The term “Digital Marketing” was an unknown term five years back. But in recent times, it has not only become a frequently used term but one cannot deny its existence. With the increase in the number of users having access to the internet, companies are now looking at the digital space to market their products. Digital Marketing in itself has numerous advantages because it not only gives you more control over your target audience but it is also happens to be cost effective in comparison to traditional forms of advertising and marketing.
The reality of the situation is that not many institutes in India offer Advanced courses on Digital Marketing and this leaves the average knowledge seeker to fend for him or herself with the use of Online resources and basic textbook reading. While this is fine for a start, it is in reality equivalent to a baby crawling on the road. With technology drastically changing, the ideal digital guru has to be well-versed with multiple aspects of digital marketing. Keeping this in mind ST Pauls Institute of Communications Education in collaboration with the Tata Institute of Social Sciences’ School of Vocational Education (TISS SVE) has launched an advanced certificate course in Digital Marketing.
Here are what some of the industry giants have to say about the scope of digital marketing in India :
According to Manipal Global Education Services executive president V Sivaramakrishnan, we can expect approximately 1.5 lakh jobs in the digital marketing space by 2016 in India. With almost every brand- big and small, creating a marketing strategy for their products, the demand for skilled digital marketers is quite high compared to the actual number of people available.
MeraJob India CEO Pallav Sinha said, India is also becoming a potential outsourcing hub for digital marketing services, with many entities taking up projects from clients in the United States, Canada and the United Kingdom.
Unison International MD Udit Mittal said the requirement for more skilled and efficient digital marketing professionals is rising at an exponential level.
Lighthouse Partners managing partner Rajiv Burman said the digital space offers opportunities to professionals working in marketing departments of corporates as well as fresh graduates.
Randstad India estimates, digital marketing professionals to get a starting salary in the range of Rs 4.5-5.5 lakh.
The scope of Digital Marketing in India looks extremely promising and while traditional forms of marketing may not completely disappear, the use of both online and offline marketing, would be the preferred weapon of choice for companies and organisations to make an impact and achieve their business goals.