MASTER OF COMMUNICATION – DEAKIN

The Master of Communication is offered through a credit pathway from the Post-Graduate Program at St Pauls Institute of Communication Education (SPICE) in association with Deakin University, Australia.

The Master of Communication course is a stimulating course which creates professionals with advanced knowledge of communication, theory, analysis, research and skills. The course recognizes the advances in communication technologies and the increasing globalization of business enterprises.

The course is designed for those wanting to enter the professional communication industry and those already in the industry wanting to gain or add to their qualifications for career advancement prospects.

You can select to undertake specific and intensive training in the areas of journalism, public relations and advertising with scope to foray into areas of media and communication. Students will graduate with a Deakin University qualification.

The program, for the full duration, can be completed in India.

 

The Master of Communication is a 2-year program with 16 Credit points across 4 spread across 4 semesters. The course is divided into 2 parts.

Deakin University, Australia is a multi-award winning university with world-class research facilities and a longstanding record for using cutting edge technology, while providing a highly personalized learning experience. In Australia, Deakin is located on three campuses in the state of Victoria – Melbourne Burwood Campus, Geelong Waurn Ponds Campus and Geelong Waterfront Campus.

Semester 1

Covers the Post-Graduate Program in Journalism, Public Relations or Advertising conducted by St Pauls Institute of Communication Education. Each program offers classroom theories in fundamentals, accompanied by a continuous focus on practicals in the chosen subject, delivered by industry professionals.

Semester 2

Communication concepts - a comprehensive introduction to the study of communication by examining its various definitions, approaches and application to communication practices in advertising, journalism, public relations and media production.

Research methods - designed for students who are interested in developing applied research skills for the Communication Industry.

Semester 3

Digital marketing - how organisations employ digital marketing to understand and reach priority audiences.

International news - examining the imperatives of global news flows, international news gathering and story dissemination.

Reputation management – how crisis, risk, issue, can impact all sectors and industries. Advertising Theory and Practice - examining advertising from a range of theoretical and applied perspectives to understand its role as a persuasive communication technique.

Semester 4

Advanced Communication Research – comprising four phases of research project thesis, or project work along with analytical report, based on original research involving theoretical, interpretative and analytical work.

 

Part 1 – SPICE Postgraduate Program in Association with Deakin University (8 Credits)

  • Post-Graduate Program at SPICE (4 Units)
  • SPICE Delivered Units with special classes by visiting Deakin academics. (4 Units licensed to SPICE by Deakin University)
  • ACX 701 - Communication Concepts (Hyperlinks indicate course content, not fee information)
  • ACX 702 -Communication Research Method Part 2 – Deakin Master of Communication (8 Credits)

Part 2 – Deakin Master of Communication (8 Credits)

  • Deakin CloudCampus supported and coached by SPICE Faculty
  • ALR703 - Digital Marketing
  • ALJ721 - International News
  • ALR704 - Reputation Management: Crisis, Risk and Responsibilities
  • ALR733 - Advertising Theory and Practice
  • ACX 703 – Advanced Communication Research A
  • ACX 704 – Advanced Communication Research B
  • ACX 705 – Advanced Communication Research C
  • ACX 706 – Advanced Communication Research D
  • On successful completion of the pathway at SPICE in Year 1, students will be enrolling at Deakin University in Year 2 to complete the Master of Communication through CloudCampus.
  • On successful completion of both parts, students will be eligible for the Deakin Master of Communication.
  • Students will be assessed based on the same entry criteria as any other Deakin University students.
  • Students can transfer to Deakin University Australia on completion of part 1. However, Deakin International student fees will apply.
  • Students will also need to comply with Visa requirements and regulations to study in Australia.
  • Applicants to the SPICE Postgraduate Program (in association with Deakin), will be simultaneously be Master of Communication. Students will be given a conditional offer for enrollment in the Master of Communication at Deakin University, Australia based on successful completion.

Why you should join this program

  • Deakin is amongst the top 1% of the world's Universities for Communication & Media.
  • You will acquire the Australian Deakin University Degree while studying in India.
  • Most cost effective compared with studying in Australia. You save more than 50 percent in tuition fee alone.
  • Payment in Installments facilitated.
  • Support for Education Loans provided.
  • Deliverables via a blend of classroom study and online, using the state-of-the-art infrastructure for which the Institute is known.
  • Academic support at St Pauls Institute of Communication.
  • Education includes mentoring and coaching.
  • Best-in-class curriculum.
  • Sophisticated online tools enable a seamless learning experience.
  • Students can opt for the second year of study in Australia, subject to visa regulations.
  • An internationally-recognized Degree in Media automatically gives students the edge in placements, even in India.
  • St Pauls placement record for its PG programs over five years is nearly 100%
  • Limited accommodation on St Pauls campus available for outstation students.

Masters of Communications Careers

Graduates of the Masters of Communications find work in advertising agencies, public relations agencies, business and corporate marketing, communications and investor relations, government departments, health and welfare organization, cultural organisations, education institutions, special interest groups as well as in not-for-profits and NGOs, crisis management and issues management, publishers, freelance journalism, metropolitan, suburban and country news channels, press agencies, publishing companies, radio stations and broadcast television, consumer and business magazine, design agencies and companies, video production.

