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26 Sep
Millennials & Freelancing: The Love-Hate Relationship

In Blog

In an age where our world’s latest generation of rebels have redefined the concept of life, love, humanity, war, politics, technology, the word ‘awesome’ and the meaning of Apple, it only seems fair that they have found the next best alternative to corporate jobs as well.

Most freelancing roles allow you to work virtually within the comforts of our own home and with (mostly) minimal experience while still being able to sell your talents at a nominal fee. Musicians, journalists, photographers and other such roles are still required to get onto the field, but freelancing allows them to work by their own rules and then sell their work to anyone they choose to, even virtually. With technology constantly finding its tendrils into various fragments of our lives, it seems only natural for us to let it invade our main source of income.

But the relationship between millennials and freelancing remains bittersweet. Here’s why...

So, what we love…

  • Knowing your Talent’s Worth

Those ancient doodles crafted in a fit of boredom during your Economics lecture could actually be worth monies. So could your constant need to be the ultimate Grammar Nazi or your inbound talent of being able to type faster than average without formal training. With the scale at which technology is expanding, art and talent are increasingly appreciated, shared and in demand.

  • The Flexibility of Fields and Interests

Freelancing is no longer restricted to low-slung musicians; it has been welcomed within multiple industries, across various fields and with many job profiles. The includes the well-known Writers, Proofreaders, Developers, Designers, Translators and the lesser known PR Professionals, Journalists, Online Marketers, Online Tutors, Data Entry Operators, Call Centre Professionals and so many others that are being created in the spirit of technology.

  • Pick your own Client & Project!

Unlike in a permanent job, temporary workers such as freelancers are typically hired by various clients for a short period as per the needs of specific projects. You could be working with multiple clients at a time and if they like your work they will approach you again. With freelancing, you are your own boss and you get a say on the deadlines, the client, the project and, of course, the pay.

  • The Virtual Age is Here

Long queues at the station, traffic at the signal, the need to follow a fixed schedule, the daily lack of time are what most would say define typical corporate jobs. With most freelancing roles all you need is access to excellent WiFi, period. Your role might also demand you to have a good telephone line, maybe a webcam and other little nicknacks specific to your profile. While freelancing in certain fields might still require you to get out there, todays century allows you to approach clients and sell your material virtually.

  • You can work in your underwear!

No, seriously! Except when you need the webcam, in which case you can simply wear a shirt and a tie, that is all.

  • And with your Pet too

Turn your loyal doggy or your fluffy cat into your very own Motivational Manager!

  • The World’s a Global Metropolis (No Villages for the Millennials)

Think about how fast technology connects us; phone calls are placed in an instant, data can be sent across in seconds and time zones are being increasingly interceded. The seven seas aren’t as daunting anymore and travelling across continents can be done within a day. As a freelancer, you may contact and deal with clients or talents from literally across the globe at a far more regular scale.

  • We Ain’t Broke Anymore

Ensure what you’ve paid for work is balanced by working for pay, i.e.,  balance your student life by freelancing your talents so you gain both cash and experience. Together let’s make the concept of broke students a thing of the past!

What we most definitely don’t love.

  • The Lack of Legal Security & Guidelines for Freelancers

Before virtual freelancing, there were independent workers. Either way, our country lacks the legal guidelines to protect either and both. While corporates have councils, guidelines and laws protecting them from exploiting and being exploited, our government is increasingly making it harder for us freelancers to get on with our work. The tax laws are hazy and the transferring of payments from foreign clients or countries is a hassle. While most resort to contracts to ease misunderstandings, non-payment of dues it typical and you might still need to lawyer up.

  • Oh and GST *Facepalm*

Filing returns before the GST era was relatively simpler; the Service Tax & TDS were comprehensible and well defined in comparison. The post GST era, however, has left the entire industry, beyond and above just freelancers, absolutely baffled about the way ahead. Do we need to register? Can students register as freelancers? How much do we need to pay? Monthly returns? What?!

  • Prostituting Your Talent

The laws of demand and supply apply here too; you can only supply and create the sort of work that the client demands. The fact remains that when you are being paid to execute your talents, you are no longer creating it for yourself but selling it to another. This may sometimes include commercialising your work by creating material that holds mass appeal and is meant for the pleasure of others.

  • You are your Own Boss

Yay, you need not work with an unappreciative boss! Except, with being your own boss comes added authority and responsibility of a whole another level. With freelancing, you will need to sell your talent, tackle your clients, manage your own finances and set your own guidelines. You no longer have the comfort of a team to pass the buck with and the need for being professional is necessary.

