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7 Nov
5 Best Social Media Marketing Campaigns Which Will Inspire You

In Blog

Social media marketing is undoubtedly an integral part of any digital marketing strategy because it has so much potential.

In fact, according to Social Media Today, customers tend to spend more money (20-40 percent) on brands who engage directly with them on social media. It’s a no-brainer therefore, that social media marketing does in fact occupy a large portion of the digital marketing budget.

Why it’s so popular is quite simple: well, most of your customers are on social media for a big chunk of their day, so why not interact with them on a platform they use the most?

Many companies have invested heavily in creating and nurturing their social media presence, along with coming up with some pretty cool social media marketing campaigns, many of which turned out to be so cool, that they will forever be remembered.

Intrigued? Well, we’re going to take a look at some of the best social media marketing campaigns which I think every digital marketer can use as a source of inspiration.

 

#1 KFC Twitter Campaign

Kentucky Fried Chicken is a brand known for fiercely guarding the secret of the ingredients used to season their chicken. Many have tried to decode this over the years, but nobody could figure it out.

KFC’s social media marketing manager decided to have some fun. The brand’s Twitter account has approximately 1.31 million followers. However, it follows only 11 accounts: the five Spice Girls- Scary, Posh, Baby, Sporty and Ginger and 6 guys named Herb- Herb Scribner, Herb Waters, UC-Santa Clara head coach Herb Sendek, MMA referee Herb Dean, Los Angeles city council president Herb Wesson Jr and legendary jazz musician Herb Alpert.

 

But the code behind this was mysterious and Twitter users went crazy trying to crack it.

Finally, one Twitter user ‘Edge’ figured it out and tweeted about it. The 11 people the brand follows - the 5 Spice Girls and 6 guys named Herb translates to the ingredients the brand uses to season its chicken: 5 spices and 6 herbs.

This revelation lead to a tsunami of reactions. The tweet got about 1, 87,000 likes, 91,000 retweets and almost 2000 comments.

Long story short, KFC was suddenly in the limelight for this brilliant social media marketing campaign and got a lot of positive coverage.

Needless to say, a simple idea such as this can lead to a full-blown success.

#2 National Geographic’s ‘Your Shot’ Instagram Campaign

National Geographic’s Instagram is always bursting at the seams with amazing, jaw-dropping images of nature and the wild. To take it up a notch, the staff at Nat Geo began a community on Instagram with a sub-domain, called ‘natgeoyourshot’.

The campaign ‘Your Shot’ was open to photographers who were interested in signing-up and submitting their photos.

Once a week, the Your Shot editors would select 12 image entries and they would be featured on Nat Geo’s blog and other social media channels. What’s more, if they were good enough, they could go on an assignment with other Nat Geo experts. They could also comment on others’ work and curate photo narratives by following a certain theme.

You must be wondering what lead to the ultimate success of this campaign. Well, the whole point of a social media marketing campaign is to nurture customer engagement and this is exactly what the campaign achieved. It got photographers and others to share their pictures and it also got the rest of the audience to come together and create discussions about these images.

So you don’t necessarily have to spend a whole lot on social media. Even an idea which incorporates your audience’s involvement is good enough.  

 

#3 Apple’s #ShotOniPhone

Apple Inc. is famously known for its low-key marketing tactics and this one is no different. In fact, iPhones are known for their awesome image quality. So, when the time came to launch yet another iconic iPhone, Apple turned to the classic user generated content.

iPhone users simply had to click pictures with their iPhones and upload it, with the hashtag #ShotOniPhone. What was once simply a hashtag for a product launch, is now a standard hashtag used when any image is shared on Instagram using an iPhone.

Many mobile companies are vouching that their mobile phone has the best camera. That’s all fun and games, but when you get your customers involved with such proof of quality, now that’s a whole different ball game.

#4 Eggo - Stranger Things 2

When Netflix’s hit Stranger Things 2 dropped on Halloween last year, fans around the world went crazy. I mean, we all love that show. The kids are cute and the plot just keeps getting better (low-key tempted to binge on the show right now!).

