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Digital Marketing Certificate Course

The Digital Marketing Certificate Course offers a great combination of new media skills, practice, and projects needed for digital marketing. This allows students to better understand the nature and scope of digital marketing and to effectively apply that to achieve your business goals.  

Why St Pauls:

  • Course is informed by digital marketing veterans

Our curriculum is informed by renowned industry digital marketers who have revolutionised digital marketing in our city and country

  • Work with live projects

Get hands-on experience by working on client websites, giving you the edge over everyone else

  • Globally competent

We focus on tailoring the syllabus of the course that would eventually equip students and professionals with the knowledge and skills needed to work anywhere in the world

  • Holistic approach

Simply learning about the key concepts of digital marketing is inefficient. At St Pauls, we focus on creating a well-rounded syllabus which encompasses relevant soft skills required for digital marketing

  • Beat the rat race

The course content is carefully and systematically curated towards creating knowledge of current trends and relevant softwares

  • Industry connect

St Pauls is known for its connection with prominent brands across the city, leaving a plethora of job opportunities at your disposal

Digital Marketing: A History

  • Digital marketing vs. traditional marketing
  • Fundamentals of digital marketing
  • History of digital marketing in India and the world

Understanding the Consumer

  • Online consumer behaviour
  • Understanding personas
  • Practical element: Create a persona of who your ideal consumer would be, in line with your business

Website Purpose

  • E-commerce
  • Product awareness


  • Branding and Digital Marketing
  • Brand Management across Online Platforms

Media planning

  • Media platforms relevant to digital marketing
  • Matching media platforms to the right digital marketing campaign
  • Segmentation, Positioning and Targeting
  • Goal planning and setting
  • Practical element: Based on the persona, segment the consumer; determine the media platforms and messages you would use to target these consumers

Search Engine Optimisation

  • Website development, structure and branding
  • Understanding Search Engines (algorithms and optimised content that they identify)
  • On-site content
  • Power of images
  • Optimisation of content
  • Understanding Moz
  • Practical element: Write on-site content, optimise it

Content Marketing

  • Scope of Content Marketing
  • Reach of Content Marketing
  • Storytelling
  • Choose your channels carefully
  • Engagement generation
  • Integration of external blogs
  • Practical element: Content writing workshop

Paid Marketing

  • Fundamentals of Paid Marketing
  • Understanding Display advertising
  • Understanding Search advertising
  • Getting started with AdWords
  • Case study critique
  • Practical element: AdWords workshop

Social Media Marketing

  • Fundamentals of Social Media Marketing
  • Social media marketing strategy and planning
  • Getting started with Facebook AdsManager
  • Practical element: Creating an SMM plan; getting familiar with Facebook AdsManager

Mobile Marketing

  • Mobile consumer behaviour
  • Mobile-friendly website
  • SMS Marketing  
  • Targeted application marketing  
  • Managing notifications

Influencer Marketing

  • Fundamentals of Influencer Marketing
  • How to define the right influencer for your brand
  • Creating an influencer marketing strategy
  • Introduction to video logging (vlogging)
  • Potential of vlogging in DM campaigns
  • Practical element: Identify and reach out to an influencer for your company

Email Marketing

  • Fundamentals of email marketing
  • Creating an effective email marketing strategy
  • Integrating email marketing in overall marketing communication
  • Tools for effective email marketing ( Mailchimp Workshop)
  • Practical element: Create an email marketing campaign

Google Analytics

  • Getting started with Google Analytics
  • Interpretation of metrics
  • Managing your digital marketing campaign based on metrics
  • Practical element: Set up a GA account and get familiar with the metrics

Integrated Marketing Communications

Cross-platform marketing strategies coming together as one

The eligibility criteria for the Digital Marketing Certificate Course is as under:

  • Applicants should be 12th pass (10+2) or equivalent, in any stream 
  • Should have working knowledge of the English language, Digital Media and the Internet

60 hours

6 hours each weekend (3 hours on Saturday and 3 hours on Sunday)

Beulah Pereira

Beulah Pereira is a Master of Marketing graduate from Curtin University, Australia. She has worked in several digital marketing agencies in Australia and is now part of the digital marketing team at SPICE. She also lectures at SPICE, and is the unit coordinator of Digital Marketing Certificate Course. Beulah is an active academic researcher, with one conference paper and three journal articles under-review in notable marketing journals.

FEES Rs 36,000

Payment to be made via cheque only and the cheque should be in the favour of SPICE 

Government Taxes are liable to changes

Note: Fees once paid, will not be refunded

Digital Marketing

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Feel free to get in touch with us in case you have any queries or concerns.

St Pauls Media Complex, 24th Road, TPS III, Bandra (West), Mumbai 400 050 







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