of paid marketing, you can get your site to the top for a budget quickly. 

Here is what you will learn in the paid marketing module: 

1.) Google AdWords Fundamentals

2.) Creating Effective Campaigns

3.) Writing Powerful Ad Copy

4.) Targeting and Bidding Strategies

5.) Keyword Optimization

6.) Ad Extensions

7.) Display and Remarketing Ads

8.) Conversion Tracking

9.) Practical element: AdWords workshop

Social Media Marketing

Social Media Marketing (SMM) is the process of utilizing social media platforms to share content and engage with customers with the goal of increasing brand awareness and broaden customer reach. 

Social Media is a crucial part of Digital Marketing. As part of the digital marketing certificate course, you will learn the following:

1.) Introduction to Social Media Marketing

2.) Selecting the right Social Media Channel

3.) Social Bookmarking and Web 2.0

4.) Social Media Strategy

5.) Paid Marketing on Social Media

6.) Social Media Automation

7.) Social Listening

8.) Practical element: Creating an SMM plan; getting familiar with Facebook AdsManager

Bonus Reason 

Now while I have listed 6 reasons to pursue the digital marketing certificate course, digital marketing is a lot more than just these 6 modules. 

There is Email Marketing, Mobile Marketing, Influencer Marketing, Understanding Website Analytics, setting up and managing e-commerce websites and so much more.

Digital Marketing Certificate Course

However, the course covers each and every module in detail. Once you complete the course, not only will you bolster your resume with a digital marketing certification, but more importantly, you will be equipped with the skills to ace in the digital marketing world. 

)…

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