Job Search Terms

Public Relations

Publicist, Communications Coordinator/Manager, Media Advisor, Policy Advisor, Government Liaison Officer/Coordinator/Manager, Client Services Manager, Speechwriter, Personal Assistant, Community Engagement Officer/Manager, Community Liaison, Social Media Manager/Coordinator/Advisor

Journalism

Journalist, Reporter, Speechwriter, Writer, Communications Coordinator/Manager, Media/Policy Advisor, Content Producer, Field Reporter, Correspondent, Social Media Coordinator, Campaigner, Researcher, Podcaster/Interviewer, Editor, Copywriter, Copy Editor, Community Engagement, Photojournalist, Producer, Publicist

Advertising

Marketing Manager, Marketing Coordinator, Social Media Coordinator/Manager, Campaigner, Digital Marketer, Researcher, Data Analyst, Community Engagement, Client Services Coordinator, Client Liaison, Digital Advertiser, Copywriter, Digital Content Producer, Digital Marketing Coordinator,  Sales, Account Manager/Coordinator, Producer, Brand Content Creator, Publicist

Digital Media

Digital Media Communications: Digital Content Coordinator/Manager, Content Producer, Digital Producer, Communications Coordinator/Manager, Social Media Coordinator/Manager, Media Assistant/Officer/Advisor, Marketing Coordinator, Community Engagement Officer/Coordinator/Manager, Social Media Specialist, Digital Content Producer, Writer

Visual Communication Design

Graphic Designer, Web Designer, UX Designer, Marketing/Communications Coordinator, Publishing Assistant, Production Assistant, Content Creator, Project Manager, Art Director, Interactive Media Designer, Commercial Artist, Design Lead, Account Manager, Digital Marketer

Television Production

Producer, Producer’s Assistant(PA), Production Secretary, Production Assistant/Coordinator, Post Producer, Editor, Researcher, Camera Operator, Sound Technician, Sound Assistant, Floor Manager, EVS Operator, Vision Switcher, Studio Director, Director’s Assistant (DA), Lighting Assistant, Autocue Operator, Content Creator

Examples of Jobs 2015 Graduates found in 2016

Account Manager at ROKT (which is a company that provides services funneling customers online)

Assistant Brand Manager – Lipton Tea (Unilever)

Digital Account Manager at Code Red Marketing

Marketing Department at an RMIT University

Digital Communications for Tiger Airlines

FAQs

Is this an accredited Master degree?

Deakin is in the Top 1% of all universities worldwide (2016 QS Discipline ranking) for Communication and Media. The degree would be exactly the same as if the students had studied at a Deakin campus in Australia.

Do I have options to choose from St Pauls Institute’s Post-Graduate Programmes?

Yes, Students applying for Master of Communication from Deakin University have an option to choose either PG Programme in Journalism or PG Programme in Advertising & Integrated Marketing Communication or PG Programme in Public Relations & Corp. Comm

Does one get full Deakin alumni status?

Any student who has a degree from Deakin will get a full Alumni status

Can I complete a few courses at the Deakin University campus? I will pay for my own stay and airfare.

Yes, you can complete the second year at a campus at Deakin. However, the fee would be as per the current fee for on-campus studies.

How many colleges offer the unique International Master of Communication?

SPICE is the only Institute in India that offers this.

What is the duration of the program?

Two years

Is the Master’s certificate the same as the one received at the campus?

Yes

What about job prospects?

The Master of Communication Degree is designed for students who aim for a career in journalism, public relations, advertising, corporate communications, public affairs, etc. St Pauls Institute is situated in the thick of the media business in Mumbai, opportunities are plenty

When will the course commence?

The course commences in July.

 

Students who wish to apply for the programme may visit SPICE, Mumbai or online fill-in the application form after furnishing the following documents:

  • One Passport size photograph
  • Original & Xerox copy of photo ID address proof
  • Original and Xerox copy of the 1st to 6th Semester mark sheet. Students awaiting the degree results may submit the Xerox copies of the 1st to 5th Semester mark sheet.
  • Application Fee is Rs.1500 (Payable by cash or cheque in the name of SPICE)

Note: Students are required to have a score of at least 55% across all semesters.

Entrance Exam will be held at SPICE, Mumbai on Friday, 9th June 2017

 

The entrance test will evaluate your general awareness on media, reasoning and analytical abilities and language skills.
The entrance exam will be followed by a personal interview with the Course Director on the same day

Selected candidates will be intimated via email, with further instructions on completion of formalities and joining the programme 

To apply for the Masters of Communications programme, the applicants must be graduates in any discipline. Also, students who are awaiting their examination results are eligible to apply

 

Applicants must have scored 55% or more in ever semester of their UG programme...

FEES INR 11,50,000

The Fee of the program INR 11,50,000 + 18% Service Tax and is payable in 4 installments. A payment structure is given below:

Year 1 SPICE PG Program (in association with Deakin University) Semester 1* INR 1,82,250 Pay to SPICE
    Semester 2 INR 1,87,750  
Year 2 Deakin University Master of Communication Semester 3** INR 390000 Pay to Deakin
    Semester 4** INR 390000  

*An earnest deposit of INR 15,000 will be collected in the First Semester. In case of a student fails to complete the course, the earnest deposit will be forfeited. Otherwise, it will be refunded at the completion of the course.

** The amount to be paid in Australian dollars (ADU), corresponding to the exchange rate of the day.

For Student Loan Assitance Contact: 

Premila D'Souza - Chief Manager - Branch Head 

Bandra Branch

Citizen Credit Co-Operative Bank

Tel: 022 2640 8717/ 2642 8293

Email: bandra@citizencreditbank.com

Website: www.citizencreditbank.com

Carlton Pereira - Branch Head

Turner Road Branch

Tel: 022 2643 0709

Email: turner.road@citizencreditbank.com
Website: www.citizencreditbank.com

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