  • The Hard Work Doubles

Freelancing isn’t as simple as Netflix and chill. It demands double the hard work and dedication as a full-time job would due to your increase in responsibility. Take this; as a working freelancing journalist your task is handed over to you, you will need to step out of your comfort zone and capture the truth of the world and then hand over your work to your base and they will handle the rest. As a freelancing journalist, you will have to identify areas that need coverage, still get out there and capture the world’s secrets, compete with multiple other freelancers and then try hard to have your articles listed on some known platform.


19 Sep
How to Excel at Business Development

In Blog

Business development (BD) is an extremely exciting role in an organization. Picture the scenario, where you're in charge of how much—your company grows.

It's growing and user's

So, how do you shine at BD?


  1. Sign up for an advanced learning program

Many business development executives recommend opting for an MBA or a PGDBM - because these experiences go a great way in developing people management and negotiation skills.

  1. Take up an internship

With a good mentor, an intern learns the art of forming partnerships, creating marketing packages, and gaining sponsors. An internship will also train you on the processes, such as bringing new partners into the company's portfolio of brands, as well as figuring out how exactly they can team up to spread the company’s brand message.

  1. Building Relationships and Networks

If you enjoy sales and meeting people, go for it. As a business development lead, you help the company grow by forming strategic partnerships and negotiating new deals.

BD managers know to ‘read people well’- i.e. if they are talking to a decision maker, an influencer or an executive at the bottom of the chain (in the firm) - who just wants to feel important. Accordingly, they hone their negotiation styles and sensibilities, and, build quality long-term business relationships across designations, which are vital to sealing the deal in their favor.

  1. Master the art of trying till you succeed

There are spells when you win and close almost every deal, especially the big-ticket deals, but there will be days, every business deal discussion, will either have a long development period or fall through. As new business is a big responsibility, you must learn to keep at it, be patient and continue with the other tasks on hand. This process will teach you the importance of ‘focus’- how you must handle your sales leads, qualify them, nurture them to maturity, and, finally, close the deal.

  1. Be a People Person

Remember, your batch mate, who is the life of every party, the go-to-person, everyone goes to for advice? If you are at the opposite of the spectrum, i.e. not comfortable meeting people, talking to them, or understanding them, business development may not be the role for you. This role furthers collaboration and relationship building, even amongst team members from every department to help set goals, develop new initiatives, and make sure the company is headed in the right direction.

  1. Develop a thick skin

A business development officer requires tenacity and the ability to pick herself/himself up after getting turned down, again and again. Do not take deal rejections personally. Learn what worked for you or did not work for you, and move on.

In addition, to your people skills, you must be the person who ‘will make it work’- at the same time, know how to tackle obstacles that come your way.  As BD is a creative role, being adaptable is imperative to reach the vision for the firm’s growth.

  1. Be humble

If, as a winning sales lead, you have a set practice pattern, where you won several deals, yet lately, you have been facing a round of dismissals, it is time to check your pitch and strategy. Maybe, this approach isn’t connecting with your intended audience. Here is, when your humility shows you- where your way needs to change for the better.

As a BD officer, you will learn persistence and the art of negotiating. The one major take away with all this- you learn to think quickly- for meetings, meet and presenting viewpoints at CXO gatherings, handling difficult questions.

Remember, business development is about recognizing significant business opportunities and relationship building. It involves an extensive amount of fieldwork. You cannot make policies and expect to close winning deals sitting behind your laptop.




14 Aug
7 Habits of Highly Effective PR Professionals

In Blog

The world of PR is highly competitive, demanding, diverse and yet amazingly exciting. To succeed as a PR professional, you need to be at the top of your game, all the time.

Many of you might have heard of the book 7 Habits of Highly Effective People by Stephen Covey. It was one of those timeless master pieces that you know will always come in handy no matter where you’re in life.

We believe that the habits mentioned in the book can also be applied to building a highly effective public relations professional.

If you have not read the book yet, that’s fine, here are 7 Habits from the book that you can apply to become a highly effective PR Professional.

Habit 1: Be proactive

As a PR professional, don’t just wait for your clients to approach you. A great PR person is always 2 steps ahead.

With the help of the internet and the plethora of social media and research tools available online, you can research your client’s industry trends, research on the changes that are taking place in the industry, the hot topics that are trending and look out for a loophole that you can capitalize on and create an opportunity for your client.

