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  5 Best Social Media Marketing Campaigns Which Will Inspire You

5 Best Social Media Marketing Campaigns Which Will Inspire You

 In Blog

Social media marketing is undoubtedly an integral part of any digital marketing strategy because it has so much potential.

In fact, according to Social Media Today, customers tend to spend more money (20-40 percent) on brands who engage directly with them on social media. It’s a no-brainer therefore, that social media marketing does in fact occupy a large portion of the digital marketing budget.

Why it’s so popular is quite simple: well, most of your customers are on social media for a big chunk of their day, so why not interact with them on a platform they use the most?

Many companies have invested heavily in creating and nurturing their social media presence, along with coming up with some pretty cool social media marketing campaigns, many of which turned out to be so cool, that they will forever be remembered.

Intrigued? Well, we’re going to take a look at some of the best social media marketing campaigns which I think every digital marketer can use as a source of inspiration.

 

#1 KFC Twitter Campaign

Kentucky Fried Chicken is a brand known for fiercely guarding the secret of the ingredients used to season their chicken. Many have tried to decode this over the years, but nobody could figure it out.

KFC’s social media marketing manager decided to have some fun. The brand’s Twitter account has approximately 1.31 million followers. However, it follows only 11 accounts: the five Spice Girls- Scary, Posh, Baby, Sporty and Ginger and 6 guys named Herb- Herb Scribner, Herb Waters, UC-Santa Clara head coach Herb Sendek, MMA referee Herb Dean, Los Angeles city council president Herb Wesson Jr and legendary jazz musician Herb Alpert.

 

But the code behind this was mysterious and Twitter users went crazy trying to crack it.

Finally, one Twitter user ‘Edge’ figured it out and tweeted about it. The 11 people the brand follows - the 5 Spice Girls and 6 guys named Herb translates to the ingredients the brand uses to season its chicken: 5 spices and 6 herbs.

This revelation lead to a tsunami of reactions. The tweet got about 1, 87,000 likes, 91,000 retweets and almost 2000 comments.

Long story short, KFC was suddenly in the limelight for this brilliant social media marketing campaign and got a lot of positive coverage.

Needless to say, a simple idea such as this can lead to a full-blown success.

#2 National Geographic’s ‘Your Shot’ Instagram Campaign

National Geographic’s Instagram is always bursting at the seams with amazing, jaw-dropping images of nature and the wild. To take it up a notch, the staff at Nat Geo began a community on Instagram with a sub-domain, called ‘natgeoyourshot’.

The campaign ‘Your Shot’ was open to photographers who were interested in signing-up and submitting their photos.

Once a week, the Your Shot editors would select 12 image entries and they would be featured on Nat Geo’s blog and other social media channels. What’s more, if they were good enough, they could go on an assignment with other Nat Geo experts. They could also comment on others’ work and curate photo narratives by following a certain theme.

You must be wondering what lead to the ultimate success of this campaign. Well, the whole point of a social media marketing campaign is to nurture customer engagement and this is exactly what the campaign achieved. It got photographers and others to share their pictures and it also got the rest of the audience to come together and create discussions about these images.

So you don’t necessarily have to spend a whole lot on social media. Even an idea which incorporates your audience’s involvement is good enough.  

 

#3 Apple’s #ShotOniPhone

Apple Inc. is famously known for its low-key marketing tactics and this one is no different. In fact, iPhones are known for their awesome image quality. So, when the time came to launch yet another iconic iPhone, Apple turned to the classic user generated content.

iPhone users simply had to click pictures with their iPhones and upload it, with the hashtag #ShotOniPhone. What was once simply a hashtag for a product launch, is now a standard hashtag used when any image is shared on Instagram using an iPhone.

Many mobile companies are vouching that their mobile phone has the best camera. That’s all fun and games, but when you get your customers involved with such proof of quality, now that’s a whole different ball game.

#4 Eggo - Stranger Things 2

When Netflix’s hit Stranger Things 2 dropped on Halloween last year, fans around the world went crazy. I mean, we all love that show. The kids are cute and the plot just keeps getting better (low-key tempted to binge on the show right now!).

Eggo is actually Eleven’s (the girl in the show) favorite thing to eat. So it was only fitting for the brand to step it up this time around. So, Eggo teamed up with Netflix and pulled off one of the best social media marketing campaigns we’ve seen. The main aim of the campaign was to create awareness of the show’s season 2 premiere.

So, Eggo went to town with this, by retweeting people with the frozen waffle boxes, dropping some sneak peeks into the show and also sharing some wicked waffle concoctions. So basically the brand cleverly tapped into the Stranger Things fandom’s love for Eggo by interacting with the fans and just having some fun.

Bottomline is, tap into the little things that your audience loves and use it to up your social media marketing game!

#5 Airbnb’s We Are Here Campaign

Oh Airbnb! How could we not include this one? The brand has a history of some pretty cool social media marketing campaigns, but this time, with the We Are Here campaign, they have really outdone themselves.

The We Are Here campaign essentially made use of the live video feature on Facebook and Airbnb shot videos of awesome things that tourists could potentially do at the destination. By doing this, customers looking to travel will not only get an insight into the place they want to visit, but also will get a good idea of the culture of the destination, even before arriving there.

Now that’s valuable content right there. And for all their efforts, Airbnb’s We Are Here campaign won a Shorty Award, after it garnered over 6.2 million views of the 6 live streams around the world, with Miami, Paris and Tokyo being the top viewed. Miami alone had over 2 million views.

Are you inspired to learn how to master the art of creating a brilliant social media marketing campaign? Then look no further. Here’s where you can get more information about it and you’re well on your way to awesomeness.

Beulah Pereira

About Beulah Pereira

Beulah Pereira is a Master of Marketing graduate from Curtin University, Australia. She has worked in several digital marketing agencies in Australia and is now part of the digital marketing team at SPICE. She also lectures at SPICE, and is the unit coordinator of Digital Marketing Certificate Course. Beulah is an active academic researcher, with one conference paper and three journal articles under-review in notable marketing journals.

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