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Bachelor of Mass Media

The Bachelor of Mass Media program will be offered subject to approvals from the University of Mumbai. This is an exclusive program for women students only.

The Bachelor of Mass Media program is an exclusive program for women students only.

Each semester consists of 6 papers.

Please note In the semester 5 the student will have to opt for either Journalism or Advertising  

If you have any queries please feel free to call us on +91-22-26435709/ 9619773734 or email rebecca.maryann@stpaulsice.com

 

First Semester

1.1

Effective Communication Skills I

1.2

Fundamentals of Mass Communication

1.3

Introduction to Computers

1.4

Introduction to 20th Century World

History

1.5

Introduction to Sociology

1.6

Economics

Second Semester

2.1

Effective Communication Skills 2

2.2

Political Concepts & Indian Political Systems

2.3

Principles of Marketing

2.4

Introduction to Psychology

2.5

Principles of Management

2.6

Introduction to Literature in English

Third Semester

3.1

Introduction to Creative Writing

3.2

Introduction to Culture Studies

3.3

Introduction to Public Relations

3.4

Introduction to Media Studies

3.5

Understanding Cinema

3.6

Advanced Computers

Fourth Semester

4.1

Introduction to Advertising

4.2

Introduction to Journalism

4.3

Print Production and Photography

4.4

Radio and Television

4.5

Mass Media Research

4.6

Organisational Behaviour

Fifth Semester

5.1

Advertising in Contemporary Society

5.2

Copywriting

5.3

Advertising Design

5.4

Consumer Behaviour

5.5

Media Planning and Buying

5.6

Brand Buying

 

                                                 OR

 

5.1

Reporting

5.2

Editing

5.3

Feature and Opinion

5.4

Journalism and Public Opinion

5.5

Indian Regional Journalism

5.6

Newspaper & Magazine Making

Sixth Semester

6.1

Advertising and Marketing Research

6.2

Legal Environment and Advertising Ethics

6.3

Financial Management for Mrkt. & Advt.

6.4

Agency Management

6.5

The Principles & Practice of Direct Marketing

6.6

Contemporary Issues

 

                                                         OR

 

6.1

Journalistic Laws and Ethics

6.2

Broadcast Journalism

6.3

Niche Journalism

6.4

Internet and issue in Global media

6.5

New Media Management

6.6

Contemporary Issues

HSC from any stream

Three Year Full Time 36 months

Bachelor of Mass Media

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ST PAULS

St Pauls Institute of Communication Education (SPICE) has created a benchmark in educating and training students from across India to become skilled media professionals. Located in Bandra - at the very heart of Mumbai city - it is one of the India’s finest media schools with another campus in Bangalore.

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CONTACT US

Feel free to get in touch with us in case you have any queries or concerns.

St Pauls Media Complex, 24th Road, TPS III, Bandra (West), Mumbai 400 050 

+91-22-26435709
info@stpaulsice.com

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