Eggo is actually Eleven’s (the girl in the show) favorite thing to eat. So it was only fitting for the brand to step it up this time around. So, Eggo teamed up with Netflix and pulled off one of the best social media marketing campaigns we’ve seen. The main aim of the campaign was to create awareness of the show’s season 2 premiere.

So, Eggo went to town with this, by retweeting people with the frozen waffle boxes, dropping some sneak peeks into the show and also sharing some wicked waffle concoctions. So basically the brand cleverly tapped into the Stranger Things fandom’s love for Eggo by interacting with the fans and just having some fun.

Bottomline is, tap into the little things that your audience loves and use it to up your social media marketing game!

#5 Airbnb’s We Are Here Campaign

Oh Airbnb! How could we not include this one? The brand has a history of some pretty cool social media marketing campaigns, but this time, with the We Are Here campaign, they have really outdone themselves.

The We Are Here campaign essentially made use of the live video feature on Facebook and Airbnb shot videos of awesome things that tourists could potentially do at the destination. By doing this, customers looking to travel will not only get an insight into the place they want to visit, but also will get a good idea of the culture of the destination, even before arriving there.

Now that’s valuable content right there. And for all their efforts, Airbnb’s We Are Here campaign won a Shorty Award, after it garnered over 6.2 million views of the 6 live streams around the world, with Miami, Paris and Tokyo being the top viewed. Miami alone had over 2 million views.

Are you inspired to learn how to master the art of creating a brilliant social media marketing campaign? Then look no further. Here’s where you can get more information about it and you’re well on your way to awesomeness.

)…

5 Nov
Why Podcasting should be taught to every Journalism Student

In Blog

Media is constantly changing and re-inventing itself, and while you may be familiar with print journalism, television reporting, radio journalism & so on, the term podcasting may or may not be alien to you.

That being said, if you plan on getting into the field of journalism, especially broadcast journalism, then you need to understand what podcasting is all about.

Podcasting has been gaining a lot of popularity with an increase of 21% to 24% of active podcast listeners year-over-year.

So what exactly is a Podcast?

They are a series of episodes that come in the form of digital audio files and usually cover niche topics of various categories. Today you can find podcasts on music, books, education, entertainment and so on.

Podcasts in Journalism

Many journalists have recognized the potential of this medium and have started podcasting to share stories with their audience.

For example, the decade-old story of murder victim Hae Min Lee and her alleged killer Adnan Sayed became an international phenomenon after it was retold by investigative journalist Sarah Koeing in her podcast show, Serial.

You could say that podcasts are an evolution of the radio however while radio programs can sometimes sound a bit scripted, podcasts are meant to be more casual, informal and focus on engaging the audience through conversations.

Mae Thomas, a radio journalist from Chennai says that podcasts give you a multitude of choices, and unlike the radio, they play what’s good, not what’s popular.

As the use of podcasts gains popularity, it is prudent for us as media educators to make sure our students are prepared when they finally graduate. That is why we at St Pauls Institute of Communication Education have decided to make our very own podcast channel so that our journalism students get the practical experience of what is required to host a podcast show.

What does Podcasting teach you?

The brilliance of podcasting is that not only do you get to learn multiple aspects of broadcast journalism, however, it also goes beyond to other disciplines of media.

Some of the few things that you will learn are as follows:

Audio Equipment

  • Manage audio equipment

  • Different types of software required for audio-editing

  • What kind of microphone is needed to record high-quality audio

  • How to choose from affordable equipment.

These are valuable lessons that can only be learnt effectively with practical experience.

Creative Side

It is not only about software and equipments, but you will be tested on creative aspects such as

  • Researching content

  • Script Writing

  • How to speak freely and confidently

  • How to engage with your audience

  • How to navigate through an interview professionally

Editing

Editing is extremely important. Understanding how to edit your podcast and making it professional will set you apart from your peers. Some of the things that you will learn are:

  • How to cut audio effectively

  • Add and overlay tracks

  • Mixing sound levels

  • Use of software such as Audacity, Soundtrap, Chromebook  

Hosting the Podcast

In order to make sure your podcast reaches your target audience, you need to ensure that your audio files are made easily available on the internet so that the listener can access it at any time. This is where podcast hosting services come in to play.