This will help you acquire new clients too. Imagine contacting a potential client at a time when they are looking out for someone like you.

Habit 2: Begin with the end in mind

Before you start creating a PR campaign, the first question you need to ask yourself is what are you trying to achieve for your client, is it brand awareness, an increase in sales or signups for a fundraising campaign?

It’s extremely important to understand the goals of your client before you start building your PR campaign. Putting the end goal in mind will help you with the planning process and make life much easier.

Habit 3: Put first things first

Prioritize your tasks in its order of importance. Create a content calendar for your daily tasks and arrange them based on priority. The highest priority obviously being number one.

By prioritizing your tasks you will be able to tackle all the most urgent responsibilities first and avoid getting caught up in those that are not as important.

Habit 4: Think Win-Win

Mutually beneficial relationships will always have a lasting and fruitful impact compared to those that don’t. Before you approach your partners to help your clients, think of how your partner will also benefit from the activity.

Successful partnerships in the field of PR are born from mutually beneficial relationships.

Habit 5: Seek first to understand, then to be understood

This will take you a long way, especially when you’re pitching stories to journalists. Research on what stories they have done and if they have done something for your competitor you could then request if they would be interested in covering your story too.

Inform them why your story stands out and how would they benefit from it, research their schedules, the beats that they cover, and their style of operating.

Once you understand your target media, you will be in a better position to understand how to approach them.  

Habit 6: Synergize

There is a saying, ‘many cooks spoil the soup’ however in the field of PR, the opposite is true. Great campaigns are built when there is a collective effort.

You need to be able to effectively collaborate with all your media partners, potential partners and sponsors to achieve spectacular results.

Habit 7: Sharpen the saw

Never stop learning. The field of PR is constantly changing, especially when it comes to social media and technology. Dedicate some time daily to learn new skills that will help enhance your skills and stay ahead of the competition   



13 Jul
8 Deadly Facebook Advertising Mistakes That Are Killing Your Business

In Blog

Considering the sizeable dent to your company’s wallet on digital advertising, the real question is; Is your current online ad strategy making you a killing or killing your business?

Read on to ensure you’re not guilty of these 8 cardinal sins in paid Facebook advertising.


1. Failing to optimize bids toward the right goal

To run a successful ad campaign it is crucial to understand the goals of your business. A budding enterprise would place its focus on generating new likes and page visits, thereby building brand awareness. An established business targets lead generations. The first step in setting up a Facebook ad campaign is settling on an objective. This means making Facebook aware of what you intend to achieve with the assigned bid. This could be anything from website traffic to conversions. As an example, if you decide that your objective will be website clicks, the further ad optimization options that are at your disposal will accordingly be suited to that objective. You may only ever choose one objective per campaign.

Thusly, if you have a clear-cut objective in mind, you will be able to squeeze the maximum ROI out of each and every advert by aligning them with your company’s objectives.


2. Thinking your audience is everyone and their second cousin

It’s better to have a sub-par ad targeted toward the right people than a fantastic ad targeted toward the wrong people. To assume that all your users from ages 18-80 of every gender under the sun are going to go bananas over all your products/services is a mistake - a very costly mistake.

When narrowing down to a target demographic, never underestimate the power of Facebook Ads Manager or Power Editor. Of course, in due time you may well end up with a multitude of target groups as your company grows. This gives you an insight into each specific target group and their response/engagement to your products/services, wherein you can also cross compare performances between different groups. It has been confirmed that companies are able to procure about 700% more click-throughs when targeting fans with their ad campaigns.


3. Targeting too narrow an audience

On the flip side, be sure you don’t get too specific with your target audience pool. That would do just as much damage as its aforementioned counterpart. This entails affording Facebook extremely restrictive parameters to function with whilst displaying your ad.

A good indication that your target audience is too narrow is if the campaign’s click-through rate (CTR) is relatively low even if the bid is quite high or higher than usual. To test this theory out, try different approaches wherein you refresh your creative to see if the engagement rates fluctuate positively. If not, your audience probably needs to be broadened.

A simple example to hit this point home; Instead of simply targeting people who are interested in stilettos, expand that pool to include people who are interested in women’s shoes.   


4. Having your campaign overstay its visit

Quit while you’re ahead. Don’t keep your campaign running way longer than is needed. If your audience gets bombarded with your ad too often they are more than likely to hide all future ads from your page, or subconsciously turn a blind eye to stale ads that have been recycled over and over again, thus rendering your ad campaign ineffective.

