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The ten month post graduate is designed to create powerful public relations consultants to manage several stakeholders across fora- online and traditional.

At St Pauls Institute of Communication, Mumbai, the specialized Public Relations and Corporate Communication course program not only covers fundamental areas of PR such as written and verbal communications skills, consumer behaviour & marketing, but also technical areas such as media engagement, digital media, political communications, data analytics, client management & event management.

The comprehensive curriculum, is delivered by industry experts, and thought leaders. These ‘knowledge and experience sessions’ facilitate student participation in different types of real time events in the corporate, financial and entertainment areas - through the faculty - including planning and execution.

Through this public relations course, students understand the impact of PR concepts in finance, lifestyle and corporate communications.

With a mix of theory and practice, students learn about strategic communications, how to develop quality written and visual content, manage media relations, conduct effective research, stakeholder management, event management, reputation and crisis management, and client management. Students’ internships as consultants and communications executives will prepare them for a career as PR practitioners.

Entrance Exam at SPICE:  Thursday, 19th April 2018, 10.30am.

Term I

Core Skills for PR

  • Introduction to PR Concepts, Structure & Practice
  • PR Campaign/ Strategic P.R
  • Overview of Marketing
  • PR & Media Relations
  • Client Servicing
  • Effective Writing & Business Communication
  • Corporate Communications - Concepts & Practice
  • News Reporting
  • Research & Research Writing
  • Measurement of PR Objectives/ Campaigns
  • Corporate Reputation and Brand Building
  • Project Management

Term II

Foundation Skills for PR

  • Management Studies
  • Integrated Communication & Case Studies Corporate Branding
  • PR Industry Practice & Application
  • Event Management
  • Event Planning & Executions in PR
  • Computer Skills for Media & Communication
  • PR Case Studies, Research & Solutions
  • Crisis Communication
  • Public Affairs & Political Communication


Value Added Skills for PR

  • PR Ethics, Law & Media
  • Audio Visual Communication Production
  • Public Speaking & Presentation Skills
  • Professional Etiquette & Standards for PR Professionals
  • Overview of Journalism
  • Overview of Advertising
  • Corporate Social Responsibility with live projects - Nuances of Public Relations will be addressed.
  • Applicants from any discipline may apply-Arts, B Commerce, Science, B.Sc IT, BAFT, BMM, BMS, Engineering, B Tech, MBA, Hotel Management, etc., -who have completed their graduation (12+3) from a recognized Indian University
  • Students who are awaiting their examination (third year graduate level) results are eligible to apply for the Postgraduate Programmes.
  • Applicants must be between 21- 35 years of age
  • One Passport size photograph
  • Original & Xerox copy of photo ID address proof
  • Original and Xerox copy of the 6th Semester mark sheet. Students awaiting the degree results may submit the Xerox copies of the 5th Semester ( most recent exam undertaken) mark sheet
  • Application Fee is Rs.1500 (Payable by cash or cheque in the name of SPICE)

Entrance Exam at SPICE:  Thursday, 19th April 2018, 10.30am.

The office address is: St Pauls Media Complex, 2nd Floor, 24th Road, TPS III, Bandra West, Mumbai 400050

Non- Mumbai applicants may appear for an online entrance exam on

Tuesday, 24th April at 10.30am. Please contact for more information.

  • Students will be evaluated on grammar, general knowledge and analytic skills, and knowledge of the industry.
  • The entrance exam will be followed by a personal interview with the Course Director on the same day.
  • Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.
  • The programme will commence on Monday, July 9, 2018
FEES Rs. 2,65,500

Total Amount: Rs 2,65,500 (Inclusive of Tax) 

* Government taxes are liable to change.

The fee is payable in full or two 50% part installments:

• 1st Instalment: On acceptance of admission

•2nd Instalment: On or before 14th of August, 2017

Sem 1: Rs. 1,32,750 

Sem 2: Rs. 1,32,750 

The fee can be paid by Cheque, DD, NEFT, Cash to the following bank details:

SPICE (A Unit of Bombay St Paul Society)

A/c no. 0157053000053874

The South Indian Bank LTD,

0157 Mumbai - Bandra Branch

IFSC Code: SIBL0000157.

1 Cheque/Demand drafts should be drawn in favour of “SPICE” at the address mentioned above.

2 In case of NEFT payment, specify your name & course in the particulars: FirstName_LastName_Programme

3 In the case of cash, PAN details to be provided.

For Student Loan Assitance Contact: 

Premila D'Souza - Chief Manager - Branch Head 

Bandra Branch

Citizen Credit Co-Operative Bank

Tel: 022 2640 8717/ 2642 8293



Carlton Pereira - Branch Head

Turner Road Branch

Tel: 022 2643 0709


Public Relations

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Public Relations

  1. READ the form carefully and Type or Write in clear BLOCK LETTERS.
  2. Attached photocopies of documents specified.
  3. Application Fee for the Course is 1500/-.
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St Pauls Institute of Communication Education (SPICE) has created a benchmark in educating and training students from across India to become skilled media professionals. Located in Bandra - at the very heart of Mumbai city - it is one of the India’s finest media schools with another campus in Bangalore.

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Feel free to get in touch with us in case you have any queries or concerns.

St Pauls Media Complex, 24th Road, TPS III, Bandra (West), Mumbai 400 050 




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