POSTGRADUATE PROGRAM IN PUBLIC RELATIONS AND CORPORATE COMMUNICATION

The ten month program is designed to create powerful public relation consultants. With guaranteed internships, it is a mix of theory & practice of latest skills and trends from the industry. The comprehensive curriculum, delivered by industry experts, transforms candidates into well-rounded & outstanding consultants – ready to create impactful campaigns.

The program not only covers fundamental areas of PR such as written and verbal communications skills, consumer behaviour & marketing, but also technical areas such as media engagement, digital media, political communications, data analytics, client management & event management.  Bowing to the need of the industry we have introduced PR concepts in finance, lifestyle and corporate communications.

There are no formal examinations on this course. Students are continuously assessed by a variety of methods including essays, presentations, and participation in class. This is to ensure that students feel confident of their abilities to present creative ideas or arguments in front of an audience of their peers.

They also participate in different type of real time events in the corporate, financial and entertainment areas, through the faculty including planning and execution.

A course review takes place periodically to ensure that the curriculum is current and relevant to employers. Students meet with review panels to provide feedback on their experiences.

Term I

Core Skills for PR

  • Introduction to PR Concepts, Structure & Practice
  • PR Campaign/ Strategic P.R
  • Overview of Marketing
  • PR & Media Relations
  • Client Servicing
  • Effective Writing & Business Communication
  • Corporate Communications - Concepts & Practice
  • News Reporting
  • Research & Research Writing
  • Measurement of PR Objectives/ Campaigns
  • Corporate Reputation and Brand Building
  • Project Management

Term II

Foundation Skills for PR

  • Management Studies
  • Integrated Communication & Case Studies Corporate Branding
  • PR Industry Practice & Application
  • Event Management
  • Event Planning & Executions in PR
  • Computer Skills for Media & Communication
  • PR Case Studies, Research & Solutions
  • Crisis Communication
  • Public Affairs & Political Communication

 

Value Added Skills for PR

  • PR Ethics, Law & Media
  • Audio Visual Communication Production
  • Public Speaking & Presentation Skills
  • Professional Etiquette & Standards for PR Professionals
  • Overview of Journalism
  • Overview of Advertising
  • Corporate Social Responsibility with live projects - Nuances of Public Relations will be addressed.

To apply to PG Programme in PR, the applicants must be graduates in any discipline. Also, students who are awaiting their examination results are eligible to apply

Students who wish to apply for the programme may visit SPICE, Mumbai or Online fill-in the application form after furnishing the following documents:

  • One Passport size photograph
  • Original & Xerox copy of photo ID address proof
  • Original and Xerox copy of the 1st to 6th Semester mark sheet. Students awaiting the degree results may submit the Xerox copies of the 1st to 5th Semester mark sheet.
  • Application Fee is Rs.1500 (Payable by cash or cheque in the name of SPICE)

Entrance Exam will be held at SPICE, Mumbai on Tuesday, 27th June 2017.

The entrance test will evaluate your general awareness on media, reasoning and analytical abilities and language skills.

The entrance exam will be followed by a personal interview with the Course Director on the same day.

Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme.

FEES Rs. 2,65,500

Total Amount: Rs 2,65,500 (Inclusive of Tax) 

* Government taxes are liable to change.

The fee is payable in full or two 50% part installments:

• 1st Instalment: On acceptance of admission

•2nd Instalment: On or before 14th of August, 2017

Sem 1: Rs. 1,32,750 

Sem 2: Rs. 1,32,750 

The fee can be paid by Cheque, DD, NEFT, Cash to the following bank details:

SPICE (A Unit of Bombay St Paul Society)

A/c no. 0157053000053874

The South Indian Bank LTD,

0157 Mumbai - Bandra Branch

IFSC Code: SIBL0000157.

1 Cheque/Demand drafts should be drawn in favour of “SPICE” at the address mentioned above.

2 In case of NEFT payment, specify your name & course in the particulars: FirstName_LastName_Programme

3 In the case of cash, PAN details to be provided.

For Student Loan Assitance Contact: 

Premila D'Souza - Chief Manager - Branch Head 

Bandra Branch

Citizen Credit Co-Operative Bank

Tel: 022 2640 8717/ 2642 8293

Email: bandra@citizencreditbank.com

Website: www.citizencreditbank.com

Carlton Pereira - Branch Head

Turner Road Branch

Tel: 022 2643 0709

Email: turner.road@citizencreditbank.com
Website: www.citizencreditbank.com

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ST PAULS

St Pauls Institute of Communication Education (SPICE) has created a benchmark in educating and training students from across India to become skilled media professionals. Located in Bandra - at the very heart of Mumbai city - it is one of the India’s finest media schools with another campus in Bangalore.

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Feel free to get in touch with us in case you have any queries or concerns.

St Pauls Media Complex, 24th Road, TPS III, Bandra (West), Mumbai 400 050 

+91-22-26435709
info@stpaulsice.com

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