Research suggests that adverts shown more than 3 times to a particular user will likely decline in performance, even if they were extremely successful initially. To ensure your ad doesn’t under-deliver, keep it running for a specific time and quit when you notice low engagement, and eventually, you'll arrive at the most optimal duration to run your campaign. Also be certain to stop any previous ads from running before you launch a new one so that they aren’t in competition one with the other.  


5. Launching a campaign where the call to action is missing in action

Having no call to action for your advert could potentially defeat its entire purpose, and lay waste to all the resources expended on your campaign. Ensure at all times that your call to action is extremely clear so that users know exactly what is asked of them. As discussed earlier, the call to action will depend upon your ad’s objective. If you’re aiming at driving brand awareness, you’ll probably just need to add your address and phone number to the ad. This way, the user won’t even need to click on the ad to carry out the action you desire to prompt.

On the other hand, if you’re looking to generate leads, you want the user to convert over to your website. Bear in mind that your website’s homepage doesn’t have to be the landing page all the time. Users visiting your home page might get distracted by all the other pretty elements and fail to carry out the purpose that you intended.

So, for example, if you wish them to sign up for your newsletter, try making a custom-made landing page that displays just the details to be filled in by the user. If you wish the user to try a certain product, the call to action must contain the link to that individual product page rather than just your general product catalog


6. Falling victim to the ad set syndrome

Here’s the concept of Facebook ad sets in a nutshell - Advertising campaigns on Facebook revolve around ‘sets’ that are essentially groups of individual ads, each of which includes lifetime or daily budget, targeting data, bid type, bid info, and schedule.

As an advertiser, you have the option of placing as many ads as you like in a single set and as many sets as you like in a single campaign. Whilst this technique might seem like the easiest to manage your ads, it isn’t without problems. Let’s say you decide to put 15 ads in one set, Facebook might take it upon itself to assign maximum reach to just one advert in the aforesaid set, depending on what it deems most suitable. Thus, it’s likely that a majority of your audience might not even see the other adverts in that set.

The key is to keep them apart as far as possible. Assign no more than five to six ads to a single set, and no more than 3 ad sets to a single campaign, and you’re good to go.


7. Using images that don’t play nice with Facebook or its users

The first thing that catches the eye of a Facebook user is a beautifully crafted image that crisply highlights its subject matter in as little an effort as possible. However, casting a careless assumption that you know exactly what type of image will inspire clicks is not something you want to find yourself guilty of. Split testing images is key. Run an experiment wherein you post two different types of images, whilst keeping the remaining parameters such as target data, bid info, etc., exactly the same.

To illustrate our meaning here’s an example; there was a split test experiment conducted displaying two images to users. The first image showed a woman smiling brightly at the camera, the second showed an assortment of colourful festive ornaments.

Now an uneducated guess would suggest that the smiling woman got more clicks, correct? It just so turned out that in that particular ad campaign, the latter inspired more user engagement than the former. There is no rhyme or reason to these things, the rule of thumb is; if you can afford to split test, do it. It will save you way more resources in the long run.

Additionally, ensure that you are using the correct image size as per Facebook’s recommendations. If not, you’re risking lowering the engagement rate to your ad as the image is unlikely to be displayed properly.


8. Not knowing when your audience has had enough

Saturation is an absolute no-no. Keep in mind that a majority of Facebook users do not log in only to be treated to a plethora of advertising propaganda. With too large an influx of messages from you, your audience will naturally get increasingly jaded, thus rendering the impact of your ad campaigns less and less effective as time drags by.

A huge red flag to hint at audience saturation is dwindling engagement. If this continues even after you’ve played around with other parameters of your campaign, you can be sure you’ve waterlogged your demographic and it’s time to lay low for a while.

To play it safe initially, expend a lower revenue on ads and narrow your target criteria to understand how much is too much before you begin campaigning at large and risking a much higher loss.


7 Jul
How to Create a BOSS Content Calendar in Just 3 Easy Steps!

In Blog

Let’s cut to the chase, shall we? You’re a busy person. Last week when you missed the deadline for that creative and brought great shame upon us all, you vowed never to forgive yourself, so help you God. Well, we feel you. So forget what all those other guys said. Here’s the only way to create an awesomesauce content calendar with realisable goals, reasonable deadlines AND see them all the way through. Okay? Okay.

Wait, back it up! What is this ‘Content Calendar’ you speak of?