You will learn how to use options like Soundcloud, Podbean or Podomatic which allow you to host your podcasts for free or let you take yearly subscriptions that are cheap and affordable.

You will also learn handy workarounds like using YouTube to share you .mp3 files by converting them into a video and adding your logo.   

Conclusion

Podcasts are here to stay and as a journalism student, you would need to have practical experience in using this medium to present news to your audience. Podcasts help with giving you confidence and will only strengthen your journalistic skills.

So don’t wait any longer, create your own podcast show right now. It’s simple, easy and exciting fun process.

)…

24 Oct
Best Digital Marketing Courses in Bandra

In Blog

Digital Marketing is becoming an increasingly in-demand course over the past few years and with good reason. In fact, you’re here too, looking for some of the best digital marketing courses in Bandra. 

Indeed, over the years businesses are slowly understanding and appreciating the potential that the online space holds for enhanced profitability.

According to a study by Salesforce, it was found that as of 2011, marketing managers spent about 62% of their total marketing budget on digital channels. Experts have predicted that by 2021, marketing executives will spend three-fourths of their total marketing budget on digital over traditional channels. Needless to say therefore, that digital marketing used to and still does occupy a significant part of overall budget.

Therefore, it is safe to say that understanding and mastering online marketing tactics is a necessity, in order to stay ahead of the rat race.

The good news is, you don’t need a full-fledged degree to become a professional digital marketer. All you need is a certification and you’re already on your way.

So, without further ado, here’s some of the best digital marketing courses in Bandra, you may want to consider. However, do note that the order of courses listed in this article does not suggest their ranking.

You, as a consumer, has to decide which course suits your requirements and what works with your schedule.

1. St Pauls Institute of Communication Education (SPICE) Digital Marketing Certificate Course

St Pauls Institute of Communication Education offers an intense, in-depth, two and a half month digital marketing certificate course aimed at preparing you for the corporate world. The course covers all facets of digital marketing that you’d need, to become a pro. The Digital Marketing Certificate Course is the best digital marketing course in Bandra, with a good mix of theoretical knowledge and practical output as well. During the course, you will work on a consolidated assignment, under the guidance of  our faculty, who are industry experts. The weekend batches also cater to the convenience of working professionals, along with students who usually work through the week. The course also offers a 100% placement assistance programme, to help you get started in the industry. What's more, St Pauls Institute of Communication Education is known for its advanced classrooms and high-quality learning environment, making it the perfect place to learn.

 Now that’s a pretty sweet deal, isn’t it?

Fee: 36,000/-

Batch & Duration: Weekends Only; 60 hours, 2.5 months

2. Compufield Computer Institute

Compufield Computer Institute provides flexible training in digital marketing, with theory, as well as hands-on experience by working on live projects and assignments. The institute provides students with the ability to learn as per their schedules by scheduling their own training sessions to learn at their own pace.

Fee: Rs. 25,000/-

Batch & Duration: Weekdays & Weekends; 3 months

3. Lavenir Institute of Professional Studies’ (L. I. P. S. INDIA) Digital Marketing Course

LIPSINDIA provides the classic in-class training experience. Over the years, this course has actively evolved its curriculum to keep up with the times. This digital marketing course is taught by digital marketing experts in the city. LIPSINDIA also has a placement assistance facility that students and professionals can avail of.

Fees: Rs. 29500 - Rs. 34999

Batches & Duration: Weekdays and Weekends

 

            

 

4. Softpro Computer Education Digital Marketing Course

Softpro Computer Education has a variety of digital marketing courses, ranging from basic to advanced. If you're looking for a digital marketing course in Bandra, Mumbai, then you need to check this out. With the advanced course in digital marketing, you can expect to learn almost everything about online marketing from search engine optimisation, search engine marketing to email marketing and everything in between.

