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Bachelor of Mass Media

The Bachelor of Mass Media programme is a three year full time degree programme, affiliated to the University of Mumbai.

This is an exclusive program for women students only, focussing on enhancing their communication skills, creativity and capability to analyse,  to prepare them for a career in the media.

Semester evaluations for each subject will be done basis an internal and external assessment.

The Bachelor of Mass Media program is an exclusive program for women students only.

Each semester consists of 6 papers.

Please note In the semester 5 the student will have to choose a specialization: either Journalism or Advertising  

If you have any queries please feel free to call us on +91-22-26435709/ 9619773734 or email rebecca.maryann@stpaulsice.com

For more information, please contact Rebecca.maryann@stpaulsice.com or call +91-9619773734

 

First Semester

1.1

Effective Communication Skills I

1.2

Fundamentals of Mass Communication

1.3

Introduction to Computers

1.4

Introduction to 20th Century World

History

1.5

Introduction to Sociology

1.6

Economics

Second Semester

2.1

Effective Communication Skills 2

2.2

Political Concepts & Indian Political Systems

2.3

Principles of Marketing

2.4

Introduction to Psychology

2.5

Principles of Management

2.6

Introduction to Literature in English

Third Semester

3.1

Introduction to Creative Writing

3.2

Introduction to Culture Studies

3.3

Introduction to Public Relations

3.4

Introduction to Media Studies

3.5

Understanding Cinema

3.6

Advanced Computers

Fourth Semester

4.1

Introduction to Advertising

4.2

Introduction to Journalism

4.3

Print Production and Photography

4.4

Radio and Television

4.5

Mass Media Research

4.6

Organisational Behaviour

Fifth Semester

5.1

Advertising in Contemporary Society

5.2

Copywriting

5.3

Advertising Design

5.4

Consumer Behaviour

5.5

Media Planning and Buying

5.6

Brand Buying

 

                                                 OR

 

5.1

Reporting

5.2

Editing

5.3

Feature and Opinion

5.4

Journalism and Public Opinion

5.5

Indian Regional Journalism

5.6

Newspaper & Magazine Making

Sixth Semester

6.1

Advertising and Marketing Research

6.2

Legal Environment and Advertising Ethics

6.3

Financial Management for Mrkt. & Advt.

6.4

Agency Management

6.5

The Principles & Practice of Direct Marketing

6.6

Contemporary Issues

 

                                                         OR

 

6.1

Journalistic Laws and Ethics

6.2

Broadcast Journalism

6.3

Niche Journalism

6.4

Internet and issue in Global media

6.5

New Media Management

6.6

Contemporary Issues

  • As English is the language of instruction at St Pauls Institute of Communication Education for women, Mumbai, proficiency in speaking, listening to, reading and writing English is essential.
  • Bachelor of Mass Media requires applicants to be passed in 12th class (10+2) or equivalent in any stream.
  • St Pauls Institute conducts an entrance examination/personal interview for getting admission to this degree course.
  • Applicants should score a minimum 50% of aggregate marks to apply for this course.

The weight age allotted for the admission in BMM is 50% for Arts and 25% for both Commerce and Science Stream

Three Year Full Time 36 months
FEES Rs. 21,000 + GST 18%
  • The fee for the programme is Rs. 21,000+GST 18%
  • Mode of payment will be informed at the time of Admission.
  • Rs. 5,000/- needs to be paid at the time of admission as a security deposit which is refundable at the end of the course.
  • All fees paid are non-refundable.
  • Tax will be applied as per government regulations.

 

Bachelor of Mass Media

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Bachelor of Mass Media

  1. READ the form carefully and Type or Write in clear BLOCK LETTERS.
  2. Attached photocopies of documents specified.
  3. Application Fee for the Course is 200/-.
+91
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Name of Examination Name of the Board/University Name of the School/College Month & Year Of Passing Marks Obtained Grand Total % Of Marks
Std X / S.S.C. or Equivalent
F.Y.J.C
std. XII / H.S.C. Arts/Sci./Com.



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CONTACT US

Feel free to get in touch with us in case you have any queries or concerns.

St Pauls Media Complex, 24th Road, TPS III, Bandra (West), Mumbai 400 050 

+91-22-26435709
info@stpaulsice.com

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