It was during my final Marketing Communications presentation that I learnt probably one of the most important lessons in my career.
Public relations is a term that’s often misunderstood in India. The uninitiated believe that public relations is a marketing or sales function. That it involves interacting with the public to sell or promote a product.
This definition isn’t entirely incorrect but doesn’t really convey the full meaning of the term. Public relations stands somewhere between the fine line of sales and marketing to people and internal affairs of the company. It has several other purposes as well.