Pretty much what you think it is; a systematic agenda that details the list of tasks, their intricacies, and subsequent deadlines. It helps create a plan for future advertising and marketing activity by visualising the data to be enforced over a specific period of time (like a month or a year). Of course, some of this data might be altered should unforeseeable circumstances come your way, for which you would have to make due accommodations; an occupational hazard at best.

However, creating a functional content calendar that contributes to a lucrative project outcome is easier said than done. The key is to shine the spotlight on the actual content entailed in your calendar. Why is that so important, you ask? Well, quality content is paramount if you don’t want your website to be just another face in the crowd.

Designs, videos, interactive media, images, insofar as their role in selling your products is concerned, are less effectual in comparison and are thereby relegated to the back burner. Via provoking, relevant and keyword optimised content, you can highlight buzzworthy USPs, enhance your branding, boost your website on the SERP, engage prospects and customers, and build a highly effective content strategy.

So yeah! This is how to do that and stuff.


A little R & D never hurt anybody

And by ‘a little’, we mean ‘a lot’. Content is headlining your website’s performance, as such you have to equip it accordingly to blow the audience away. The right way to begin would be through extensive marketing research. Identify your key demographic; the people for whom you do what it is you do. Most companies have a diverse demographic range and rarely cater to just a single customer bracket.

You might beg to differ. Even if you don’t, here’s an example to illustrate the point anyway; Let’s say there exists company ABC that produces sparkly pink votive marigold-scented candles. The possible buyers for said product would probably be teen girls aged 13-19 and women aged 20-35. For such a specific product, there sure are a whole tonne of different people to accommodate, wouldn’t you say?

And with different people come different kinds of content. Company ABC now has to prepare content for ages 13-28, that would include Facebook, Instagram and Pinterest posts, and for ages 29-35 that would include content suited to home decor websites, lifestyle blogs, etc.

In collaboration with the sales, customer service and marketing departments within company ABC, a team effort is required to accurately pinpoint these diverse customer types. Equally important is to evaluate how to effectively allocate content weight between these different types. This means distributing content between existing buyers, potential buyers, and other assorted minorities, depending upon their perceived or tested value to your business.

Don’t get carried away too much, though. It is vital to assess team capacities and understand the amount of quality content that could be produced within a reasonable time frame.



Plagiarise like you mean it!

What’s that? It took you a while to read the above and now you have way less time than what you started out with? We’ll make it up to you. Given below is a basic template for a calendar that would suit a majority of purposes. Feel free to steal it while we’re looking the other way. Of course, tailor-made tweaks to cater to your explicit needs will need doing. But we have faith in you.

The above was created in Google Sheets and follows a crisp, linear layout that makes it easy to read and execute. With the main menu titles; Topic, Date of Publication, Day of Publication, Details, Type, Author, Platform, Current Status and Notes, the calendar highlights salient points in the content strategy and avoids convoluting it beyond what is necessary.


Keep an eye on performance

Now that you’ve conceptualised your content for the coming month, it’s time to put it through its paces. You’ll have to track certain metrics through Google Analytics to evaluate your content’s performance. This enables you to develop an understanding of how effective your content marketing strategy is by analysing visitor engagement A.K.A. the number of clicks.

This helps analyse other parameters like;

~ The number of unique visitors to your website

~ Where do these visitors live

~ Where does the most traffic flow in from (social media, externals links, etc.)

~ Which tactics influence the most traffic (images, quizzes, GIFs, contests)

~ Which content is responsible for the most conversions (i.e. leads into customers)

~ Which content displays the least visitor engagement and drives traffic away

Understanding the above metrics also enables you to execute the perfect plan 2.0 should your original content strategy prove ineffective.

And there you have it; the ultimate guide to creating a content calendar to end all content calendars! Godspeed!


3 Jul
The Subtle Art of Slaying at PR

In Blog

PR - The Good, the Bad and the Ugly

The sphere of Public Relations and Corporate Communication represents the most diverse, influential, and exhilarating professional endeavours in the 21st century.

Acting as; a lifestyle manager for an A-lister in the entertainment industry, an accounts executive in a financial conglomerate, a marketing and social media coordinator for a tourism giant, a digital media specialist for a restaurant chain, an event management consultant for a sports agency, are only a handful of bullet points in what is a laundry list of opportunity in the world of PR.