Fees: Rs. 25,900/-

Batches & Duration: 7-10 weeks (on weekdays);  6- 8 months (on weekends)

5. Optron Technologies

An exhaustive list on the best digital marketing courses in Bandra is incomplete without Optron Technologies. This institute offers impeccable training in online marketing, which consists of a balanced mix of theory and practical knowledge, alongside internships and assignments. The batches are small in size, which suggests that students are bound to receive personalised training. Live projects and placement assistance are also part and parcel of the package. 

Fees: Not available

Batches & Duration: 3 days per week; batch timings are flexible
 

Still looking for the best digital marketing course in Bandra? We’re here to help you out with that. Visit our website or tell us more about what you’re looking for at info@stpaulsice.com and make your digital marketing dreams into a reality.

)…

26 Sep
SECTION 377: The Right To Love

In Blog

Pre-independent India was introduced to several laws during the British rule; one amongst them being Section 377 which came into force under the Indian Penal Code in the year 1861. This law criminalized sexual activities which were ‘against the order of nature’, and stated that, “Whoever voluntarily has carnal intercourse against the law of nature with any man, woman or animal shall be punished with imprisonment for life , or with imprisonment of either description for a term which may extend to ten years and may also be liable to a fine”. To make matters worse, most religions consider homosexuality to be a sin and Section 377 somehow gave people the right to condemn the Lesbian, Gay, Bisexual, Transgender, Queer and Other (LGBTQ+) community. Various doctors started referring to homosexuality as a mental illness that needed medication and counselling as well. People were being forced to hide this part of themselves as society didn’t seem to accept them in the way they truly were. The right to love freely was officially being taken away from the LGBTQ+ community and nobody seemed concerned.

As wise men say, there’s always light at the end of the tunnel. Most of the people from the LGBTQ+ community and their loved ones didn’t seem to lose hope yet. After a series of unending struggles which included various protest rallies and awareness campaigns, the Supreme Court of India partially struck down Section 377 on the 6th of September 2018 stating that consensual sex between adults of the same gender is no longer a crime and that victimizing homosexuals was unconstitutional, and henceforth, a criminal act.

In my opinion, it is important to remember that the people from this community are also humans and that humanity comes before any religion, caste, creed or race. The Constitution avails equal rights for all and Section 377 questions an individual’s basic right to choose. Section 377 still doesn’t permit same sex marriages even though it may have permitted the right to choose your partner, which creates a whole new problem altogether. Nevertheless, we still need to be sensitive towards our LGBTQ+ brethren and try to keep an open mind at all times. Afterall our secular culture teaches us to be tolerant towards each other.

Religious fanatics argue that we are starting to inculcate the western culture, but looking back at the history of our culture, I personally think that love was never forbidden in any form. I would rather prefer saying that India is still being decolonized in various ways even after so many years of our Independence and calling this progress westernization wouldn’t be appropriate. The 6th of September was truly a day of great joy for me and has made its way into history as its impact will create more attainable milestones for this community. Lastly, I would like to say that we still have a long way to go but striking down parts of Section 377 is one step in the right direction.

)…

24 Sep
8 free digital marketing tools for startups

In Blog

Seeing that you’re here reading this article, we can make a calculated guess that you’re working in a startup. We know how challenging it can be working on a tight budget, but we’ve got good news for you: there are hundreds of free tools you can use to get your digital marketing campaigns rolling.                   

There’s tools for staying on top of trends in your industry, to understanding your customer’s behavior online to where they live as well.

In this article, we’re going to run through 8 digital marketing tools every startup should know about.

#1 Free news and updates tool

Google Alerts

Many marketers have sworn by Google Alerts. This amazing tool is not only free, but it comes in handy when you want relevant, targeted and credible news. While this tool broadly provides information, where it has significantly impacted digital marketers is in the way this information is curated.

You simply have to type the name of yours or the competitor’s brand and voila! You have all the information you need about the brand.

The main use of Google Alerts is to monitor information about a brand, an industry or a niche that maybe relevant to you.

Everything relevant to your search term will be sent to your inbox.

Let me show you quite simply, how it works:

Google Alerts- Free Digital Marketing Tools for Startups

From the image above, you can see the information provided when the search term ‘Apple Inc.’ is typed.

You can specify the frequency of these alerts - every hour, daily or even as-it-happens.

#2 Free trends tool

Google Trends

Yet another free tool at your disposal is Google Trends. This is a particularly interesting tool because it analyses how often specific keywords or subject phrases have been asked. The tool works by analysing a portion of Google searches and computes how many times that query has been searched for.

The ‘Explore’ feature gives you an insight into the most popular search queries. However, you can type your own query and obtain insights of trends for that specific query.

Google Trends- Free Digital Marketing Tools for StartupsYou can even specify a geographical boundary (E.g., India), a time frame (E.g., Past hour to a year), a particular category (E.g., Arts & Entertainment, Business & Industrial) of results and even where the search term was typed (E.g., Google Search, YouTube Search).  

For example, you can only explore for search queries on Google, typed by users in India, within the last 7 days, in the context of business.

#3 Free infographics tool

Canva

Want a quick fix when it comes to designing some infographics to go along with your content or simply to share on social media? Canva is your new best friend! Many startups may not have a designated graphic designer and often look for alternative ways to produce quality creatives.

Canva- Free Digital Marketing Tools for Startups

This easy, drag-and-drop infographic creator for non-professional designers has a user-friendly interface, making it easy to design infographics for your business.

#4 Free grammar check tool

Grammarly

I think all of us have days where writing content is harder than it otherwise is. And when we finally get around to creating the content in a hotchpotch manner, Grammarly is there to save the day.

Grammarly - Free Digital Marketing Tools for Startups

Just install the tool as a plugin to your browser (compatible with both Windows and MacOS) or to Microsoft Word and you’re good to go. This free, digital marketing tool assists with proofreading and word recommendations. Every writer’s dream.

#5 Free keyword research tool

Google Keyword Planner

Keyword research is one of the most crucial parts of the digital marketing cycle. Online marketers spend a significant amount of time researching for relevant keywords. In fact, much of the success of online campaigns heavily depend on the keywords you choose to invest in, which should actually have have some volume, in terms of search frequency.

Google’s very own Keyword Planner is one of the best tools to get you started. Yes, it may primarily cater to creating online advertisements (since it’s a feature of Google AdWords), but it also helps generate some credible keyword research, without breaking the bank.

Using it is quite simple too. Simply enter your product or service that you offer, your competitor’s URL or product category and the keyword planner generates a whole list of keywords.

Google Keyword Planner- Digital Marketing Tools for StartupsIt doesn’t end there. With this tool you can not only look for keywords, but also obtain metrics on the search volume of each keyword, get traffic forecasts for a list of keywords, as well multiplying keyword lists to get more keywords.

What’s more interesting is that Google Keyword Planner will not provide a list of keywords, it also provides negative keywords that you should consider avoiding.

#6 Free social media analytics tool

Keyhole

Having a social media presence is absolutely important. Not only does it allow you to post content for your customers, it also allows you to garner engagement with them.

That’s all well and good. But how can we, as digital marketers, measure the success of certain posts or videos on our social media pages? There’s a tool for that.

Keyhole is a free social media analytics tool that provides powerful and high-precision tracking information. The tool provides a wealth of information on the reach of posts; posts that do exceptionally well, shares on posts, those that garner high engagement, etc. Keyhole also provides performance metrics of tweets on Twitter, posts on Instagram and videos on YouTube.

Keyhole- Free Digital Marketing Tools for Startups

 What’s more, the tool also allows you to check up on your competitor’s social media campaign performance. It makes for a perfect platform for market research, as a result.

 The simple, user-friendly interface has made this tool an all-time favorite.

 #7 Free email marketing tool

 MailChimp

Communicating with your customers is paramount, in order to stay current. While social media has its own role to play, digital marketers cannot discount the power of a good email marketing plan.

MailChimp has been my all-time personal favorite for sending mass emails. Simply choose from a wide variety of templates- (from sales to event invitations), that matches the tone of email you’d like to send.

What’s more, you can even create lists of customers (new customers, old customers, remarketing). Sending curated emails to individual lists of customers for specific purposes has never been easier.

The tool also provides performance metrics, in terms of time frames of when your customers look at their emails, subject lines that lead to email opens and emails that direct traffic to your website.