A Dummy’s Guide to Understanding PR

Behind the smoke and mirrors, a Public Relations agency simply undertakes to paint the company in a flattering light vis-à-vis its target audience. Priority numero uno is to lend their client an aura of honesty, success and relevance as far as public perception goes, thereby boosting their credibility quotient.

Despite the popular adage, ‘There is no such thing as bad publicity’, these agencies also administer damage control should their client find themselves in less than tasteful situations. Though nothing piques the public’s curiosity like success through scandal, a PR guy plays his cards carefully to understand which scandals work in the client's favour, and which do not, and acts accordingly.  

Through direct mediums such as participation at conventions and award ceremonies, as well as indirect mediums like radio and print campaigns, social media marketing, blogs, press releases, newsletters, etc., a PR manager is tasked with researching, writing, planning, editing, designing and implementing effectual strategies to establish and retain a strong connection between the company and the media/public.

As opposed to an advertising agency, a PR firm does not indulge in any form of ‘paid media’. That is to say, they do not design and execute material for advertisements, billboards, nor do they directly promote client products. Rather, they are involved in ‘free media’, meaning they focus on newspapers, magazines, websites, and the likes, to act as ‘Reputation Nazis’ on behalf of their clients.

People are often of the opinion that any form of paid promotion is put forward by the company itself and hence, needs to be handled with gloves of skepticism. Whereas, the material presented in respected third-party outlets like newspapers, magazines and websites easily elicits trust from the public, as these conduits are viewed as occupying an unbiased standpoint. This is why the work of a PR guy emulates that of an artiste. By adding the essential cherry atop a deadly dull cake, they have the power to influence public attitudes to a startling degree, something that even advertising agencies cannot do.

Suiting Up for Battle

That’s a lot to take in, isn’t it? Just as in any business role within the professional sphere, a PR specialist faces the core challenge of helping draw in new customers whilst retaining existing ones. To distinguish the company amongst its competition, one has to adopt effective brand management techniques, thus converting leads into sales. However, to truly excel in what has become an increasingly cut-throat field, one needs the perfect start to getting ahead.

St Pauls Institute of Communication Education (SPICE) ushers in the advent of an exciting new era for the academic world of Public Relations and Corporate Communication. The Postgraduate Public Relations program takes students through a ten month long enriching learning experience that imbibes both theoretical and practical knowledge, skills and trends prevailing in the industry.

We’ve administered a complete overhaul to the age-old course loads, enabling exposure to a well-devised curriculum curated by veteran business experts. Additionally, the course work is regularly reviewed to ensure that it is relevant and current from an employer’s perspective.

The program is designed to portray an up-to-date reflection of the 3 essentials of PR;


Through pedagogy in consumer behaviour, marketing, media engagement, and data analytics, the student is encouraged to conduct independent research and finely tune their ability to conceive and execute the perfect PR pitch.


This segment encourages pupils to shoot down tried and tested methods. Becoming an innovative force that propels the execution of creative techniques through research, rather than manufacturing  ‘yes men’ is a focal point in the program.


Content is king; a no doubt overused, over abused statement, but one that still holds water.  The program hones the student’s written and verbal communication faculties, enabling them to put forward their well-researched ideas. Presentations, essays and class participation form a vital portion of the course, boosting the pupil’s confidence to throw in their creative ideas and arguments, and face constructive feedback from their peers and teachers. To remain in tune with the emerging needs in the field of PR, we inculcate concepts like finance, corporate, and lifestyle communications.

Entering the Professional Arena

St. Paul’s PR alumni speak volumes without ever having to say a word through their post-education accomplishments. Our pupils have created a name for themselves in some of the most reputed media corporations, whilst exhibiting the skills cultivated through our industry inspired curriculum, designed to prepare them way before they even set foot into the professional sphere.

PR Pundit, Avian Media, Madison Public Relations, Edelman, Adfactors PR, MSLGroup, Text100, to name a few, have a fruitful track record of taking SPICE’s students under their wing. These students have traveled from strength to strength with plenty of exciting opportunities coming their way.  

The bottom line? There is always ample elbow room to accelerate a career in public relations, and deliver said career onto a custom-made tangent. By exhausting one’s faculties in various capacities such as designing and executing strategic communication plans within the company, to organizing promotional gala dinners for thousands of people, a PR specialist can author a very colourful portfolio.


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St Pauls Institute of Communication Education (SPICE) has created a benchmark in educating and training students from across India to become skilled media professionals. Located in Bandra - at the very heart of Mumbai city - it is one of the India’s finest media schools with another campus in Bangalore.

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