MailChimp is easy to learn and adaptable to most email marketing campaign requirements.

#8 Free website tracking tool

Google Analytics

So you’ve set up your website; added some content and it’s gone live. You’ve even started some basic SEO to increase the visibility of your brand. Now it’s time to check-up on how well your website is doing.

Google Analytics, yup, yet another free tool from Google is one of the most useful tools for measuring the performance of your website. Simply create an account and you’re good to go.

This free web analytics tool provides in-depth analyses of who your visitors are, what they’re doing on your website, how they found your website and where they’re going after visiting your website.  

Based on these performance metrics, online marketers find it easy to then make changes to the website.

Digital marketing is already the next best thing. Learning the ins and outs of digital marketing is a priceless skill to have. Learn from the industry’s best and get certified with a 60-hour Digital Marketing Certificate Course and get your online marketing campaigns started with confidence!

)…

3 Sep
5 things digital marketing can do for your business

In Blog

According to Hootsuite, almost 4 billion people across the globe now have access to the internet in 2018. The report also stated that the average time spent online was about 6 hours a day. For digital marketers, this is good news, since there’s a very good chance of reaching out to your customers, in the place where they spend most of their time: the web.

With such potential, it is no secret that digital marketing is in fact, the next best thing. Here are 5 things that digital marketing can actually do for your business.

Meet new customers

So you’ve decided that it’s time to turn to digital marketing. You’re definitely on the right track. One of the many advantages of digitizing your marketing strategies is the inevitable possibility of meeting new customers, you otherwise wouldn’t meet with a relatively simple traditional marketing approach.

Having a website now gives your business an equal opportunity to be discovered by customers who are in search for your services, online. By establishing a finely tuned, digital presence for your company, your business will automatically garner more visibility. This, coupled with the right conversion tactics, you’ve won yourself some new customers. It’s a win-win.

Cross-platform reach

Over the years, the tenets of effective digital marketing has evolved from simply marketing products and services on laptops and desktops to smartphones as well. It is no surprise that almost 3.77 billion consumers use smartphones, making this large segment of users, an attractive target market.

About 50% of the searches are now done on hand-held devices, for a variety of products and services. Can you imagine how profitable it would be to reach out to customers who are also searching for you?

Plus, many of these consumers are on the move, so it’s also important to promote your business to customers in the area.

Improved engagement with existing customers

Keeping your customers happy and engaged with your brand is something all companies aspire to do. With traditional marketing, interacting with customers is tedious and can even take weeks to months. By then, things can change and your customers may move on to something else.

With online marketing, it’s a totally different ball game. Here’s how: You can post something on social media and you can actually garner responses in real-time. From opinions about your brand to simple banter, the barriers of communication with your customer doesn’t exist anymore. Good news is, when you interact with your customer and actually listen to them, they feel important and who doesn’t like feeling important.

Tangible ROI and Higher Revenues

Getting the attention of potential customers online is never enough. After all, the ultimate goal of any business is profit. While traditional marketing may dominate mainstream media, their effectiveness is often left to oblivion.

With digital marketing on the other hand, tracking and other monitoring tools like Google Analytics, for instance, provide real-time insights into the effectiveness of online campaigns with metrics.

Such tangible sources of data then enable marketers to decide which campaigns are effective and which need improvement, which platform garners more engagement and even consumer behavior on the company website, which ads garner clicks and which actually lead to conversions.

All these metrics contribute to the ROI and in turn, profits.

Relatively cheaper

The cost of advertising in mainstream newspapers and in television is quite expensive and may even punch holes in your company’s proverbial wallet. With online marketing, on the other hand, you can begin to advertise your products and services with Rs. 1. This makes it an attractive option for young entrepreneurs and small businesses.  

And as discussed earlier, with high ROI, making a profit, at an earlier stage in your business cycle is quite possible.

Learning the nuts and bolts of digital marketing is a handy skill. Why not be an expert in digital marketing with a Digital Marketing Certificate Course? For more information, check out this informative and intense 6-month course and be your own boss.

 

)…

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